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    Classified Ads That Get Results
    Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.Keep It ShortAds that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space.If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.Goal of Placing Your AdThe goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.Action WordsUse action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential
    th the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending money and time. Search engine optimization is tricky, but what you need to know is- the top spots on a Google search belong to savvy marketers who

    MT Growth in Asia
    You’re sitting in front of a computer with your headphones on and your right foot on a pedal. You’re listening to a doctor’s medical report (patient’s assessment, diagnosis, therapeutic procedures, etc.) recorded through a high-tech recorder and converted into an audio file in your computer. You encode the report making sure that you get every medical word loud and clear including the medications, with correct spelling and grammar. You play the audio file over and over again to catch up with the doctor’s dictation to be sure that everything he said was encoded.This is not just pure secretarial work but doing medical transcription. This work is as crucial as that of a nurse although the focus is more on converting the doctor’s oral report into text. But nevertheless, a medical transcriptionist (MT) still plays an important role as his or her output becomes a vital document of every physician. Most hospitals in the U.S. require their all data to be in digital format hence, the need for medical transcription.Medical transcription is no easy job as training and experience are required. You are paid well, too, as much as that of a nurse. Each year, approximately 230,000 medical transcriptionists get hired but their availability is dropping by ten percent yearly. The U.S. Department of Labor has projected the demand for MTs to reach $20 billion worldwide. This demand has actually led many companies in the health services sector to outsource their requirement for medical transcription. Thanks to this latest strategy in the American healthcare industry, developing countries in Asia are greatly benefiting. Research firm IDC revealed that the U.S. spent $2.3 billion in 2004 for medical transcription outsourcing service
    What is a Joint Venture?

    In internet marketing terms, a joint venture is where a product owner and a list owner agree to work together for their mutual benefit.

    My clients are all product developers, and so am I, so this will be written from that point of view. Why Joint Venture?

    “Joint Venture” is the answer to the question, “I’ve finished my e-book, what do I do now?

    You need to create a relationship with someone who has a list of people that they can offer your product to. More specifically, you’re looking for people who already market products like yours to their list. It needs to be a good “fit.”

    The question you need to answer is “What’s in it for me.” That’s the question that will be on the top of your potential JV partner’s mind. They want to make the most money with the least effort possible.

    One day, you’ll have your own huge list- until then, your job is to make it very, very easy for your JV partners.

    Don’t waste your time blindly sending JV proposals to absolute strangers. This almost never works.

    Take the time to develop relationships with your potential JV partners. Subscribe to their e-zines and newsletters. Research their businesses. Get to know them. Lists

    You’ll hear it over and over again: “The gold is in your list.”

    When you’re first starting out, you won’t have a list. Every move you make should include building your list as one of your goals.

    You will need to JV with people who have large lists. Some of the people on those lists will soon be on your list. That is the single most important factor in a JV agreement. You can market to these people for the rest of their lives.

    Be prepared to give up a large chunk your initial sales income to the list owner. The first sale is just that, the first sale. After you’ve acquired these customers, you can sell them other products and keep 100% of the money.

    The gold is in your list. All other financial considerations are secondary.

    Build your list.

    When you’re researching potential JV partners, you’ll want to find out all you can about their lists.

    This list needs to be “double opt-in,” which means that subscribers have agreed to be on it, and then confirmed that agreement.

    Single opt-in lists are not as responsive- I tend to avoid them.

    People who market to “non-opt-in” lists are known as spammers.

    There are two things to look at, initially, when analyzing a list: size and focus.

    Size, in this instance, does matter. Bigger, in this case, is better. You’re going to sell to a certain percentage of the people on the list. That percentage is a function of the “fit” or focus of the list and the effectiveness of your sales material. The more people on the list, the more sales that percentage represents.

    The focus of the list is very important. If you’ve got a copywriting e-book, and you market it to a list of automobile mechanics, you’re wasting your time.

    Carefully research your potential JV partners to ensure that their list is a good “fit” for your product. Who Is Your Customer?

    The first step in creating a successful Joint Venture is to have a clear mental image of your potential customer.

    Analyze your product, and then visualize who would benefit from it.

    Some parameters to think about are:

    1. What is your potential customers’ level of expertise? Is he an “absolute beginner?” Is she an expert?

    2. Where does your customer get their information? Some people only receive information from their television sets. Others read books. Others only get information from the internet. Most people use a combination of sources, but you will notice trends. Laundry detergent is most effectively marketed on television. E-products, like e-books, teleseminars, etc., are most effectively marketed on the internet.

    3. After you’ve identified the broad area of where your customer gets his/her information, see how finely you can focus. Some people only trust news from the New York Times. Others only trust Fox news. The same trend is true in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending money and time. Search engine optimization is tricky, but what you need to know is- the top spots on a Google search belong to savvy marketers who i

    Help Market Research - Get Paid For Online Surveys! Everyone Benefits!
    Want to feel really good about making money? Here's an idea to consider. You can help with vital market research, giving your consumer's opinion to help guide the productive sector of the economy. Market researchers really need your help. They need it so much they will even pay you for helping out!New product development, improvement of old products, the measurement of advertising effectiveness -- all depend on measurements of consumer opinion. And the primary tool that market researchers use to measure consumer preferences and opinions is the consumer opinion survey.Thousands of these surveys are being made every week. And many thousands of participants, consumers like yourself, are receiving checks in the mail each month. Checks sent to compensate them for their participation in filling out the survey questionnaires.It's easy work. O.K., when you first get started you have to fill out applications with a lot of independent survey makers, but that is only a one-time deal. After that, you just accept invitations to participate in specific surveys, spend a few minutes filling out the questionnaires, then expect your check in the mail.Individual surveys don't pay that much. Generally they pay $10 to $25 each, some more, some less but around that. But you can finish one in a few minutes, and then do another. Two or three a day adds up!All you need is to be 18 or over, have access to a computer and Internet connection and have enough computer skill to send and receive e-mails. The questions aren't hard. There are no right answers or wrong answers, they just want your own personal opinion or preferences.You can fill out survey questionnaires at home, on vacation, anywhere. And y
    t. Every move you make should include building your list as one of your goals.

    You will need to JV with people who have large lists. Some of the people on those lists will soon be on your list. That is the single most important factor in a JV agreement. You can market to these people for the rest of their lives.

    Be prepared to give up a large chunk your initial sales income to the list owner. The first sale is just that, the first sale. After you’ve acquired these customers, you can sell them other products and keep 100% of the money.

    The gold is in your list. All other financial considerations are secondary.

    Build your list.

    When you’re researching potential JV partners, you’ll want to find out all you can about their lists.

    This list needs to be “double opt-in,” which means that subscribers have agreed to be on it, and then confirmed that agreement.

    Single opt-in lists are not as responsive- I tend to avoid them.

    People who market to “non-opt-in” lists are known as spammers.

    There are two things to look at, initially, when analyzing a list: size and focus.

    Size, in this instance, does matter. Bigger, in this case, is better. You’re going to sell to a certain percentage of the people on the list. That percentage is a function of the “fit” or focus of the list and the effectiveness of your sales material. The more people on the list, the more sales that percentage represents.

    The focus of the list is very important. If you’ve got a copywriting e-book, and you market it to a list of automobile mechanics, you’re wasting your time.

    Carefully research your potential JV partners to ensure that their list is a good “fit” for your product. Who Is Your Customer?

    The first step in creating a successful Joint Venture is to have a clear mental image of your potential customer.

    Analyze your product, and then visualize who would benefit from it.

    Some parameters to think about are:

    1. What is your potential customers’ level of expertise? Is he an “absolute beginner?” Is she an expert?

    2. Where does your customer get their information? Some people only receive information from their television sets. Others read books. Others only get information from the internet. Most people use a combination of sources, but you will notice trends. Laundry detergent is most effectively marketed on television. E-products, like e-books, teleseminars, etc., are most effectively marketed on the internet.

    3. After you’ve identified the broad area of where your customer gets his/her information, see how finely you can focus. Some people only trust news from the New York Times. Others only trust Fox news. The same trend is true in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending money and time. Search engine optimization is tricky, but what you need to know is- the top spots on a Google search belong to savvy marketers who

    Sacking Clients: Brand Power Wheel
    Remember in the last message we talked about your directional pipeline and how sometimes you'll be approached by prospects who just don't fit with what you want to achieve? We looked at the different types of prospect - Desperate, Curious, and Inspired.Well, now we're going to have a think about what might happen if you realise you have some of the desperate or curious people as your clients. Oh, the shame!One of the tools we use is called the Brand Power Wheel - not got one of these? Then you know the drill, send a blank email to: leanbrandwheel@aweber.com with "Send Me The Brand Power Wheel - I'm Missing Out - Again!" in the subject line!The Brand Power Wheel really helps you to identify what's important to you and the way you work, so you can see whether prospects (people who haven't bought yet) and clients (those who have) fit with your values and beliefs.What we find is that for many companies, doing this at an advanced stage in their business lives, they get a bit of a shock. I know we did! You might find that some elements in your brand power wheel are probably out of line. The good news is once you've lined everything up, you'll have far more power and magnetism than your competitors and they'll struggle to ever really comprehend the reasons why.The Brand Power Wheel consists of layers (Belief, Capability, Action & Image, Externalities)- each layer, makes up an important part of your overall brand and communication. Working from the inside out will generally have a more dramatic effect on your final Brand communication than working from the outside in. You really need to see it - send a blank email to: leanbrandwheel@aweber.com with "Send Me The Brand Power Wheel - I'm Missing Out
    les material. The more people on the list, the more sales that percentage represents.

    The focus of the list is very important. If you’ve got a copywriting e-book, and you market it to a list of automobile mechanics, you’re wasting your time.

    Carefully research your potential JV partners to ensure that their list is a good “fit” for your product. Who Is Your Customer?

    The first step in creating a successful Joint Venture is to have a clear mental image of your potential customer.

    Analyze your product, and then visualize who would benefit from it.

    Some parameters to think about are:

    1. What is your potential customers’ level of expertise? Is he an “absolute beginner?” Is she an expert?

    2. Where does your customer get their information? Some people only receive information from their television sets. Others read books. Others only get information from the internet. Most people use a combination of sources, but you will notice trends. Laundry detergent is most effectively marketed on television. E-products, like e-books, teleseminars, etc., are most effectively marketed on the internet.

    3. After you’ve identified the broad area of where your customer gets his/her information, see how finely you can focus. Some people only trust news from the New York Times. Others only trust Fox news. The same trend is true in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending money and time. Search engine optimization is tricky, but what you need to know is- the top spots on a Google search belong to savvy marketers who

    How Can I Find Work In Music When There Are Only 25 Music Careers?
    Many pass over the thought of themselves actually working in the industry due to the common mindset... "if one has talent they have a chance in music." If one wants weekly (or bi-weekly) pay with benefits one seeks a normal job in the 9-5 workforce. This is simply false. Most people love music to some extent. Those that are paying attention to their future and careers know or at least wish they can be involved with something they love.Many will admit they believe they don’t have what it takes to make it in the music industry and some will admit they don’t have a desire to be a musical artist. But many will also admit they need a job, and for longevity’s sake will admit they need a career they love. They love music and need career involvement in something they love.Well... it just so happens that the music industry employs millions all around the world in positions that are not directly artist related or even behind the scenes artist related. The fact is there are over 120 different careers with lucrative futures in the music industry. Now multiply that by the thousands of record labels, advertising agencies, law firms, and so on all over the globe. These careers range from secretaries all the way up to C.E.O.’s of major music corporations. Do you like manual labor, advertising, practicing law, or preparing clothes? If so the music industry has something for you and so much more!The music industry has involvement in almost every facet of our everyday lives. The music industry alone is responsible for offering some of the most exciting careers known to mankind. These careers are no harder to find than any other types of job as long as you’re willing to look. Yes, of course some jobs require training and
    in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending money and time. Search engine optimization is tricky, but what you need to know is- the top spots on a Google search belong to savvy marketers who

    Internet Call Conference Brilliant Money Making Ideas
    Internet call conferences have created an exciting range of brand new business ideas that anybody who takes time to do a little reading can easily cash in on.In fact even old traditional businesses have been made easier and much more profitable by conference calling on the web.Just to give an example here. A real estate agent can get on a conference call online from the beautiful garden of the house they are selling and use available video capabilities to take his audience round on a grand tour of the house while fielding questions at the same time. Done properly the session is bound to end with prospects fighting each other over bids and offers they want to place on the property.In this example, instead of taking the time to show 50 different people around the house for sale (something that would ordinarily take weeks to accomplish) an innovative real estate agent can now do it once and reach all 50 prospects at the same time, while they are still in the comfort of their offices. This is truly amazing and you can imagine the profit potential.Let us examine another example. Take motivational speakers. With Online video call conferencing facilities, they no longer have to wait for the big event to rake in their profits. A daily web conference call with 200 paying clients can have quite an impact. Let me add that they don't need to stop at 200 and can easily accommodate 2,000 or more in a few hours every morning.
    th the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending money and time. Search engine optimization is tricky, but what you need to know is- the top spots on a Google search belong to savvy marketers who invest time and money.

    If you are selling a product- let’s say, a JV proposal e-book- you can use Google to identify who the strongest marketers are in your niche.

    I just did a search on “JV proposal,” and e-book. There were almost 8,000 hits.

    Find the ones that resonate with your niche, subscribe to their e-zines, and read them.

    People with big lists publish e-zines and newsletters.

    If you’re selling an e-book about Search Engine Optimization, do a search on “Search Engine Optimization” and see where that leads.

    Today, it turns up over seven million “hits.” That’s more than we need.

    It also turns up a lot of information- if somebody gets to the top of a list that big, they’re worth talking to.

    If you’ve got the Google toolbar, or the Alexa toolbar, you can find out a lot more about them- but the fact that they turn up at the top of the list tells you just about all you need to know.

    Let’s look at the obvious resources first.

    The best place to look for JV partners is in the world of e-zine publishing.

    Again, a Google search on “SEO, Search Engine Optimization, E-Zine” will turn up- just a second- 229,000 Web addresses.

    You should probably start with the top ten. If they’re on page 1 of a Google

    search that is that broad, they’ve got a lot of traffic. They probably have a large list of subscribers, too.

    Read their ‘Zines. Are their customers your potential customers?

    If it’s not a perfect match, don’t bother. The Big Dogs

    The Big Dogs- This is the group that hasn’t quite hit “Elvis” status yet, but they’re in the trenches and have a good track record. They’re easier to get to. You probably don’t know their names, yet, but they’re easy to find.

    You’ll see them mentioned in forums. You’ll read about them in newsletters. They’ll show up as co-authors on books they write with the gorillas.

    By the way, the absolute best forum for learning about info-product marketing is InfoProduct U, at http://www.infoproductu.com. Bill Hibbler and I run that one, and there are hundreds of potential JV partners who are also members.

    Find these people while they’re still on their way up and establish a relationship with them.

    You might hire them as a coach. You can sign up for my coaching program at http://www.yourportableempire.com .

    Subscribe to their e-zines and newsletters.

    This business, like every other business, is built on relationships. If you can establish a relationship with a “big dog” before he becomes an “800 pound gorilla,” you might end up with a relationship with a real heavy hitter.

    Everybody Else

    Everybody Else- I have hundreds of affiliates for some of my e-books. About five of them actually make sales. You will naturally attract these affiliates through the Clickbank directory, and through the promotion you get from the other two categories.

    I subscribe to several forums. Most of them have a place where you can advertise your affiliate programs. Be sure to only advertise them in the specific place where they’re welcome. If you solicit for affiliates in an informational thread on a forum, you’ll get flamed- at best, and banned at worst.

    I just did a search on affiliate directories- here are the top ones. Some of them charge to list your product, some don’t. I don’t have any recommendations. I’ve found all of my affiliates by listing my products in the clickbank directory and through personal relationships.

    What About the Competition?

    There is no such thing.

    A competitor is a potential partner.

    A competitor is a person who is already marketing to your customers. They’ve already got a list of people who buy products like yours.

    A list of people “who buy” is much more valuable than a list of people “who are interested in.” It takes a leap of faith on the part of the customer to actually reach in their wallet, pull out their credit card, and buy. Once that faith is established, it’s much easier to get them to pull out the card a second time.

    This is why you are willing to give up a large percentage of the first sale to get names on your list, and this is why your competitors are your best potential partners.

    Your potential partner understands this. They also understand that if their customer bought one product in this category, they will probably buy another. They’ve already got the list. They are looking for products to sell to their list.

    It’s a win-win proposition.

    At an internet marketing seminar last year, I heard a list-owner talk about “creaming” somebody else’s list. It made perfect sense. If a list-owner sends 10,000 emails directing his subscribers to your sales page, and 1,000 of them buy, then the 1,000 that bought are the “cream” of his list. They are the ones who are interested in your product, and willing to pay for it.

    Those are the ones you want.

    Sample Joint Venture Letter

    Below is a sample joint venture proposal.

    Joe Vitale said, “it’s pretty bare bones, but it will work.”

    That’s what I was going for.

    It is just a simple template. Do not copy it verbatim. Use it as a guide.

    All the pieces are there. Make your JV proposal as long and as detailed as it has to be, but not any longer.

    There is a temptation to include your resume, or detailed information about yourself. Resist it.

    Emphasize the benefits of your product

    HTTP = HTML link (for blogs, profiles,phorums):
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