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Suggest You - The FOCUS Marketing Method
ASKING for A RAISE.First find out from old-timers what is the usual procedure about this. If everyone gets a raise once a year, better wait it out. If there is no “usual,” then you begin your research. What are the salaries of similar positions in your company? What are the salaries of similar positions in other companies? What is the national average for your position? (You may turn up a promising new job in all this research).Make a list of all your accomplishments in your present job. Find at least one that stands out. Now you are ready. Unless this next move is really weird, make an appointment with
I suggest using a large wall calendar that shows month-by-month when to launch new products, have a holiday sale, or offer special discounts to regular customers. By planning strategies in advance, you'll stay focused on the specific marketing tasks necessary to achieve your objectives efficiently and effectively
Once you've accepted the offer with your new employer and set the start date, obviously the next step is to let your current employer know you'll be leaving. Write a brief letter of resignation (the operative word there is "brief").If you feel a need out of loyalty or guilt to write anything more than a few short sentences, curb it. The only information your letter needs to contain are the following two (possibly three) items: that you are leaving your current company what your last date of employment will be, and if you feel comfortable adding a sentence or two about how you enjoyed working for
"F" is for Filtered. Concentrate on targeting people in a specific niche market to attract your ideal clients—those people who you serve well and who you are most alike. Think about what types of people you best identify with and what life experiences, interests, hobbies, and roles you might share with them. Then consider whether they are people you'll want to work with in the long term.
Once you have an idea who your "ideal clients" are, you can attract them with your pricing, packaging, and branding—the image you project on your website and in your marketing materials. You'll want to filter out people who are not a good fit for your business, such as those who can't afford your prices, or those who you'll struggle to get access to, and attract only those people who are most likely to purchase the products and services you offer—the ideal clients for your business.
"O" is for Organize. Once you've determined who your ideal clients are, you can create strategies for marketing to them on a regular basis. This means planning in advance what actions you'll take during any given week or month, such as publishing an ezine, or doing a speaking engagement, or issuing a press release to promote special events and stimulate sales.
I suggest using a large wall calendar that shows month-by-month when to launch new products, have a holiday sale, or offer special discounts to regular customers. By planning strategies in advance, you'll stay focused on the specific marketing tasks necessary to achieve your objectives efficiently and effectively.
Imagine you have just been asked to give a highly complex presentation to the Board of Directors. One of the biggest mistakes you can make at this point is to start thinking about what you will say. Instead focus on planning.So how might start the planning? Here is a simple but effective 7 step process.Step 1: Develop ObjectivesBefore you do anything get clear on your objectives for the presentation. Possible objectives might be:• To inform the Board of the current financial position and future forecast• To secure the funding for a new computer system• To get buy-in to a new performan
Once you have an idea who your "ideal clients" are, you can attract them with your pricing, packaging, and branding—the image you project on your website and in your marketing materials. You'll want to filter out people who are not a good fit for your business, such as those who can't afford your prices, or those who you'll struggle to get access to, and attract only those people who are most likely to purchase the products and services you offer—the ideal clients for your business.
"O" is for Organize. Once you've determined who your ideal clients are, you can create strategies for marketing to them on a regular basis. This means planning in advance what actions you'll take during any given week or month, such as publishing an ezine, or doing a speaking engagement, or issuing a press release to promote special events and stimulate sales.
I suggest using a large wall calendar that shows month-by-month when to launch new products, have a holiday sale, or offer special discounts to regular customers. By planning strategies in advance, you'll stay focused on the specific marketing tasks necessary to achieve your objectives efficiently and effectively
Using leads to try and get new customers is an essential part of growing your business. And sometimes, though you have an opt-in system set up, you aren't getting the type of results you want. You need more business, but aren't sure what to do.Lead generation companies can probably help you by taking the pressure of expanding your client base off your shoulders and placing it on the shoulders of professionals.The job of these companies is to generate lists of quality leads so you can turn names into customers. Though some think this isn't as effective as utilizing your opt-in list, it is actually a lot better than
"O" is for Organize. Once you've determined who your ideal clients are, you can create strategies for marketing to them on a regular basis. This means planning in advance what actions you'll take during any given week or month, such as publishing an ezine, or doing a speaking engagement, or issuing a press release to promote special events and stimulate sales.
I suggest using a large wall calendar that shows month-by-month when to launch new products, have a holiday sale, or offer special discounts to regular customers. By planning strategies in advance, you'll stay focused on the specific marketing tasks necessary to achieve your objectives efficiently and effectively
Leading by example. On the surface it seems like a simple concept. Just do the right thing and others will follow. Unfortunately, we don't always know what the right thing is or even if we do, doing it is not so easy.Applying this concept to Internet marketing only makes things that much more difficult. If you don't already know this, Internet marketing is a jungle filled with more dangers and pitfalls than an Indiana Jones movie. If you've spent any amount of time trying to earn a living online you know just how true this is with all the misinformation and outright lies that are out there. And then finally, when you've a
"O" is for Organize. Once you've determined who your ideal clients are, you can create strategies for marketing to them on a regular basis. This means planning in advance what actions you'll take during any given week or month, such as publishing an ezine, or doing a speaking engagement, or issuing a press release to promote special events and stimulate sales.
I suggest using a large wall calendar that shows month-by-month when to launch new products, have a holiday sale, or offer special discounts to regular customers. By planning strategies in advance, you'll stay focused on the specific marketing tasks necessary to achieve your objectives efficiently and effectively
You've made an unusual discovery - there's not enough time left at the end of the day. The corollary, of course, is your list of important things to do never gets smaller. In any company, the CEO's to-do list has the potential to grow infinitely.What's a senior executive to do?This is not simply a personal problem. Your company's future depends on what you do next. As you drive your organization beyond its current plateau, you must change the way you relate to your work. There are three stages to making the transition from chief-cook-and-bottle-washer (CC&BW) to CEO (source of the management and direction of the bu
I suggest using a large wall calendar that shows month-by-month when to launch new products, have a holiday sale, or offer special discounts to regular customers. By planning strategies in advance, you'll stay focused on the specific marketing tasks necessary to achieve your objectives efficiently and effectively.
"C" is for Convert. Your organized marketing tasks will attract your ideal clients' attention and then you can start building a relationship with them. You want to do this so prospects can get to know and trust you, either by subscribing to your ezine, or attending one of your workshops or speaking events, or getting your "freebie" that you give away when they provide you with their contact information.
Essentially, you want to capture their names and addresses (or e-mail address) so you can keep in touch with them on a regular basis. By establishing a connection with these prospects, you 1) more easily convert them into paying customers, and 2) create a bond with your "best" customers who are those people that will give you repeat business, referrals, positive word of mouth advertising, and valuable feedback on your products and services.
"U" is for Utilize. The next step is to utilize a number of marketing theories that will actually help you take your business to the next level. One is the SWOT analysis, which means examining your Strengths, Weaknesses, Opportunities, and Threats in the marketplace. This requires complete honesty, so you can see what areas you might need to work on personally, what tasks you should be delegating, and what barriers and opportunities might exist—facets of your business or industry that have a direct impact on your earning ability.
Another commonly used theory is the marketing funnel, which simply means offering a variety of p
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