Suggest You - Internet and Businesses Online

Affiliate Marketing: A Win-Win Situation
Why are hundreds and thousands of entrepreneurs setting up online businesses? There are several reasons for this phenomenal trend. Foremost among the reasons is that the Internet opens up an easier access to a wider market. In fact, the whole world becomes the market of the online business. An online business physically located in one city, for example in New York, can sell its products to clients that live across the globe. Of course, there will arrangements regarding shipment, but such things become SOP or standard operating procedures.Today, a major part of online businesses is the setting up of affiliate marketing progr

ustrating to one.

Perhaps when woman search for the latest techy gadget they do not want to find a website full of images of suave high-powered business men operating their “oh so complicated devices”. No, perhaps we want to enter the website, have every last one of our questions answered and be assured that we don’t have to be from Mars or have the latest briefcase packed with the latest gadgets to need and use these products. Then again maybe we just want to look at the cute guys on the site (mmmmmmm, somehow I think not).

Right now Search Engine Optimisation is all the rage – and why not – by optimising your site correctly you will reap the benefits. But I’m left contemplating the possibility of something more targeted, something more beneficial, and something to take SEO to new heights….. I’ll call it gender optimisation… who knows perhaps it will be the onl

How To Make it in Catering
The business of catering itself is pretty routine once you get the business going. A caterer is simply a restaurant in which every order is delivered. You'll have the usual concerns of food preparation, pricing, storing, and serving, without the need for a wait staff or a dining area but with the need for delivery drivers and service staff at the delivery point.Starting the catering business, however, takes some imagination. Your priority as a small business owner is not to change the face of business, but rather how you grow your business from one level to another level of expansion while staying profitable. By continuing to fo

If men are from Mars and women are from Venus and Pluto isn’t a planet anymore, is that where the Internet’s from? While men and woman are very different the Internet doesn’t discriminate between sexes, however many websites are geared towards men; as the traditional and perceived majority of Internet users.

What Women Want
While Mel Gibson did a very good job establishing what women want in the 2000 production of the same name, he focused on our somewhat “irrational emotions” and need for “fabulous” products to beautify ourselves. Now while I am by no means a card carrying member of the male hater club; feminism has come a long way… and I’m pretty sure that this isn’t what women want!

Women Online
In the dark ages, where woman used the Internet for email and banged their heads on the glass ceiling every time they got out of their chairs to make their bosses a cup of coffee – the web was a mans world! Over the last few years there has been such a dramatic shift in women’s behaviours both online and off. Women know their bytes from their bits, they’ve been using computers for years and have a working knowledge of the Internet, and they’re also the majority when it comes to making the family’s purchasing decisions both in the stores and on the net. According to World Internet Stats there are more women online in South Africa than there are men. At the time of the study (June 2006) the ratio of female to male was 60:40. So out of the 3,600,000 Internet users in South Africa 2 160 000 are women!

We bank online, we check the weather online (wouldn’t want to step out in those strappy heels we bought, online, if it’s going to be raining), we communicate online (and no we don’t just use email – we’re on Skype, MSN – you name it we use it), we even plan meals online (who owns cookbooks these days), we express our opinions online (female bloggers are increasingly on the up), we check out reviews online and we express our opinions (we tend to have a lot of those) online… well I guess you get the picture.

It’s True – We Are Society’s Gatherers
Truth is there are more women on the Internet than men (ok, ok so there are more of us in the first place but that doesn’t count), more woman conduct business online and women are the dominant group in terms of e-retail. The essential difference between men and women online is that we are gathering information, we’re not surfing (well not as often as men); we’re looking for very specific information that will inevitable lead to a purchase if not at your online or offline store, then at the company who’s site gave us all of that information and made us feel secure in the knowledge that we would not only receive their product but that we would benefit from purchasing it.

If there was a product that would change the lives of women everywhere (like a miracle cure for PMS) but if none of the woman’s friends had heard of it and if there was no easily accessible and concrete information on the web, there would be no trust associated with that product and it would in all likelihood be a flop. Our purchasing decisions go beyond seeing an advert in the Sunday paper for a fantastic car at a fantastic price. Before we even enter the dealership we are armed with a battalion of information, and yes… we got it all online.

Can you say… “Gender Optimisation Marketing”
So the presence of women on the Internet is on the rise, fair enough you say, what now? Talk to us! Don’t get me wrong I am by no means saying you should include smiling babies, pictures of happy families and flowers (like so many companies who try to talk to us do). Just make your website appealing to us, and if you’re targeting both sexes make sure it’s appealing to both with out being frustrating to one.

Dumping the Info Dump
Many sales professionals are eager to show how much they know. A customer asks a question and it’s off to the races. The salesperson rambles on info dumping every last detail about their product or service and then wonders why the customer is indifferent and disinterested. Well back that truck up! During your info dump you either bored your customer to death or buried them in confusion.So how do we tell all the great features of our products without losing the customer in all the minutia?First we must take a look at the difference between features and benefits...Features are the indisputable facts

orld! Over the last few years there has been such a dramatic shift in women’s behaviours both online and off. Women know their bytes from their bits, they’ve been using computers for years and have a working knowledge of the Internet, and they’re also the majority when it comes to making the family’s purchasing decisions both in the stores and on the net. According to World Internet Stats there are more women online in South Africa than there are men. At the time of the study (June 2006) the ratio of female to male was 60:40. So out of the 3,600,000 Internet users in South Africa 2 160 000 are women!

Keep Signaling After the Sale
Quick Quiz: Let’s say you’ve just out-marketed a competitor who has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.Congratulations.Now what? Do you: A. Stop communicating with the customer. (Hey, they’ll eventually find out the other product is better anyway.)B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand new product.)C.Build a relationship with the customer. (Using appropriate post-s

oggers are increasingly on the up), we check out reviews online and we express our opinions (we tend to have a lot of those) online… well I guess you get the picture.

It’s True – We Are Society’s Gatherers
Truth is there are more women on the Internet than men (ok, ok so there are more of us in the first place but that doesn’t count), more woman conduct business online and women are the dominant group in terms of e-retail. The essential difference between men and women online is that we are gathering information, we’re not surfing (well not as often as men); we’re looking for very specific information that will inevitable lead to a purchase if not at your online or offline store, then at the company who’s site gave us all of that information and made us feel secure in the knowledge that we would not only receive their product but that we would benefit from purchasing it.

Why God Has Ever Sold The World - Top Ten Questions On The Marketing
After ten thousand years a carbon change itself in another substance. Is this better than the first one for the sale? Patience please. 1. We can find It in very few places in the world. It's a rare material not easy to find and extract. 2. You have to make a special structure to extract it: a mine. 3. A mine require the works of hundred professionals and workers before the mineral processing begin. 4. In a mine, after long time researches, the miner find it. 5. After one year study, the diamond cutter begin his works. 6. Now we need the right goldsmith. He will make with it a special Je

of women everywhere (like a miracle cure for PMS) but if none of the woman’s friends had heard of it and if there was no easily accessible and concrete information on the web, there would be no trust associated with that product and it would in all likelihood be a flop. Our purchasing decisions go beyond seeing an advert in the Sunday paper for a fantastic car at a fantastic price. Before we even enter the dealership we are armed with a battalion of information, and yes… we got it all online.

Can you say… “Gender Optimisation Marketing”
So the presence of women on the Internet is on the rise, fair enough you say, what now? Talk to us! Don’t get me wrong I am by no means saying you should include smiling babies, pictures of happy families and flowers (like so many companies who try to talk to us do). Just make your website appealing to us, and if you’re targeting both sexes make sure it’s appealing to both with out being frustrating to one.

How Would You Handle This Customer Service Issue?
I was reading in the Winnipeg Free Press (my local paper) about a woman who was a passenger in a Unicity taxi cab. The woman had pre-paid her fare to the tune of $25.00. Nine dollars into the cab ride, the cab got into an accident.The woman was injured and unable to complete her trip. She asked for a refund of at least $16.00. The balance left on her pre-payment.You would think the cab company would bend over backwards to accommodate the woman, but no; they refused to give her a refund. This kind of customer service attitude is REALLY DUMB on the part of Unicity and it’s bad for business. Their refusal will cost them a lo

ustrating to one.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/49745/suggestyou-Women-and-the-World-Wide-Web.html">Women and the World Wide Web</a>

BB link (for phorums):
[url=http://www.suggestyou.com/article/49745/suggestyou-Women-and-the-World-Wide-Web.html]Women and the World Wide Web[/url]

What are the key elements to a motivated workplace? This article follows the first two elements: hiring well and giving employees an orientation to get them engaged.

The Federal Trade Commission which governs the franchise industry thru the franchise rule, which enforces Franchise Disclosure laws seems to think that consumers need to be protected even when they lie.

A friend of mine once told me having the right survey technology and expertise in today's market is like having insider information on the stock market, only this is legal. It took awhile for me to understand and process the implications of this statement. Keep reading if you are ready to profitably leverage information in ways that could not even be imagined only a few years ago.

Tags

Links

Suggest You - Women and the World Wide Web

Related Articles: