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Suggest You - 48 Hours To Profit - A Lesson
Business, what a marvelous thing! It has helped to create a nice lifestyle for many of us. Business can build fortunes and produce great joy, it can also cause monetary problems and produce anxiety as well as sadness and of course it can lead us into every emotion in between.Why does this invention called business or commerce or whatever moniker you may want to call it so often cause us to be driven into such turmoil?Certainly money seems to have a lot to do with it. And power, control, expression, inventiveness, goals, vision, trappings, recognition, a desire to help others, and a bunch of other intangibles that also appear to fall into the equation. Depending on your poi
And on we go...I've laid out the basic necessities and the first of that group that I need to address would be a product. Keeping in mind that I only have 48 hours, I would need to be thinking about a report that I could write in a few hours or so...a big ole ebook would be out of the question, as would marketing someone else's stuff (because I wouldn't see cash from them in at least 3
Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of energy, out of money, and couldn't understand why she was failing. A great salesperson in her previous work, she was struggling to sell enough of this one service to support herself.This talented and skilled professional was on a slippery slope to a failed business. She was using one of the most enticing and dangerous models for the direction of her business: Offering just one service to just one market.One service, one big client, one product, does not make a one-person busin
Sound familiar? Well if not, don't sweat it. The point of bringing that to your attention is that it is both possible and relatively easy to turn nothing into something, and make money very quickly once you have the knowledge. Now, I'm not going to promise that if you dropped me in the middle of the Amazon, in the midst of the rainy season, with no guide, and a tribe of man eating pygmies chasing after me, that I could figure out how to make $1000 in 48 hours.
But...in 48 hours, I could create a product from scratch, and sell it for a profit with less than $100 bucks to my name; as long as I had a PayPal account, an Amazon.com account and I was within a short distance to a library. Why the library? Because assuming that I'm so hard up that I don't even own a computer with an Internet connection, I could head over to the local library and use theirs for free. Bottom line, is you don't need much at all if you have the know how.
So, let's break this baby out and see what sticks.
First, what do I need in order to market online and make money, much less be profitable in 48 hours? Ok, I need a product (I know...brilliant aren't I?), I need a way to take in money (see PayPal above), I need a store (web site) to sell it from, and I need customers (once again...brilliant John). And while I may be simplifying a touch, if I have these things, I have an income producing business, without starting with buckets of cash, a computer or Internet connection, a web site, or even a list.
Now for some quick clarification, and then we're off to the races. I did NOT say that I would make $1000 in 48 hours...I said I would be profitable in 48 hours. The distinction here, is rather than try to do something where the odds are really stacked against you, why not develop one profitable 'venture' and when up and running, duplicate the process over and over again? This is attainable for anyone with a little will power and even littler resources.
And on we go...I've laid out the basic necessities and the first of that group that I need to address would be a product. Keeping in mind that I only have 48 hours, I would need to be thinking about a report that I could write in a few hours or so...a big ole ebook would be out of the question, as would marketing someone else's stuff (because I wouldn't see cash from them in at least 30
Recently, I wrote an article discussing the Unique Selling Proposition: its definition, its use and its penultimate importance in all aspects of marketing, no matter what business you’re in. In another article, I told the story of Julie’s Mansion, a wonderful restaurant I was studying as a young hospitality school student. I mentioned that Julie (Jules F., the owner) was an eccentric, flamboyant entrepreneur who knew how to differentiate himself with the public by using the media and other crazy goings-on that took place in his restaurant on a totally irregular basis. Julie knew how to create a “Unique Selling Proposition” for his restaurant. His USP was classic. Julie had le
But...in 48 hours, I could create a product from scratch, and sell it for a profit with less than $100 bucks to my name; as long as I had a PayPal account, an Amazon.com account and I was within a short distance to a library. Why the library? Because assuming that I'm so hard up that I don't even own a computer with an Internet connection, I could head over to the local library and use theirs for free. Bottom line, is you don't need much at all if you have the know how.
So, let's break this baby out and see what sticks.
First, what do I need in order to market online and make money, much less be profitable in 48 hours? Ok, I need a product (I know...brilliant aren't I?), I need a way to take in money (see PayPal above), I need a store (web site) to sell it from, and I need customers (once again...brilliant John). And while I may be simplifying a touch, if I have these things, I have an income producing business, without starting with buckets of cash, a computer or Internet connection, a web site, or even a list.
Now for some quick clarification, and then we're off to the races. I did NOT say that I would make $1000 in 48 hours...I said I would be profitable in 48 hours. The distinction here, is rather than try to do something where the odds are really stacked against you, why not develop one profitable 'venture' and when up and running, duplicate the process over and over again? This is attainable for anyone with a little will power and even littler resources.
And on we go...I've laid out the basic necessities and the first of that group that I need to address would be a product. Keeping in mind that I only have 48 hours, I would need to be thinking about a report that I could write in a few hours or so...a big ole ebook would be out of the question, as would marketing someone else's stuff (because I wouldn't see cash from them in at least 3
Many sales professionals know what it's like to visualize calling prospect after prospect on the drive to work. They envision handling any objection and closing all their prospects with fun and ease. But once they settle into their office chair, they quickly fall prey to a berating little voice that always suggests to keep waiting for seemingly good reasons:• If you call too early in the morning, you’ll be considered a noisome pest. Go get a cup of coffee and plan out your day. If you fail to plan, you know you’re planning to fail.• Better check your email before making any calls. You never know when an existing client might need assistance. You shouldn’t keep existin
So, let's break this baby out and see what sticks.
First, what do I need in order to market online and make money, much less be profitable in 48 hours? Ok, I need a product (I know...brilliant aren't I?), I need a way to take in money (see PayPal above), I need a store (web site) to sell it from, and I need customers (once again...brilliant John). And while I may be simplifying a touch, if I have these things, I have an income producing business, without starting with buckets of cash, a computer or Internet connection, a web site, or even a list.
Now for some quick clarification, and then we're off to the races. I did NOT say that I would make $1000 in 48 hours...I said I would be profitable in 48 hours. The distinction here, is rather than try to do something where the odds are really stacked against you, why not develop one profitable 'venture' and when up and running, duplicate the process over and over again? This is attainable for anyone with a little will power and even littler resources.
And on we go...I've laid out the basic necessities and the first of that group that I need to address would be a product. Keeping in mind that I only have 48 hours, I would need to be thinking about a report that I could write in a few hours or so...a big ole ebook would be out of the question, as would marketing someone else's stuff (because I wouldn't see cash from them in at least 3
It is estimated that the average worker will have 14 jobs in his or her working lifetime. It is no longer a bad thing to change jobs. But that doesn't mean you should wander aimlessly from company to company. If you know the difference between a job and career and think long-term, you will prosper wherever you go.A job is:A regular activity performed in exchange for paymentA position in which one is currently employed.A career is: A chosen pursuit; a profession or occupation. The general course or progression of one's working life or one's professional achievements over time
Now for some quick clarification, and then we're off to the races. I did NOT say that I would make $1000 in 48 hours...I said I would be profitable in 48 hours. The distinction here, is rather than try to do something where the odds are really stacked against you, why not develop one profitable 'venture' and when up and running, duplicate the process over and over again? This is attainable for anyone with a little will power and even littler resources.
And on we go...I've laid out the basic necessities and the first of that group that I need to address would be a product. Keeping in mind that I only have 48 hours, I would need to be thinking about a report that I could write in a few hours or so...a big ole ebook would be out of the question, as would marketing someone else's stuff (because I wouldn't see cash from them in at least 3
Not everyone is cut out to be a mortgage processor. Find out if you or a team member has what it takes to be a dynamic processor.A dynamic loan processor…1. Is an Excellent Communicator – A dynamic processor has great communication skills. He/she is one who clearly understands how critical the processor function is to a successful loan closing. The dynamic processor accepts the responsibility for communicating the good, the bad, and the ugly to all involved in a professional manner. The dynamic processor creates an understanding of what has to happen and why it has to happen.2. Is Resourceful – A processor that knows who to call, what to ask, how to get it, and wher
And on we go...I've laid out the basic necessities and the first of that group that I need to address would be a product. Keeping in mind that I only have 48 hours, I would need to be thinking about a report that I could write in a few hours or so...a big ole ebook would be out of the question, as would marketing someone else's stuff (because I wouldn't see cash from them in at least 30 days), so it would need to be a 10-12 (or so) page report.
This report would need to be about something that people were really interested in, A) because I'm short on time and B) to make money on 10-12 pages of product. Do I need to be insanely creative to work through this? Nope. I need to focus on things that cause people pain...things that people want to fix...things that they would research online. And I would need to be able to help them in that 10-12 pages. Impossible? Nope again.
So...what would be something of pain that I could whip up a report about? Well, people are vain, people like to look good, smell good, feel good, etc, etc. People are embarrassed by bad credit or worried that their home is going to be foreclosed on. These are general topics to start brainstorming. To help determine which is the best way to go, utilize a Keyword tool, such as the one provided by Overture to see what people are searching for online -
http://inventory.overture.com/d/searchinventory/suggestion/
This free tool will tell you how much a specific keyword or keyword phrase was searched on in the previous month, in Yahoo and their partners. If it's in the thousands you're solid. Google's numbers will likely be even greater since they basically own Internet searches. I won't go into detail here about building a keyword list, but this is where you start.
Back to my 'challenge'...I need a product and I've thought about people and their pain...as well as their immediate desire to alleviate that pain. Well, oddly enough, today I was at a store and when the clerk spoke to me I was almost knocked off my feet by the smell of his breath. Almost 4 feet away he was noticeable. So, how about Bad Breath?
I run a search on my Overture tool and guess what? Over 21,000 searches in March, 2006 for 'Bad Breath'...several thousand more for various plays on the phrase, including many for pet breath (possibly a follow up product? Hmmm). People do get into their pets. And if they're searching online for breath remedies for them...betcha they will drop a few bucks on a report if it could help them solve the
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