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    Free Small Business Marketing Tip - Pre-Promote Your Trade Show 1 of 3
    If you’ve ever spent $5,000--or more--to exhibit at a trade show and came away with half the leads--or less--that you forecast, then you know first-hand the pain of wasting your money and your time at an event where you know you should have snagged new customers or referrals.Before your next show, make sure you secure the pr
    hen you've covered the keywords add item extra's and additional features as space permits. The example above may now read: Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer as much information as possible.

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    Unless you have an incredibly compelling gallery photo or are selling Ipods for $9.95, your auction title is what motivates your potential buyer to visit your listing. You are allowed 55 characters including spaces for your Ebay title. Use them wisely. A few tips:

    1. Think about the search terms your buyer would use when looking for your item and develop keywords relating to them.

    2. Your keywords should be placed at or near the beginning of your title. Ebay’s search engine is weighed more heavily toward the first half of the title and you want the first words a buyer sees to correspond to their search term.

    3. It may seem obvious, but don’t forget to tell your buyers exactly what you are selling. The term Nikon D80 will come up in a search for Nikon and attract the attention of someone searching for specific item. Nikon D80 SLR Digital Camera will come up in searches for SLR, digital, and camera as well as combinations of those words.

    4. When you've covered the keywords add item extra's and additional features as space permits. The example above may now read: Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer as much information as possible.

    5. An

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    wisely. A few tips:

    1. Think about the search terms your buyer would use when looking for your item and develop keywords relating to them.

    2. Your keywords should be placed at or near the beginning of your title. Ebay’s search engine is weighed more heavily toward the first half of the title and you want the first words a buyer sees to correspond to their search term.

    3. It may seem obvious, but don’t forget to tell your buyers exactly what you are selling. The term Nikon D80 will come up in a search for Nikon and attract the attention of someone searching for specific item. Nikon D80 SLR Digital Camera will come up in searches for SLR, digital, and camera as well as combinations of those words.

    4. When you've covered the keywords add item extra's and additional features as space permits. The example above may now read: Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer as much information as possible.

    5. A

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    e is weighed more heavily toward the first half of the title and you want the first words a buyer sees to correspond to their search term.

    3. It may seem obvious, but don’t forget to tell your buyers exactly what you are selling. The term Nikon D80 will come up in a search for Nikon and attract the attention of someone searching for specific item. Nikon D80 SLR Digital Camera will come up in searches for SLR, digital, and camera as well as combinations of those words.

    4. When you've covered the keywords add item extra's and additional features as space permits. The example above may now read: Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer as much information as possible.

    5. A

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    Nikon D80 will come up in a search for Nikon and attract the attention of someone searching for specific item. Nikon D80 SLR Digital Camera will come up in searches for SLR, digital, and camera as well as combinations of those words.

    4. When you've covered the keywords add item extra's and additional features as space permits. The example above may now read: Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer as much information as possible.

    5. A

    How To Create Urgency So People Buy Now
    You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.There are many differ
    hen you've covered the keywords add item extra's and additional features as space permits. The example above may now read: Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer as much information as possible.

    5. Any title real estate remaining may be devoted to incentives, acronyms, or descriptive selling points. (free shipping, like new, NIB, etc) An example of the finished title for our camera may now read something like: Nikon D80 Digital Camera, Body Only, NIB free shipping You have just used 54 characters and told the buyer exactly what they can expect to find in your auction.

    6. Absolutely avoid any cute gimmicks and wordplays like LQQK, GR8, or !!!!!! to attract attention to your title. Nobody searches for those things and you are simply wasting space and appearing amateurish.

    7. Carefully check your spelling. Ebay’s search does not correct misspelled words.

    8. Consider using the bold option to attract particular attention to more expensive or high demand items. Ebay charges a fee of $1.00 for this option. Another option is a subtitle which allows more information about your auction to be displayed.

    9. Avoid keyword spamming. Your title mus

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