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Suggest You - 5 Latest Trends Portals Can't Ignore in the Internet Economy in India
When you take a look at what is up and coming when it comes to careers among the younger generation fashion designer seems to be a frequent choice. This comes from the freedom that younger generations have gained in being able to set what they want to wear. Because of this, setting trends instead of following them has become a norm.The life of a fashion designer is also one that is full of excitement. You get the ability to meet famous people and if you are lucky, enough get the opportunity to have those people wear your designs. For those that do not want to be in the spot light there are other options available that will still give the opportunity to be a part of the fashion industry. These options are areas such as marketing, website design, the more practical areas of cutting, and sewing. A Fashion designer can create designs for any type of clothing where but many choose a particular market to focus on. For example, a designer may choose to focus on children or just men's clothing.There are also fashion designers that work exclusively on things like purses, jewelry and other accessories. They start by drawing out their concept on paper. It may change several times before they are happy with it. Then if it is a clothing designer, they create the design on a larger piece of paper and use it to create a pattern. They don't use the final cloth f
They can’t ignore it and are quite sure of it, but how fast they adapt to this trend is still to be seen in the Indian context.
Trend 2: Any Time, Any Place, Any Format, Any Screen-A show is always on
In 2004, viewers tuned in to 2.9 billion music videos streamed from the Yahoo Music site. In 2005, close to 25 million unique viewers visited Yahoo Music and watched 4 billion clips. But it wasn’t unti
Eureka!! I always wanted to be a manager.' You have finally got the job that you always wanted.'Now where do I start?''How do I manage my friend Sarah?''Steve has five years more experience than me and also went for the job - he's bound to be hacked off with me.''I really must make sure I know more than everyone in my team otherwise I won't be able to justify that I'm the boss.''So much to do in so little time.'Here are 6 tips to help you on your way as a new manager.1. It takes time to be a great manager. You are not expected to know everything and everyone in a week. Spend a certain amount of time just observing what goes on. Making rash decisions early on (first three months) often sets the tone for the future.2. Each day make a positive step (or two) in the right direction to become a great manager. Take time to understand your teams business, even if you were promoted from within it.3. Think ahead. You are no longer the key day-to-day implementer. Book a room and have a one to one meeting with each of your team. Let them do most of the talking. Discuss their business, their role, their thoughts, ideas and aspirations. Listen carefully and take notes. When you have done this take time to formulate your plan for the next six months.4. Discuss with your team your plan. Having discussed thi
The web has entered its second-generation. As a manifestation of this second-generation Web today we are witnessing the spawning of user-generated, user controlled, and user-validated content on Web. The tools of production of content, from blogging to video sharing, are fully democratized, and the engine for growth is the talent, and capacity of regular folks, who are, in aggregate, creating a distributed labor force of unprecedented scale. Each of us has knowledge that’s valuable to someone, somewhere.
What does this all mean for Portals and Corporations?
The most successful Web companies today are building business models around or based on user-generated content. From Amazon.com to MySpace.com to Craiglist to Wikipedia to Flickr, the most successful of the companies on Web today belongs to the second-generation Web.
Even for the regular veterans like Amazon.com and even for companies like NetFlix.com much of the Value comes from their tens of millions of customer reviews. Users click trail on Amazon is used to create better recommendations for those who follow. A query on Google and the pages that one find relevant give feedback that fine-tunes the search algorithms. These companies have found ways to harness the wisdom of the crowd, extracting information that was there all along, just latent and lost.
Indian portals have started realizing and noticing this trend but they still have to figure out the full potential of harnessing the second-generation Web on their portals. The pace of adoption at these portals is quite slow currently. Successful verticals like travel, jobs and matrimony in India are also slow movers in this context.
Successful market portals will have an edge in this regard. But a majority of the portals are still trying to figure out the issue of second-generation Web and how to gain full steam from this latest trend of user-generated content.
They can’t ignore it and are quite sure of it, but how fast they adapt to this trend is still to be seen in the Indian context.
Trend 2: Any Time, Any Place, Any Format, Any Screen-A show is always on
In 2004, viewers tuned in to 2.9 billion music videos streamed from the Yahoo Music site. In 2005, close to 25 million unique viewers visited Yahoo Music and watched 4 billion clips. But it wasn’t until
The US Federal Government recognizes the issue of improving disadvantaged people’s lives. Their constituents have voted congressmen and senators to power. Their primary election campaigns are based on the promise to minorities for their economic empowerment. t is these promises, which drive the politics of grant giving by Federal and local State governments.Grants for Small Business:A grant is a direct financial contribution made by certain organizations to the needy. It is made for very specific outcomes with no expectations of repayment. These grants are based on certain criteria and are designed to encourage entrepreneurs to start or expand their small business ventures. Millions of dollars in the form of small business grants are available for any minority group of Americans. They may be African Americans, Asian Americans, Hispanics, Indian Americans or any other minority.Minority Grant Programs:Government minority business grants are listed on all the government grants assistance programs. They allocate funds for lending to minority entrepreneurs, student business training, unemployed, community-based business opportunities, real-estate ventures and investment, research work and inventors, amongst others. A woman entrepreneur or an ethnic minority is entitled to funds specially earmarked for their business development.An
What does this all mean for Portals and Corporations?
The most successful Web companies today are building business models around or based on user-generated content. From Amazon.com to MySpace.com to Craiglist to Wikipedia to Flickr, the most successful of the companies on Web today belongs to the second-generation Web.
Even for the regular veterans like Amazon.com and even for companies like NetFlix.com much of the Value comes from their tens of millions of customer reviews. Users click trail on Amazon is used to create better recommendations for those who follow. A query on Google and the pages that one find relevant give feedback that fine-tunes the search algorithms. These companies have found ways to harness the wisdom of the crowd, extracting information that was there all along, just latent and lost.
Indian portals have started realizing and noticing this trend but they still have to figure out the full potential of harnessing the second-generation Web on their portals. The pace of adoption at these portals is quite slow currently. Successful verticals like travel, jobs and matrimony in India are also slow movers in this context.
Successful market portals will have an edge in this regard. But a majority of the portals are still trying to figure out the issue of second-generation Web and how to gain full steam from this latest trend of user-generated content.
They can’t ignore it and are quite sure of it, but how fast they adapt to this trend is still to be seen in the Indian context.
Trend 2: Any Time, Any Place, Any Format, Any Screen-A show is always on
In 2004, viewers tuned in to 2.9 billion music videos streamed from the Yahoo Music site. In 2005, close to 25 million unique viewers visited Yahoo Music and watched 4 billion clips. But it wasn’t unti
Word of mouth! Next question!That was the typical answer of most of my clients over a 25 year period of consulting. Why? Because it was (a) free, (b) easy, (c) obvious, (d) what their customer told them, and (e) free. Did I mention it was free? That seemed to be their criteria in choosing an effective media. What they didn’t want to hear from me was how expensive their campaign might be. But I was kind and gentle when I told them they were completely insane. No, I didn’t really say that. But I wanted to, believe me.The plain truth was that I had to learn their business, who their customers were and what they wanted to achieve. Then I could break the bad news to them: advertising actually costs M-O-N-E-Y. That is, effective advertising is an investment. The type is determined by the needs of the business. Answer all the who, what questions first:(1) Who are your customers?(2) Where are your customers?(3) When can you reach them?(4) How can you reach them?(5) Why do they need your goods or services?(6) What do you plan to do to get these customers?Depending on the answers, you can construct a basic advertising strategy. For example, if you’re a local company with a product, newspaper, radio, and cable television might be the cost-effective solution. If you provi
Indian portals have started realizing and noticing this trend but they still have to figure out the full potential of harnessing the second-generation Web on their portals. The pace of adoption at these portals is quite slow currently. Successful verticals like travel, jobs and matrimony in India are also slow movers in this context.
Successful market portals will have an edge in this regard. But a majority of the portals are still trying to figure out the issue of second-generation Web and how to gain full steam from this latest trend of user-generated content.
They can’t ignore it and are quite sure of it, but how fast they adapt to this trend is still to be seen in the Indian context.
Trend 2: Any Time, Any Place, Any Format, Any Screen-A show is always on
In 2004, viewers tuned in to 2.9 billion music videos streamed from the Yahoo Music site. In 2005, close to 25 million unique viewers visited Yahoo Music and watched 4 billion clips. But it wasn’t unti
"Time is money". We've all heard that, right? But does your company operate that way? Many times, I've seen companies succeed wildly simply because they do things faster than their competitors - usually, a LOT faster. This works simply because all of us, as consumers, would prefer to have whatever we want whenever we want it. In many cases, we are prepared to pay a huge premium to someone who can save us just a little time - sometimes even paying this premium for a product or service of inferior quality.How can you use this? First, you need to understand the time performance standards of your industry. Do 90% of your competitors turn around a customer order in a week? A day? An hour? Obviously, this can vary a lot, depending on the business you are in. But, whatever that standard is, you need to ask the question, "Are there many customers who would find it valuable to be served in half the time?". Usually - but not always - the answer is yes. In many cases, customers will be willing to pay a premium of 10-20% to get the same product or service in half the time.It can pay to understand exactly WHY customers will pay a premium to avoid waiting. Is the premium simply to avoid wasting their time? Do they get a lot of rush orders from their customers? Is there a high cost of inventory? Or does a quick turnaround help your customers assure that their p
Successful market portals will have an edge in this regard. But a majority of the portals are still trying to figure out the issue of second-generation Web and how to gain full steam from this latest trend of user-generated content.
They can’t ignore it and are quite sure of it, but how fast they adapt to this trend is still to be seen in the Indian context.
Trend 2: Any Time, Any Place, Any Format, Any Screen-A show is always on
In 2004, viewers tuned in to 2.9 billion music videos streamed from the Yahoo Music site. In 2005, close to 25 million unique viewers visited Yahoo Music and watched 4 billion clips. But it wasn’t unti
Business cards are continually in use and never seem to lose their popularity. They are conveniently small and contain no unnecessary information. The essential details of a business are all printed on the card. At one glance the receiver of the card will know what type of business if is and where it is situated.The new business owner can start an advertising campaign with these little cards. The distribution of these cards is of utmost importance if the advertising campaign is to be successful. The area around the premises should be divided up into sections, and then start distributing the cards from area to area. You will know that you have basically distributed your cards in most busy areas. Stand around shopping malls and on busy street corners and hand out your cards to passers by. Always acknowledge the person you are handing the card to, as this makes people feel important and not just like someone you are trying to make money out of. The bus stops and train stations are also very good spots to distribute your cards.Your cards can be designed and printed by you to save money in the beginning stages of the business when cash flow is still a problem. It could be great fun to design your logo and decide on the colors you will be using on your card. The font is important as well as it is important that the card be easy to read. Old
They can’t ignore it and are quite sure of it, but how fast they adapt to this trend is still to be seen in the Indian context.
Trend 2: Any Time, Any Place, Any Format, Any Screen-A show is always on
In 2004, viewers tuned in to 2.9 billion music videos streamed from the Yahoo Music site. In 2005, close to 25 million unique viewers visited Yahoo Music and watched 4 billion clips. But it wasn’t until 2006, when music labels started looking to Yahoo as an indispensable part of their marketing strategy.
This multiscreen video trend is fast catching up across the nations of the world and India is no exception to this trend. All major telecom and Internet players in India have seen a promising growth in the mobile downloads and Internet downloads market in the last 2 to 3 years. The demand for content has fueled portals like Yahoo to come up with content tailored for all kinds of different screens: first run television shows, original content such as online webisodes of the soap opera and time-sensitive news and sports segments. Once posted such content take on a viral life of their own. Recently STAR India has launched India’s first webisode for “Pyaar Ke Do Naam”. March 31, 2006 saw STAR’s official website, Indya.com, premiering the channel’s forthcoming show, ‘Pyaar Ke Do Naam…Ek Radha, Ek Shyaam’ on Indya Tube.
As content companies scramble, hardware makers are also responding to the multiscreen demand with offerings of their own. Apple’s video iPod and Samsung’s video-enabled cell phones are just the start.
Portals like Indiatimes.com in India are well positioned to gain from this trend. They have the early movers advantage in this category of business model and they are expecting a spike in their short code 8888 based download services in the coming few months.
Many other portals in the new segments and travel segments have been quick to adopt this latest trend. Recently irctc.co.in launched a mobile-based railway ticket booking facility to facilitate booking through tailored for all kinds of access devices and screens. However portals in India have still time to catch up with this new trend. One reason being that worldwide leading corporations are still working to trying figure out the details pertaining to the demand patterns of these new multiscreen consumers.
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