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Suggest You - Perceived Value Versus Actual Value
Is it just me or is business getting tougher? Look around gas prices are rising and all the manufacturing jobs are going elsewhere? What should we do? The only thing certain about our economy today, is that it will look different tomorrow. How computers changed the economies of the 80's and 90's, today we deal with cheap foreig
With the advent of the Internet, the degree mill industry has exploded onto the scene. In the old days of fake schools, there was a real monetary investment required, but now you can throw up a website with a shopping cart and you are in business. These degree mills, schools with no educational standards, are growing exponentia
Often, we can be led to believe that something is an incredible “buy it now” value, when in reality the offer is only worth pennies.
We’ve all heard the saying “she could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.
Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is perceived value. As we know, the actual value of the item inside the box was pennies. The toy was lost or broken within minutes. It was all perceived value.
I am seeing this same strategy being used online. Sellers are creating incredible perceived value for items that do not hold much actual value in dollars and cents. An example; an ebook is being sold on how to make money on the internet. I’ve seen these books offered for anywhere from $9.99 to $99.99. In fact, the web site and all ads will often cross out one price an
Not too long ago, people in the fundraising community, would peg stewardship as the thank you letter that was sent to a donor upon receipt of a gift. A form letter with an unrecognized signature, stuffed into a #10 standard envelope and run through the postage machine. In many fundraising shops the gift information would be l
We’ve all heard the saying “she could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.
Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is perceived value. As we know, the actual value of the item inside the box was pennies. The toy was lost or broken within minutes. It was all perceived value.
I am seeing this same strategy being used online. Sellers are creating incredible perceived value for items that do not hold much actual value in dollars and cents. An example; an ebook is being sold on how to make money on the internet. I’ve seen these books offered for anywhere from $9.99 to $99.99. In fact, the web site and all ads will often cross out one price a
People who can get others to spend millions of dollars on not yet proven ideas are masters at selling. Greg Hext and Jim Mullens are two such masters. Their process of selling is what makes them successful at getting others to open their checkbooks. It will be easier for your customers to
I am seeing this same strategy being used online. Sellers are creating incredible perceived value for items that do not hold much actual value in dollars and cents. An example; an ebook is being sold on how to make money on the internet. I’ve seen these books offered for anywhere from $9.99 to $99.99. In fact, the web site and all ads will often cross out one price a
How do window cleaning franchise businesses start? It is a fascinating case study indeed, as most all window cleaning businesses start from such humble beginnings; a bucket of water, a sharp entrepreneur and a quality squeegee. I never thought in a million years I would ever enter the Window Washing Industry. I hate washing w
I am seeing this same strategy being used online. Sellers are creating incredible perceived value for items that do not hold much actual value in dollars and cents. An example; an ebook is being sold on how to make money on the internet. I’ve seen these books offered for anywhere from $9.99 to $99.99. In fact, the web site and all ads will often cross out one price a
Branding is the rather subtle art of getting your business name out in front of the buying public. Branding with promotional products is an excellent way to achieve this goal.Promotional products are great marketing tools for nearly every business. The idea is to provide the buying public with something in addition to wh
I learn that this $9.99 book comes with an affiliate option. If I, as an affiliate, sell one of these books, I can earn 50% of the commission. The sales pitch is all about the money I can earn, and how easy it will be to sell the item. But wait, we’ve lost actual value in the book. Remember, the book used to be worth $10. Now with 50% being given away, the actual worth of the book has dropped to only $5.
With so many books on the market, and so much free information available, I’m not sure I could recommend spending $10 for an item whose actual value has dropped in half as soon as the affiliate factor was brought in.
There is one other value that I’ve not yet spoken about and that is the value to you personally. Perhaps your child picked up all of his toy
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