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Suggest You - How We Created a Thriving Online Business
There’s a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects. Do not put labels on people. “All purchasing agents expect . . .” Don’t assume you know anything if you haven’t ask any questions. Don’t assume your customers all have similar needs i.e. to save money and time. If you have a dictionary – grab it now. First, look up the word impossible and cross it out. Obliterate
Perhaps the most amazing thing we've learned, fresh out of college and with no training in any of the areas we're succeeding in, is that the executives we talk to over the phone don't kn
If you plan to make outrageous but true claims in your direct response copy, make sure you have a calculator nearby as you write. Because sceptical prospective customers and existing customers will check your numbers, even if you don't.As Exhibit A I present to you the outrageous and impossible-to-believe claims of Vincent James, the self-proclaimed 12-Month Millionaire who sells a get-rich-quick course on direct response copywriting by the same name.Here is how Vincent starts his online sales letter
Having a brand-new business pay both its bills and ours from the very first week was rewarding, but the qualitative benefits are much greater. One of our customers keeps buying records from us (over $150 worth so far) even though she still doesn't have a record player. Bands we don't release ask if they can put our name and logo on their new CDs. A customer of our monthly music subscription service spontaneously started sending us copies of rare music from his collection each month. Every day our inbox is filled with messages which tell us that MeteorCity (our company) is the greatest thing since air travel. Each week a different customer calls or writes us asking if we would like to stay at his or her home. Our customers asked us to release a CD, and now that it's one week from coming out we continuous get calls from magazines and stores telling us that our customers want them to review and carry it. And, as you can imagine from all this, over sixty percent of our customers order from us again--at least once a month.
How did this happen? It's so simple it's amazing. Customer service. We try to respond to each customer individually, and when we get too many orders to do that, we still let them know that they're important--such as by dropping e-mails to let them know that we will answer their questions as soon as possible. We learned how to program, coordinate with distributors, and produce CDs on our own as we went along; but customer service we wielded as our most essential tool from day one.
I wish this was as obvious as it sounds. If it was, our jobs would be much easier. But treating customers well is definitely not a universal maxim these days. I have experienced this on the Internet by ordering from our competitors; almost invariably, they ignore our questions, botch our orders and fail to follow our requests. In the music industry, it's even worse. Stores, labels and distributors seem to try to make it as hard to order from them as possible. In some cases we've simply abandoned going through the official outlets and bought CDs from well-known bands directly through their managers. In other cases, we have to pay large fees for money orders to enable us to purchase sought-after imports. Not surprisingly, our customers are thrilled when they can later get the same CDs from us by just punching in a credit card number. We deal with the ineptitude of the outside world so our customers don't have to.
Perhaps the most amazing thing we've learned, fresh out of college and with no training in any of the areas we're succeeding in, is that the executives we talk to over the phone don't kno
Building a business is like constructing a house. You want to build your home on a solid foundation and then make it your own by personalizing it with your strengths, maybe interior design, painting or decorating, and outsource the areas that are your weaknesses, perhaps plumbing, roofing or electrical wiring. In the same way you want to build your business around your strengths and where you have weaknesses you should look into outsourcing work. So what areas are you strongest in? What are your business’s strengths? Sometime th
How did this happen? It's so simple it's amazing. Customer service. We try to respond to each customer individually, and when we get too many orders to do that, we still let them know that they're important--such as by dropping e-mails to let them know that we will answer their questions as soon as possible. We learned how to program, coordinate with distributors, and produce CDs on our own as we went along; but customer service we wielded as our most essential tool from day one.
I wish this was as obvious as it sounds. If it was, our jobs would be much easier. But treating customers well is definitely not a universal maxim these days. I have experienced this on the Internet by ordering from our competitors; almost invariably, they ignore our questions, botch our orders and fail to follow our requests. In the music industry, it's even worse. Stores, labels and distributors seem to try to make it as hard to order from them as possible. In some cases we've simply abandoned going through the official outlets and bought CDs from well-known bands directly through their managers. In other cases, we have to pay large fees for money orders to enable us to purchase sought-after imports. Not surprisingly, our customers are thrilled when they can later get the same CDs from us by just punching in a credit card number. We deal with the ineptitude of the outside world so our customers don't have to.
Perhaps the most amazing thing we've learned, fresh out of college and with no training in any of the areas we're succeeding in, is that the executives we talk to over the phone don't kn
You always have the staff you deserve! If you went, “Ouch!” when you read that, then good for you. You already realize you need a better team and the desire for something better is the always the first step on the road to success.Teambuilding is one of your most critical entrepreneurial activities. In business, every day is a game day and to win you must be able to field a winning team. Winning teams are made up of great employees yet many employers fail to put enough effort into their hiring activities to obtain them.<
How did this happen? It's so simple it's amazing. Customer service. We try to respond to each customer individually, and when we get too many orders to do that, we still let them know that they're important--such as by dropping e-mails to let them know that we will answer their questions as soon as possible. We learned how to program, coordinate with distributors, and produce CDs on our own as we went along; but customer service we wielded as our most essential tool from day one.
I wish this was as obvious as it sounds. If it was, our jobs would be much easier. But treating customers well is definitely not a universal maxim these days. I have experienced this on the Internet by ordering from our competitors; almost invariably, they ignore our questions, botch our orders and fail to follow our requests. In the music industry, it's even worse. Stores, labels and distributors seem to try to make it as hard to order from them as possible. In some cases we've simply abandoned going through the official outlets and bought CDs from well-known bands directly through their managers. In other cases, we have to pay large fees for money orders to enable us to purchase sought-after imports. Not surprisingly, our customers are thrilled when they can later get the same CDs from us by just punching in a credit card number. We deal with the ineptitude of the outside world so our customers don't have to.
Perhaps the most amazing thing we've learned, fresh out of college and with no training in any of the areas we're succeeding in, is that the executives we talk to over the phone don't kn
I once gave a presentation to a group of sales professionals about how belief patterns can take us "off our game." Afterwards, one of the audience members asked what he could do to notice when he is "not on his game." He said he could see where beliefs were likely a part of this, but expressed frustration that he didn't always notice right away when something was off and now wanted to shorten his time to awareness.Being "on your game" is a great expression for that feeling we have when we are feeling good about what we're doin
I wish this was as obvious as it sounds. If it was, our jobs would be much easier. But treating customers well is definitely not a universal maxim these days. I have experienced this on the Internet by ordering from our competitors; almost invariably, they ignore our questions, botch our orders and fail to follow our requests. In the music industry, it's even worse. Stores, labels and distributors seem to try to make it as hard to order from them as possible. In some cases we've simply abandoned going through the official outlets and bought CDs from well-known bands directly through their managers. In other cases, we have to pay large fees for money orders to enable us to purchase sought-after imports. Not surprisingly, our customers are thrilled when they can later get the same CDs from us by just punching in a credit card number. We deal with the ineptitude of the outside world so our customers don't have to.
Perhaps the most amazing thing we've learned, fresh out of college and with no training in any of the areas we're succeeding in, is that the executives we talk to over the phone don't kn
Is it possible to get payed to do online surveys? This is a question that gets asked a lot. Did you know that the online survey industry is currently booming and you can actually earn money for surveys for free? For those who are willing to spend some time each day (at home no less) to do the work required, the earnings can add up quite fast.Cash Paid Surveys is a very good way to earn extra money today. It is convenient, easy and takes very little work. Most people aren't able to put in the time or run out of patience some cases we've simply abandoned going through the official outlets and bought CDs from well-known bands directly through their managers. In other cases, we have to pay large fees for money orders to enable us to purchase sought-after imports. Not surprisingly, our customers are thrilled when they can later get the same CDs from us by just punching in a credit card number. We deal with the ineptitude of the outside world so our customers don't have to.
Perhaps the most amazing thing we've learned, fresh out of college and with no training in any of the areas we're succeeding in, is that the executives we talk to over the phone don't know what they're doing, either. The only difference is that we're more polite.
Our online business has a long ways to go. We have a lot more ideas than money to pay for them all. But tonight, having just received a letter from a girl who was out drinking with friends and then went home to write a long letter to her favorite music store, I'm completely confident that our customers will stick by us and tell their friends about us as we continue to learn.
The Internet connects everyone who's on it, and makes them all equals. We've heard this a thousand times, because this phrase has become part of our pop culture. So why do so many businesses persist on designing their pages and treating their customers as if the customers are merely inessential observers in the whole online experience? The Web is interactive. If you keep this in mind, and interact with your customers in a helpful and friendly way, your small business on the Internet can easily surpass the larger organizations which still haven't grasped this essential Internet principle.
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