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Suggest You - Ezine Advertising - Essential Tactics (Part 2 of 3 Series)
What does your brand say to your customers? What, you don't have a brand because you're a solopreneur; a one-woman shop? Ah, but you do. If you have business, you have a brand, whether you realize it or not.Think of some of the world-wide brands we experience every day – Target, Dell, and BMW. Just mentioning these names conjures up a feeling, doesn't it? For example, when you thought of Target you may have felt a bit light and happy because of their upbeat commercials. When you thought of Dell you might have thought "They're a friendly computer company. I could see m
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsem
Soda vending machines come in all shapes and sizes but the most common style are the stand-alone full sized machines.Soda vending machines have lots of capacity. Even my old one that I paid too much for had a capacity of over 500 cans with 7 total selections. That's a lot of soda which also means that it could be possible that you don't have to visit a location too often if you are looking to vending as a part-time business.The large capacity of these machines coupled with reasonable product costs and retail price can produce a decent business with healthy margins. I w
In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.
In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your business relationship. You now have the power.
You can email, but a call is more powerful. Directories (such as DirectoryOfEzines.com) will often give you contact information for the owners. There are certain questions you want to ask that will help you determine if this ezine is worth your time.
Q: "How many mailings are sent out each week?” If they send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out. Generally (not always), ezines that get a lot of mailing have lower quality. The content is not good. It’s extremely important that the content is good. Otherwise, the subscribers are probably just people that are just looking for their own ad.
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorseme
With the growing economy the Material Handling industry is also expecting a boom. As an industry, Material Handling involves various stages like planning, organizing, application, etc. It revolves around the acts of loading, unloading and moving goods within a factory using mechanical devices that are called Material Handling Equipments.Material handling equipment means equipment, including its supporting structures, auxiliary equipment and rigging devices, used to transport, lift, move or position persons, materials, goods or things. It also includes mobile equipment used to
Q: "How many mailings are sent out each week?” If they send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out. Generally (not always), ezines that get a lot of mailing have lower quality. The content is not good. It’s extremely important that the content is good. Otherwise, the subscribers are probably just people that are just looking for their own ad.
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsem
When you interview someone for a job you already know their qualifications and work experience from reading their resume. These might need some clarification and expansion, but you have the basic facts.What you don’t have is a real understanding of the personality of the applicant. Would it be beneficial to you, the employer to be able to see and understand not only the negatives but also the positives in your job applicants without depending upon answers to questions? It can be done, easily, quickly and with simple training.A
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsem
A newsletter is a powerful weapon in your marketing arsenal. Do you have a personal newsletter you send to past, present, and future customers at this time? Probably not. Most salespeople do not use newsletters. This is a serious mistake.A simple newsletter is a very powerful tool to keep you in front of your past customers and build trust and credibility with your present and future customers. In one year's time a newsletter can double your business and income by itself. They are that powerful!You do not have to be a great writer to produce an interesting newsle
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsem
Are you the owner of a locally owned and operated business? If you are, are you familiar with search engine marketing? If you are not, you may want to see what you are missing. Unfortunately, many locally owned and operated business owners do not realize the gold mine that is search engine marketing. If you are interested in running a successful and profitable business, you will want to use search engine marketing as a form of local advertising.Search engine marketing is an online marketing technique that can be used to help locally owned and operated business owners, just
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
"What is the single most important part of your solo ad?”
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