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Suggest You - Auction Sales - Keeping Customers You Worked So Hard To Get!
Copyright 2004 Crispian LyeAre banner ads dead?Well, contrary to popular belief, banner ads are NOT dead, and can produce a significant amount of traffic, IF you know how to make them work.The best sort of banner is a simple 'invisible' banner popularized by Scott Covert with a direct response type, benefit laden headline that blends in and looks like part of the webpage instead of a blatant banner that screams 'banner ad!'.Note: Avoid flash, gaudy graphics and colors at all cost.Now, check out my top 10 'Psychological Triggers'
Dear (Customer Name):
I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.
Scammers on the Internet are very creative and constantly come up with new scams or variations on old scams. The only way to fight this is with knowledge. Here are some top Internet scams you should be aware of.Auction Fraud or E-commerce FraudYou pay for an item that you never receive. Solution: The best way to prevent this is to go through established auction sites like Ebay, and buy from well-known online vendors, or vendors that are verified by a third party, such as Better Business Bureau or HackerSafe.P
This time honored business concept certainly falls under the category of going the extra mile for a customer. Assuming your product, customer service, packaging and shipping all work together to create a positive feedback posting, here are a few simple ideas companies have been utilizing for years to help them stand out from the crowd and maximize the return on sales dollars:
• A personalized thank you
• A drop in
• A thank you gift
Personalized Thank You
Every package you send to a customer should include a personalized thank you letter. Personalized means there is a salutary greeting such as "Dear Customer Name" and your personalized signature. Why personalized? Ever hear the old sales adage, "Don't sell the product - sell the person?" It's taught to sales professionals because it works. A friendly thank you note near the end of a good transaction (more on this later) reminds the buyer they are thought of as a person, not just another sale or number. A personalized touch in today's impersonal marketplace is very refreshing.
The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example:
Dear (Customer Name):
I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.
If it is your aim to move from simply being a manager to being a true leader, you will find out here how to go about it.When you become a 'Leader' your word is your bond - you must know that when you speak, you will fulfill your promise to others and others will know they can depend on you. Think before you speak. Make a habit of under-promising and overdelivering. Always keep your promises. Think about the kind of person you would want to deal with and be that person yourself.Leadership -v- PowerDon't make the mistake of associating
• A personalized thank you
• A drop in
• A thank you gift
Personalized Thank You
Every package you send to a customer should include a personalized thank you letter. Personalized means there is a salutary greeting such as "Dear Customer Name" and your personalized signature. Why personalized? Ever hear the old sales adage, "Don't sell the product - sell the person?" It's taught to sales professionals because it works. A friendly thank you note near the end of a good transaction (more on this later) reminds the buyer they are thought of as a person, not just another sale or number. A personalized touch in today's impersonal marketplace is very refreshing.
The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example:
Dear (Customer Name):
I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.
Tupperware? That was my initial thought, too. I pictured the Tupperware parties of which I’d heard so often – and the sole party I intended. How could you raise money with a Tupperware fundraiser if everyone had to attend a party somewhere? And who would host all those parties?!No Party Needed!Then I learned that a Tupperware fundraiser is not based on parties. A Tupperware fundraiser is run much like any other fundraiser, except that you offer a quality, durable product instead of cheap consumables.Think back to the last fundraiser you had. M
The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example:
Dear (Customer Name):
I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.
Businesses are everywhere. They are the units that perform most of the economic activity in our economy. Most businesses exist to generate a profit. There are some businesses that exist to perform a function other than profit, such as cooperatives and non-profit organisations. The traditional definition of a business is an entity that brings together time, effort and capital in order to produce a profit.There are many different ways of classifying businesses but here are the main types: Manufacturer. These take raw materials and make finished pro
The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example:
Dear (Customer Name):
I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.
Everyone wants to see growth in sales and net revenue. It's important for small business owners to set income goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals.Using your revenue figure to guide your marketing is like driving by looking in the rear view mirror the whole time. That number tells you where you've been. It doesn't tell you how to get where you want to go.There are a couple of key numbers and ratios to keep in front of you that will help you get to your sales 'destination'.Li
Dear (Customer Name):
I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.
Sincerely,
(Your Signature)
Drop-ins and gifts
A drop-in or gift provide extra chances to say thank you, create customer loyalty, increase future sales, and maximize your return on the investment of finding your customers. As an example let's say you're selling pet supplies. For a few pennies each you can have refrigerator magnets printed like business cards that include your company name, email, eBay store, or website address. They can be as simple or complex as you can afford but only need to include something like:
Acme Pet Supplies (Your company name)
For All Your Pet's Needs (A marketing line is a good idea)
Your Website Address (Either a link to your website or auctions)
Other inexpensive drop-ins and gifts could be something as simple as a business card, a sales sheet listing all the product types you carry, a gift certificate (to be used on your e-commerce website) for a future purchase, or an offer for your free newsletter. If you're selling kitchen products you could include your favorite recipe, or if you’re selling poker supplies - a print out of the best starting hands might be nice.
Closing the Sales Cycle
Do you remember my comment earlier when I mentioned "near the end of a good transaction"? If you consider sending the product (with a thank you note, drop-in or gift) the end of the sales process you are missing another great opportunity to increase sales and improve you customer relations. Don’t consider the sales process completed u
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