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Suggest You - Interview with Robert Scoble
Affiliate Of The Month has been taking the Internet marketing world by the scruff of it’s neck – it’s a first-of-a-kind affiliate marketing training site that allows you to be paid every month in the exclusive affiliate contest it holds. The beauty of the training is that it does not matter even if you starting from ground zero!Before we get started on this review, I would like to ask: do you know who is Ewen Chia? If you do not, then you'd want to know that Ewen Chia is the super affiliate who has pulled in millions of dollars in affiliate sales over the past few years promoting other people’s products. In his salesletters, he claims he makes tons of cash without a product or a website, and guess what..it is true.Being a super affiliate often means possessing an opt-in list where you can send offers and create money on demand. In the Affiliate Of The Month download area, you’ll find video modules and documents that'll show you exactly how t
And so then you got hired by Microsoft. What was their attitude towards your blogging?
Well, I kind of assumed that they had hired me partl
As an entrepreneur, I'm always intrigued by small businesses, home-based or not, that exceed the expectations of their customers in a big way.Let me tell you about one of them.Recently I spent some time with my daughter in her college town of Tuscaloosa, Alabama. We were spending the day getting her apartment ready for her return to school in the fall. When it was time for lunch, she wanted to take me to a restaurant in the small town of Northport, just to the north of Tuscaloosa.Northport is one of those typical southern small towns whose downtown area has been converted into a delightfully quaint shopping area. Central to it is a restaurant called City Cafe.What an experience.We arrived at the location at 11:30 a.m. Typically I like going to restaurants for lunch at that time so that one can "beat the rush." I commented on this to my daughter before we arrived; she just laughed.When we walked in, I understood why. I faced a room wit
Anyway, he isn’t. Yes, he’s laid-back and he did use the expression ‘real good’. We only had a short conversation, but I can imagine him being a big hugger. I like that sometimes, though. Anyway, I was disarmed. He seems to be a charming man. Actually, I’ve been really lucky so far, and only a couple of my Web 2.0 interviews have been with people who turned my flesh. Bottom line? You try to knock the scobleizer and you go through me first.
So what got you into blogging?
Back in 2000, I used to work as a conference organiser for a tech company and I was asking all the speakers what the sessions should be about. Quite a lot of them said ‘blogging’. At that point, I had no idea what that meant. *laughs* I went and Googled it, and there seemed to only be about 150-200 blogs out there.
So I had a look, and it was interesting but I didn’t think it was good enough to do a session on - which is so ironic, given that there are entire conferences on the subject now. However, I thought I’d have a go. I was really lucky, after about a week, I was linked by Dave Winer, and that suddenly brought about 3000 readers. From then on, the readership just grew.
And so then you got hired by Microsoft. What was their attitude towards your blogging?
Well, I kind of assumed that they had hired me partly
Now let's dive right in and list them out shall we?Mistake #1: Not thinking widely enough to explore all feasible options.First, a note about benefits - if you can provide a solution that provides more benefits than the current process, then not only do you benefit (hopefully in practical and emotional ways) but also the company profits, so do the shareholders and so does the economy. If more of these positive benefit decisions were being made daily by more and more people then we would all be better off!It is human nature to want to think about the problem quickly, get to an answer (instead of a list of good answers) as soon as possible and move on.This is the MAIN mistake that needs to be addressed before launching into the rest of the mistakes.For Example: If a decision is to be made regarding the company's business systems, close study would need to be given to ensure all feasible software providers were involved. Not only would you need
So what got you into blogging?
Back in 2000, I used to work as a conference organiser for a tech company and I was asking all the speakers what the sessions should be about. Quite a lot of them said ‘blogging’. At that point, I had no idea what that meant. *laughs* I went and Googled it, and there seemed to only be about 150-200 blogs out there.
So I had a look, and it was interesting but I didn’t think it was good enough to do a session on - which is so ironic, given that there are entire conferences on the subject now. However, I thought I’d have a go. I was really lucky, after about a week, I was linked by Dave Winer, and that suddenly brought about 3000 readers. From then on, the readership just grew.
And so then you got hired by Microsoft. What was their attitude towards your blogging?
Well, I kind of assumed that they had hired me partl
I’m introverted, pensive and love to make my living writing copy for businesses. So it may come as a surprise to you to learn that flashy, talkative, outgoing PR people are some of my favorite folks. The simple reason is that they make my work look great. It never ceases to amaze me how a good PR professional can deliver phenomenal value for their pay. And value in my field means getting stories published that showcase our clients’ products/services in a highly credible way.As an example, I collaborated with a go-getter PR woman at a high-tech company. She worked with a publication to secure a product review placement. Having written a case study featuring the same end user, I was tapped to write the review for them.Through her efforts, the piece was published in a trade magazine that tailored to her company’s target-market customers. Had her firm purchased the equivalent column inches in ad space, it would have cost much, much more. And it would have lacked the
So what got you into blogging?
Back in 2000, I used to work as a conference organiser for a tech company and I was asking all the speakers what the sessions should be about. Quite a lot of them said ‘blogging’. At that point, I had no idea what that meant. *laughs* I went and Googled it, and there seemed to only be about 150-200 blogs out there.
So I had a look, and it was interesting but I didn’t think it was good enough to do a session on - which is so ironic, given that there are entire conferences on the subject now. However, I thought I’d have a go. I was really lucky, after about a week, I was linked by Dave Winer, and that suddenly brought about 3000 readers. From then on, the readership just grew.
And so then you got hired by Microsoft. What was their attitude towards your blogging?
Well, I kind of assumed that they had hired me partl
Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.On Ryze and other major networks, connections are happening everywhere. It's like real life, but far more obvious because it's in print before your eyes. But what you may not have noticed, is that keywords are the very thing that drives your online business connections.Online networks such as Ryze have live links built into them for a reason. They're your opportunity to directly connect with people who can help you achieve your business goals. Such links enable you to "trace a path" from connection to connection. If you think about this long enough, it may occur to you that you can shorten that path to the best connections if you incorporate a linking strategy into your networking plan. How to go about this? <
So I had a look, and it was interesting but I didn’t think it was good enough to do a session on - which is so ironic, given that there are entire conferences on the subject now. However, I thought I’d have a go. I was really lucky, after about a week, I was linked by Dave Winer, and that suddenly brought about 3000 readers. From then on, the readership just grew.
And so then you got hired by Microsoft. What was their attitude towards your blogging?
Well, I kind of assumed that they had hired me partl
Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or all of these strategies for a quick shot in the arm. Offer a free report or article that's sent by email from your autoresponder. Give people a contact web form or autoresponder email address to send in their questions. Have a media kit, price list, pictures, catalog, FAQ, etc. that are all available by email from your autoresponder. Make a sample of your product available from your autoresponder. (i.e. If you're selling an eBook, have a chapter available for free.) Deliver a free informational eCourse by email through your autoresponder. Create an outline of your site for visitors in a hurry to have the information emailed to them by autor
And so then you got hired by Microsoft. What was their attitude towards your blogging?
Well, I kind of assumed that they had hired me partly for my blogging. So that gave me the impetus to carry on in the same style. Before I went there, I had criticised the company and advised Steve Ballmer to split it in two. I thought that gave me a go-ahead to carry on in the same way. And so that’s what I did.
What did MS gain from the blog?
It showed that they were listening. Which is so rare. They got a lot of PR out of it, and I suppose that was the main thing. But it also affected the way the rest of the company communicated with users. I used to get technical queries about certain products and I used to just forward them on to tech support. I didn’t know who the people were who were really responsible and neither did any of the users. Nowadays, though, all of the product groups have their own blogs with the product manager in charge, and they’re engaging with customers all the time.
And so for businesses in general, what do they have to gain?
Well, the PR effect is mostly because companies never listen and the blog format creates a vehicle for that. Any kind of listening is a major thing. At the same time, it goes both ways. A blog post can be a lot better than sending out a press release.
On the o
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