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Suggest You - Translation, Marketing, and World Dominance
Step 3. Evaluate the risks and decide whether existing precautions are adequate or more should be done.Consider how likely it is that each hazard could cause harm. This will determine whether or not you need to do more to reduce the risk.Even after all precautions have been taken, some risk usually remains. What you have to decide for each significant hazard is whether this remaining risk is high, medium or low.Firstly, ask yourself whether you have done all th
It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings and fitness salons that are still in existence today. More importantly, capitalizing on Jane’s success, her workout tapes were followed quickly by everybody with a cut chiseled physique or a machine to help you work off those extra pounds a
So, here you are, ready to move forward with the translation on some of your English product materials. It's cake, right? You took 2 years of Spanish. Translation is just one of those incidental sidenotes to your overall marketing agenda, right? Wrong, wrong, and, uh, wrong.
It all starts and ends with the right translation of your product/information/marketing materials. You absolutely cannot take this step in your quest for market domination for granted. Why, you ask? We are marketed to every minute of every single day whether we want to be or not. Everything from artery-clogging fast-food restaurants to that new gas-guzzling H3 in front of us waiting at the light effects us.
Sometimes we are marketed at with text, sometimes with graphics. Whatever the medium, the message has to be received in a nonnegative way by your target audience. This means that if you're using text, you better make sure you've got it right.
People are critics and especially critical about people marketing at them. If you want your message to get across to a Spanish speaker, for example, you better understand a few things about who that person is. One of the essentials is the language s/he uses. Go ahead and try to market your product to 20-something bachelors in Spain using colloquial Spanish from Mexico. Guess what you've got. Zilcho. No wait, worse than zilcho. You've got people that know about your product but felt they were lied to about it. You didn't car
At work, and in many out-of-work scenarios, most people need to work as part of a team at some time or another. Sometimes you may wonder just what makes another team-member tick. They probably wonder just the same about you! With personality profiling you can discover how to ensure that Together Everyone Achieves More. Before looking into the relevance of profiling in teams, first a little background.IntroductionPeople are different – but they are predictably differen
It all starts and ends with the right translation of your product/information/marketing materials. You absolutely cannot take this step in your quest for market domination for granted. Why, you ask? We are marketed to every minute of every single day whether we want to be or not. Everything from artery-clogging fast-food restaurants to that new gas-guzzling H3 in front of us waiting at the light effects us.
Sometimes we are marketed at with text, sometimes with graphics. Whatever the medium, the message has to be received in a nonnegative way by your target audience. This means that if you're using text, you better make sure you've got it right.
People are critics and especially critical about people marketing at them. If you want your message to get across to a Spanish speaker, for example, you better understand a few things about who that person is. One of the essentials is the language s/he uses. Go ahead and try to market your product to 20-something bachelors in Spain using colloquial Spanish from Mexico. Guess what you've got. Zilcho. No wait, worse than zilcho. You've got people that know about your product but felt they were lied to about it. You didn't ca
What do you need to know to select the right air cylinder from the huge variety available in the industrial marketplace? Here is the answer.How much force do you need to move the object you wish to move?You'll need to know the weight of the object. Consider what the object being moved is sliding and know that this friction is adding to the load.Oversize the required force of the cylinder by 25% to take into account friction of the rod and piston seals wi
Sometimes we are marketed at with text, sometimes with graphics. Whatever the medium, the message has to be received in a nonnegative way by your target audience. This means that if you're using text, you better make sure you've got it right.
People are critics and especially critical about people marketing at them. If you want your message to get across to a Spanish speaker, for example, you better understand a few things about who that person is. One of the essentials is the language s/he uses. Go ahead and try to market your product to 20-something bachelors in Spain using colloquial Spanish from Mexico. Guess what you've got. Zilcho. No wait, worse than zilcho. You've got people that know about your product but felt they were lied to about it. You didn't ca
If you are like many small businesses, even a few late payments on your accounts receivable can seriously crimp your cash flow. It is vitally important that you take immediate and systematic steps to limit the number of past due receivables that you have at any time. The number one strategy is to have a system in place that limits the number of accounts that go past due in the first place. There are numerous tools and strategies for doing just that. However, today, we will conc
People are critics and especially critical about people marketing at them. If you want your message to get across to a Spanish speaker, for example, you better understand a few things about who that person is. One of the essentials is the language s/he uses. Go ahead and try to market your product to 20-something bachelors in Spain using colloquial Spanish from Mexico. Guess what you've got. Zilcho. No wait, worse than zilcho. You've got people that know about your product but felt they were lied to about it. You didn't ca
Every office has different needs when it comes to their printing solutions. Most companies will grow from a home based business into a larger office will require a change in their printing solutions. It doesn't make sense for a business to have several small ink-jet printers running all at the same time each serving as individual employee. Ink-jet printers are notoriously expensive to maintain and can only serve one or two people at a time without causing a huge backlog of print jo
So, before you rush off and do something rash, stop. Get out a pen and paper and find your original business plan. Turn to the marketing section and find the questions you asked yourself about who your market was originally. This time, though, ask yourself those questions in relation to the international market you'd like to appeal to.
1. Who are these people?
2. What language do they speak?
3. Where do they live?
Is your market Spanish-speaking 20-somethings living in the Southwestern part of the United States or 30-somethings living on the coast of Spain? Big, big difference.
Next, look for a translator that knows something (a lot of something, preferably) about your target audience. Ask each professional translator (not your nephew that did a 3-month tour with the Peace Corps in Costa Rica) you interview about their relationship with the target audience.
1. Do they know the language?
2. Do they understand the culture of those who speak the language?
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