Suggest You - Why Businesses Aren't Blogging

Sometimes I wonder whether I do get carried along with the whole web 2.0 crowd and should stop to see why business blogging hasn’t yet taken off on a larger scale. After all, not everybody thinks there is going to be an imminent revolution in how businesses communicate.

Last week’s Blogging4Business conference was an opportunity for those in marketing and PR to listen to blogging’s proponents and decide whether to be afraid or rejoice.

The BBC sent a reporter along so, with their government mandate for objective reporting, I was interested to see what impression was being broadcast to the wider world. The BBC’s reporter attended a session hosted by Microsoft’s Darren Strange, one of their leading bloggers, who gave a typically browbeating speech:

"He delivered an impassioned plea for firms to allow staff free reign to write their own blogs.

"I know it sounds scary that you have hundreds of people writing what they like about the firm, and you having no control over it," Mr Strange said.

"Yes, things will go wrong, people will say things that perhaps they shouldn't but the benefits outweigh the downsides."

The room of PR executives meanwhile had been stunned into silence. "

It’s a common theme in the blogosphere that the traditional PR and marketing mindsets are struggling to come to terms with the new attitudes to communication. It would appear that this view is also shared with the wider world and still a reason why business blogging isn’t being pushed along the traditional lines.

People often fear what they don’t understand or think they can control. Mainstream exposure of blogging is always beneficial for the movement’s growth, even if it’s just to highlight the gaping void between the traditional mindset and new breed of online proponents.

In my search for people prepared to stand up and challenge the beliefs of the business blogging movement I came across a white paper by the Lewis Global PR agency. The report is well researched and objective, and does give a clear insight into some of the barriers holding the movement back.

Here are some of its key points:

1. In a survey of 300 companies from 10 countries only 5% had a blog. A stark contrast to the popular and oft quoted Jupiter research report that heralded 35% of companies would be blogging by the end of 2006. The fact is that business blogging hasn’t yet taken off and is still mainly the preserve of individual professionals, marketing and new media agencies.

2. There is uncertainty about the benefits and best practices. More mainstream awareness is needed of case studies and businesses who have gained from blogging. Sql Server Interview Questions - Store Procedures
A Store Procedure is a Sql Query that is stores in database in Sql Server. One thing is that there is no need to query to be write on front end code. Using store procedure improves performance now the question arise how its improve performance. Lets suppose we have to put some select query (select * from dotnetquestion where id1000 and id5000)Here dotnetquestion is table and 1000 user are using this query at the same time. So lot of network traffic is there and network congestion occurs. Some of connection are disconnected due to network traffic and again reset and network traffic sent twice. So query really slow down the process.So to get release from network traffic sends some little information on network. So all this things done when informatirtunity for those in marketing and PR to listen to blogging’s proponents and decide whether to be afraid or rejoice.

The BBC sent a reporter along so, with their government mandate for objective reporting, I was interested to see what impression was being broadcast to the wider world. The BBC’s reporter attended a session hosted by Microsoft’s Darren Strange, one of their leading bloggers, who gave a typically browbeating speech:

"He delivered an impassioned plea for firms to allow staff free reign to write their own blogs.

"I know it sounds scary that you have hundreds of people writing what they like about the firm, and you having no control over it," Mr Strange said.

"Yes, things will go wrong, people will say things that perhaps they shouldn't but the benefits outweigh the downsides."

The room of PR executives meanwhile had been stunned into silence. "

It’s a common theme in the blogosphere that the traditional PR and marketing mindsets are struggling to come to terms with the new attitudes to communication. It would appear that this view is also shared with the wider world and still a reason why business blogging isn’t being pushed along the traditional lines.

People often fear what they don’t understand or think they can control. Mainstream exposure of blogging is always beneficial for the movement’s growth, even if it’s just to highlight the gaping void between the traditional mindset and new breed of online proponents.

In my search for people prepared to stand up and challenge the beliefs of the business blogging movement I came across a white paper by the Lewis Global PR agency. The report is well researched and objective, and does give a clear insight into some of the barriers holding the movement back.

Here are some of its key points:

1. In a survey of 300 companies from 10 countries only 5% had a blog. A stark contrast to the popular and oft quoted Jupiter research report that heralded 35% of companies would be blogging by the end of 2006. The fact is that business blogging hasn’t yet taken off and is still mainly the preserve of individual professionals, marketing and new media agencies.

2. There is uncertainty about the benefits and best practices. More mainstream awareness is needed of case studies and businesses who have gained from blogging. Which Customers Are Worth Your Time?
How’s business?Overflowing with customers?Thought not.Then why are you ranking your prospects to determine which ones to go after and pushing away smaller customers you think aren’t worth it? That’s as silly as only playing the lottery when the jackpot is up to $350 million; as if the $50 million jackpot isn’t worth your time.We’ve all heard stories about the salesperson that prejudged a customer and turned them away, only to have that person turn into one of the biggest customers of all time. You know the story, but why haven’t you learned from it?You know that each customer has the potential to boost sales and build business, but you still aren’t taking it to heart. You give the small customers insulting prices, horrible eds of people writing what they like about the firm, and you having no control over it," Mr Strange said.

"Yes, things will go wrong, people will say things that perhaps they shouldn't but the benefits outweigh the downsides."

The room of PR executives meanwhile had been stunned into silence. "

It’s a common theme in the blogosphere that the traditional PR and marketing mindsets are struggling to come to terms with the new attitudes to communication. It would appear that this view is also shared with the wider world and still a reason why business blogging isn’t being pushed along the traditional lines.

People often fear what they don’t understand or think they can control. Mainstream exposure of blogging is always beneficial for the movement’s growth, even if it’s just to highlight the gaping void between the traditional mindset and new breed of online proponents.

In my search for people prepared to stand up and challenge the beliefs of the business blogging movement I came across a white paper by the Lewis Global PR agency. The report is well researched and objective, and does give a clear insight into some of the barriers holding the movement back.

Here are some of its key points:

1. In a survey of 300 companies from 10 countries only 5% had a blog. A stark contrast to the popular and oft quoted Jupiter research report that heralded 35% of companies would be blogging by the end of 2006. The fact is that business blogging hasn’t yet taken off and is still mainly the preserve of individual professionals, marketing and new media agencies.

2. There is uncertainty about the benefits and best practices. More mainstream awareness is needed of case studies and businesses who have gained from blogging. Motivating Your Employees Toward Success
It can be easily deduced that employee encouragement translates into strong health and profits for your organization. This is true whether your business is a profit orientated organization or an organization where the profits are to speak excellent community service and support.The relevant question for management is how to sustain a high level of employee motivation over the long term. The answer is not simple. It requires that managers not only understand the concept of motivation but also how to practice it in the workplace. Motivation is described as a set of processes or factors that drive and energize an employee towards goals. Goals can be voluntary choices that influence productivity, career direction and job satisfaction.Developing a pushed along the traditional lines.

People often fear what they don’t understand or think they can control. Mainstream exposure of blogging is always beneficial for the movement’s growth, even if it’s just to highlight the gaping void between the traditional mindset and new breed of online proponents.

In my search for people prepared to stand up and challenge the beliefs of the business blogging movement I came across a white paper by the Lewis Global PR agency. The report is well researched and objective, and does give a clear insight into some of the barriers holding the movement back.

Here are some of its key points:

1. In a survey of 300 companies from 10 countries only 5% had a blog. A stark contrast to the popular and oft quoted Jupiter research report that heralded 35% of companies would be blogging by the end of 2006. The fact is that business blogging hasn’t yet taken off and is still mainly the preserve of individual professionals, marketing and new media agencies.

2. There is uncertainty about the benefits and best practices. More mainstream awareness is needed of case studies and businesses who have gained from blogging. Blackjack Strategy
Blackjack, also commonly known as twenty-one, is undoubtedly one of the most popular casino card games in the world. Much of blackjack's popularity and reputation is due to the blend of chance with elements of skill, and the publicity that surrounds card counting. Card counting refers to the act of keeping track of all the cards, which have been played since the previous shuffle.When blackjack was introduced for the first time in the United States the enthusiasm with which it was received was extremely bleak. As such, gambling houses experimented by offering various bonus payouts to get the players to the tables. One such bonus was a 10-to-1 disbursement if the player's hand consisted of the ace of spades and a black Jack. This hand was labeled a "blackj movement back.

Here are some of its key points:

1. In a survey of 300 companies from 10 countries only 5% had a blog. A stark contrast to the popular and oft quoted Jupiter research report that heralded 35% of companies would be blogging by the end of 2006. The fact is that business blogging hasn’t yet taken off and is still mainly the preserve of individual professionals, marketing and new media agencies.

2. There is uncertainty about the benefits and best practices. More mainstream awareness is needed of case studies and businesses who have gained from blogging.

3. There is less enthusiasm to invest in new technology simply because it is the latest fad. Businesses are no longer going to spend money just trying to be cool. People are keeping their fingers in their pockets after getting them burnt in the last misfired internet explosion.

4. Blogging requires a significant investment of time, skill and knowledge. You can outsource the first two, but will still soak up an employee’s time providing the third.

5. It’s difficult to assess the value of blogging in terms of cost-benefit. We are still missing a recognised set of metrics for measuring engagement, although some would argue that a lot of marketing takes place without robust metrics anyway.

6. It’s difficult to pitch blogging to a CEO. Without quantifiable benefits like bringing in sales leads and reputation enhancement, but with the much publicised risks, it’s a difficult sell. Page 10 of the report does however provide a good summary of all the possible benefits for HR, marketing, sales etc.

7. Marketers and blogging gurus might read a lot of RSS feeds but that doesn’t mean business people do. Will your blog be able to gain their attention with all the emails, industry magazines and sales calls they receive in a day? (Research was however published by Edelman recently showing that blog readership contains a large proportion of influencers: people responsible for buying decisions who want to be up to date on the latest developments. RSS has also only been integrated into browsers for a few months).

8. Your blog has to be able to provide news and information of value to attract readers. If your business isn’t in a fast paced industry then you might struggle to provide enough content. (the Tinbasher is a blog by a sheet metal company. It’s one of the UK’s most popular blogs and has helped increase their sales.)

9. Blogs need to be transparent and fit in with the blogging culture, if this doesn’t fit in with your business’ culture than your blog might struggle. Corporate speak doesn’t work online.

10. Your blog might attract negative comments and feedback if you’re in a controversial industry or attract criticism. Animal testing firms should probably think twice.

Lewis Global PR’s report highlights many of the same issues business bloggers are facing: lack of awareness, lack of wel

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