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    The Real Funcion of Advertising
    Professor of advertising at Harvard University, Neil H. Borden, said, “In our economy, advertising is the chief means by which businesses communicate with the customers about their products or services to bring about an exchange.”The key word that leads to effective advertising is….communicate.If advertising’s function is to communicate, let’s exami
    g the British Isles.

    Web radio makes it possible for me to listen not only to BBC 4, but to news and entertainment from anywhere in the world. It allows me to enjoy continuous streams of the narrowest genres of music imaginable, a form of on-demand, personalized programming that does not depend for its existence on an appeal to the broad masses.

    As the technology for both Internet broadcasting and playing streaming audio rapidly improves, I think we'll see more and m

    Landing Clients – It’s All in the Bait
    A couple months ago, I told my husband I was going to revamp my business by defining a niche and a target market. My niche is writing. My target market – well, at the time, it was anyone or anything that needed writing or editing services. “Don’t you think you’ll be limiting yourself by concentrating JUST on writing?” he asked me with obvious concern. “No, not at
    The 1920s through 1940s are remembered as the Golden Age of Radio. Before television, before the Internet, before DVDs and video games, families gathered around a big box in the living room to listen to gripping dramas, spine-chilling mysteries, uproarious comedies and stirring live musical performances. The box offered no pictures to its audience; it was all theatre of the mind--but what theatre it was!

    With all of the entertainment choices available today--so much of it visual--a person could be forgiven for assuming that radio will never again be much more than a source of background music for our cubicles and traffic reports when we're driving in our cars.

    I have a contrarian view. I think we're on the verge of a new Golden Age of Radio, or "audio-tainment" if you will. The main driver behind this development is web radio broadcasting.

    Tonight, for instance, I was on the British Broadcasting Corporation's Web site. Not only does the BBC have a wealth of great audio programs available for free download, it also offers live streams of its various channels.

    Now, I was already familiar with the BBC's world news broadcasts, first, from tuning them in years ago on a shortwave radio, then second, from hearing the programs as carried on National Public Radio here in America. But I have always wanted to hear what the BBC's "native" programming sounded like. Now, thanks to the Beeb's Internet radio streams, I can satisfy that curiosity.

    This evening I chose to listen to BBC 4, the channel devoted to "intelligent talk," in the words of the Web site. Indeed, BBC 4 provides non-stop intellectual stimulation, from interviews on religion and ethics to readings from recent books to programs on current scientific controversies. BBC 4 is also, by the way, the home of the famous "Shipping Forecast," a strangely addictive report of weather and sea conditions for the waters surrounding the British Isles.

    Web radio makes it possible for me to listen not only to BBC 4, but to news and entertainment from anywhere in the world. It allows me to enjoy continuous streams of the narrowest genres of music imaginable, a form of on-demand, personalized programming that does not depend for its existence on an appeal to the broad masses.

    As the technology for both Internet broadcasting and playing streaming audio rapidly improves, I think we'll see more and mo

    How a Business Coach Can Assist You With Business Development
    A business coach will help you with the skills that you need to manage and lead a successful small or medium sized business. They will assist you in setting your business development goals and make sure you become more responsible for what is your most important work, Business Development Work.As managers and business owners we are thrust into our position
    visual--a person could be forgiven for assuming that radio will never again be much more than a source of background music for our cubicles and traffic reports when we're driving in our cars.

    I have a contrarian view. I think we're on the verge of a new Golden Age of Radio, or "audio-tainment" if you will. The main driver behind this development is web radio broadcasting.

    Tonight, for instance, I was on the British Broadcasting Corporation's Web site. Not only does the BBC have a wealth of great audio programs available for free download, it also offers live streams of its various channels.

    Now, I was already familiar with the BBC's world news broadcasts, first, from tuning them in years ago on a shortwave radio, then second, from hearing the programs as carried on National Public Radio here in America. But I have always wanted to hear what the BBC's "native" programming sounded like. Now, thanks to the Beeb's Internet radio streams, I can satisfy that curiosity.

    This evening I chose to listen to BBC 4, the channel devoted to "intelligent talk," in the words of the Web site. Indeed, BBC 4 provides non-stop intellectual stimulation, from interviews on religion and ethics to readings from recent books to programs on current scientific controversies. BBC 4 is also, by the way, the home of the famous "Shipping Forecast," a strangely addictive report of weather and sea conditions for the waters surrounding the British Isles.

    Web radio makes it possible for me to listen not only to BBC 4, but to news and entertainment from anywhere in the world. It allows me to enjoy continuous streams of the narrowest genres of music imaginable, a form of on-demand, personalized programming that does not depend for its existence on an appeal to the broad masses.

    As the technology for both Internet broadcasting and playing streaming audio rapidly improves, I think we'll see more and m

    10 Tips for Selling Information Legally
    Do you sell (or market) information? You probably do, or at least could do. Anyone from a lawyer, accountant, web developer, trainer or marketing consultant can sell information.Some people sell this information face to face (or even give it away), some sell it in books, some via CDs and many more on-line and an increasing amount of people sell informatio
    the BBC have a wealth of great audio programs available for free download, it also offers live streams of its various channels.

    Now, I was already familiar with the BBC's world news broadcasts, first, from tuning them in years ago on a shortwave radio, then second, from hearing the programs as carried on National Public Radio here in America. But I have always wanted to hear what the BBC's "native" programming sounded like. Now, thanks to the Beeb's Internet radio streams, I can satisfy that curiosity.

    This evening I chose to listen to BBC 4, the channel devoted to "intelligent talk," in the words of the Web site. Indeed, BBC 4 provides non-stop intellectual stimulation, from interviews on religion and ethics to readings from recent books to programs on current scientific controversies. BBC 4 is also, by the way, the home of the famous "Shipping Forecast," a strangely addictive report of weather and sea conditions for the waters surrounding the British Isles.

    Web radio makes it possible for me to listen not only to BBC 4, but to news and entertainment from anywhere in the world. It allows me to enjoy continuous streams of the narrowest genres of music imaginable, a form of on-demand, personalized programming that does not depend for its existence on an appeal to the broad masses.

    As the technology for both Internet broadcasting and playing streaming audio rapidly improves, I think we'll see more and m

    Why You Should Consider A Lawn Care Business
    Lawn care business is one of the most unique business ventures where there is seldom a shortage of demand. New customers are being created on a regular basis as more new houses are being built each year. With each house having its own lawn, someone will need to maintain them. Not all house owners have time to maintain their own lawn which in turn lead to a higher
    , I can satisfy that curiosity.

    This evening I chose to listen to BBC 4, the channel devoted to "intelligent talk," in the words of the Web site. Indeed, BBC 4 provides non-stop intellectual stimulation, from interviews on religion and ethics to readings from recent books to programs on current scientific controversies. BBC 4 is also, by the way, the home of the famous "Shipping Forecast," a strangely addictive report of weather and sea conditions for the waters surrounding the British Isles.

    Web radio makes it possible for me to listen not only to BBC 4, but to news and entertainment from anywhere in the world. It allows me to enjoy continuous streams of the narrowest genres of music imaginable, a form of on-demand, personalized programming that does not depend for its existence on an appeal to the broad masses.

    As the technology for both Internet broadcasting and playing streaming audio rapidly improves, I think we'll see more and m

    Profiles of the Powerful: Advertising Exec Steve Grasse
    After ten minutes with Ed Tettemer in the offices of the agency he founded with partner, Steve Red, you begin to understand the agency's passion for excellence. After an hour with Ed, you begin to understand the intensity of his personal passion. You begin to understand it but I have a feeling that, even after days and days of exposure to him, you probably wouldn
    g the British Isles.

    Web radio makes it possible for me to listen not only to BBC 4, but to news and entertainment from anywhere in the world. It allows me to enjoy continuous streams of the narrowest genres of music imaginable, a form of on-demand, personalized programming that does not depend for its existence on an appeal to the broad masses.

    As the technology for both Internet broadcasting and playing streaming audio rapidly improves, I think we'll see more and more people going to their computers to take advantage of the rich offerings of Web radio. But also, market-driven engineers are going to figure out how to stream those offerings to people who are not tethered to a PC or laptop. That's when Web radio will really take off. Even now, you can buy a device that will broadcast Internet radio streams from your computer to your home stereo system two rooms away.

    The Golden Age of Radio may be dead, but, "Long live the New Golden Age of Web Radio."

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