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  • Suggest You - Unique Selling Proposition - Know Yourself and Stand Out

    What's In It For Them?
    Without other people, you can’t make sales, you don’t have affiliates, you don’t have JVs, you don’t have collaboration. That means you painstakingly have to do everything yourself and you only ever have a very small percentage of the reach you could have.Earlier today I was re-reading Mike Filsaime’s Butterfly Marketing Manuscript. I’m not a fan of all of his work but he certainly was able to propel himself to the top of the guru heap in record time. His products continue to become bestsellers and that’s really no accident.This reading refre
    ny methods that are useful to help identify your uniqueness. Journaling, drawing, assessments, gathering feedback from friends and relatives, surveying clients, and focused questioning techniques can all be great starting points. Peter Drucker, in a 1999 article (reprinted in the January 2005 Harvard Business Review) titled "Managing Oneself", writes about a technique called feedback analysis that involves tracking key decisions and comparing them with results in order to identify strengths. There is no one right way; the more you engage in various self-discovery activities, the more insight you will glean.

    The process of discovery is not easy to do on your own. You will enrich and shorten the process if you work in partnership with a professional coach or mentor that you trust and respect. A coach can help you look from new perspectives, see into blind spots, and

    The Right Financial Advisor for You
    Financial Advisors come from varied backgrounds, wear different hats and offer vastly different services. So, that begs the question, “What makes an advisor from Merrill Lynch, or UBS, or MetLife, or another firm, big or small, different from any other?”That's a great question – one I get asked all the time. But, the question I often sense lurking well below the surface is one far more rarely asked, if ever. That question is, ... “Who is the right advisor for me and my family?”Slick slogans and fancy websites aside, one thing is sure. It's way h
    As a business coach I work with a wide variety of people. My clients come from diverse backgrounds, have a multitude of talents, operate in a broad range of business models, and talk about their successes very differently. It is from these distinctions that powerful strategies are born.

    The reasons that professionals choose to work with a business coach stem from an assorted array of issues that include: a lack of happiness at work, a frustration in trying to motivate others, and a struggle to attract new business. While individual and organizational challenges come in many shapes and sizes, the key to solving them often lies in the ability to identify and address uniqueness.

    THE BEAUTY OF UNIQUENESS

    When you understand yourself, it becomes much easier to find or create the circumstances to make yourself happy. When a leader in an organization has an in-depth understanding about the people on their team, it becomes easier to build on strengths. Armed with the knowledge of what makes you or your organization unique, you can develop a plan that leverages, and then communicates, how you are different. In business, a differentiated business plan will motivate and attract the right kind of employees and customers. Nobody wants to buy from, invest in, or work for an organization that does the same thing as the one across the street. When a business knows how it is distinct, it becomes easy to talk about their uniqueness with credibility and passion.

    WHAT THE GURUS HAVE TO SAY ABOUT KNOWING YOURSELF

    A clearly defined identity "enables smaller units within large organizations, or neighborhoods within large cities, to have their own vision while still being encompassed by the collective vision.". . .The Leadership Challenge

    Kouzes and Posner, authors of "The Leadership Challenge", state that people most admire those leaders with clear and strong beliefs. They add "You can't believe the messenger if you don't know what the messenger believes. People expect their leaders to speak out on matters of values and conscience." They challenge with the question "how can you speak out if you don't know what to speak about?" They advise that to speak effectively, it is important to find your own true voice.

    Joe Calloway in "Becoming a Category of One" tells us that "Your customers see you as a commodity, just as they see every other business out there. You will continue to be seen as a commodity, and be forced to compete on price, until you do something that transcends being a commodity in the customers' eyes. Only when you differentiate yourself in a clear and powerful way can you become a Category of One company. What do you really stand for, when it comes right down to it, what's really important?"

    Peter Montoya in "The Brand Called You" explains why this is not an easy task. "The trouble is differentiation goes against our natural human tendency to blend into the crowd, to emulate what others do because it's safe. For a Personal Brand that lets you dominate a market, you must go in the other direction, telling others why you're different from the crowd."

    OK, HOW?

    The challenge is not only to understand how you are different, but then to gain the courage to start doing more of the things that make you come alive. How do you uncover your unique leadership identity, find your own voice, pinpoint core values AND gain the courage to stand out?

    The truth is that the process involves time and soul searching. There are many methods that are useful to help identify your uniqueness. Journaling, drawing, assessments, gathering feedback from friends and relatives, surveying clients, and focused questioning techniques can all be great starting points. Peter Drucker, in a 1999 article (reprinted in the January 2005 Harvard Business Review) titled "Managing Oneself", writes about a technique called feedback analysis that involves tracking key decisions and comparing them with results in order to identify strengths. There is no one right way; the more you engage in various self-discovery activities, the more insight you will glean.

    The process of discovery is not easy to do on your own. You will enrich and shorten the process if you work in partnership with a professional coach or mentor that you trust and respect. A coach can help you look from new perspectives, see into blind spots, and

    Where Can You Find Products At Wholesale Pricess?
    If you are looking for Wholesale Products or Suppliers this is the place to start.Find how to find the best suppliers for your type of business.What type of Wholesale Products are you looking for? This will depend on the type of business you want and the sales and distribution channels you look for. Are you looking to sell electronics? How about name brand electronics? Will these electronics be new or refurbished? Will you sell to retailers or end users? The type of products you look for will depend on the type of business that's right for yo
    n-depth understanding about the people on their team, it becomes easier to build on strengths. Armed with the knowledge of what makes you or your organization unique, you can develop a plan that leverages, and then communicates, how you are different. In business, a differentiated business plan will motivate and attract the right kind of employees and customers. Nobody wants to buy from, invest in, or work for an organization that does the same thing as the one across the street. When a business knows how it is distinct, it becomes easy to talk about their uniqueness with credibility and passion.

    WHAT THE GURUS HAVE TO SAY ABOUT KNOWING YOURSELF

    A clearly defined identity "enables smaller units within large organizations, or neighborhoods within large cities, to have their own vision while still being encompassed by the collective vision.". . .The Leadership Challenge

    Kouzes and Posner, authors of "The Leadership Challenge", state that people most admire those leaders with clear and strong beliefs. They add "You can't believe the messenger if you don't know what the messenger believes. People expect their leaders to speak out on matters of values and conscience." They challenge with the question "how can you speak out if you don't know what to speak about?" They advise that to speak effectively, it is important to find your own true voice.

    Joe Calloway in "Becoming a Category of One" tells us that "Your customers see you as a commodity, just as they see every other business out there. You will continue to be seen as a commodity, and be forced to compete on price, until you do something that transcends being a commodity in the customers' eyes. Only when you differentiate yourself in a clear and powerful way can you become a Category of One company. What do you really stand for, when it comes right down to it, what's really important?"

    Peter Montoya in "The Brand Called You" explains why this is not an easy task. "The trouble is differentiation goes against our natural human tendency to blend into the crowd, to emulate what others do because it's safe. For a Personal Brand that lets you dominate a market, you must go in the other direction, telling others why you're different from the crowd."

    OK, HOW?

    The challenge is not only to understand how you are different, but then to gain the courage to start doing more of the things that make you come alive. How do you uncover your unique leadership identity, find your own voice, pinpoint core values AND gain the courage to stand out?

    The truth is that the process involves time and soul searching. There are many methods that are useful to help identify your uniqueness. Journaling, drawing, assessments, gathering feedback from friends and relatives, surveying clients, and focused questioning techniques can all be great starting points. Peter Drucker, in a 1999 article (reprinted in the January 2005 Harvard Business Review) titled "Managing Oneself", writes about a technique called feedback analysis that involves tracking key decisions and comparing them with results in order to identify strengths. There is no one right way; the more you engage in various self-discovery activities, the more insight you will glean.

    The process of discovery is not easy to do on your own. You will enrich and shorten the process if you work in partnership with a professional coach or mentor that you trust and respect. A coach can help you look from new perspectives, see into blind spots, and

    Quick Tips - Foot Out of Mouth Apologies
    Who would have thought a year ago that Don Imus, Mel Gibson, and Michael Richards would find themselves drowning in a negative sea of publicity over something they said. Worse yet, many said their initial apology wasn’t genuine.I hope you never put your foot in your mouth and offend someone or a group. But if you do, here are some tips for damage control. These suggestions are for verbal mistakes. A slightly different series of rules apply for written gaffes.Admit and own up to your mistake. If you said something that you know i
    ip Challenge

    Kouzes and Posner, authors of "The Leadership Challenge", state that people most admire those leaders with clear and strong beliefs. They add "You can't believe the messenger if you don't know what the messenger believes. People expect their leaders to speak out on matters of values and conscience." They challenge with the question "how can you speak out if you don't know what to speak about?" They advise that to speak effectively, it is important to find your own true voice.

    Joe Calloway in "Becoming a Category of One" tells us that "Your customers see you as a commodity, just as they see every other business out there. You will continue to be seen as a commodity, and be forced to compete on price, until you do something that transcends being a commodity in the customers' eyes. Only when you differentiate yourself in a clear and powerful way can you become a Category of One company. What do you really stand for, when it comes right down to it, what's really important?"

    Peter Montoya in "The Brand Called You" explains why this is not an easy task. "The trouble is differentiation goes against our natural human tendency to blend into the crowd, to emulate what others do because it's safe. For a Personal Brand that lets you dominate a market, you must go in the other direction, telling others why you're different from the crowd."

    OK, HOW?

    The challenge is not only to understand how you are different, but then to gain the courage to start doing more of the things that make you come alive. How do you uncover your unique leadership identity, find your own voice, pinpoint core values AND gain the courage to stand out?

    The truth is that the process involves time and soul searching. There are many methods that are useful to help identify your uniqueness. Journaling, drawing, assessments, gathering feedback from friends and relatives, surveying clients, and focused questioning techniques can all be great starting points. Peter Drucker, in a 1999 article (reprinted in the January 2005 Harvard Business Review) titled "Managing Oneself", writes about a technique called feedback analysis that involves tracking key decisions and comparing them with results in order to identify strengths. There is no one right way; the more you engage in various self-discovery activities, the more insight you will glean.

    The process of discovery is not easy to do on your own. You will enrich and shorten the process if you work in partnership with a professional coach or mentor that you trust and respect. A coach can help you look from new perspectives, see into blind spots, and

    Quickbooks Premier: A Notch Above the Rest
    For those who have tried and enjoyed Quickbooks Basic but find they need more advanced features to keep track of and to grow their business, there is Quickbooks Premier, which is designed to organize more complex transactions and records, and to individualize features to fit different types of businesses. Like Basic Quickbooks, you can pay and keep track of payments, write checks, keep track of customers, sales, inventory, write checks and take credit card information on Quickbooks Premier. There are, however, added features to Quickbooks Premier that do not
    n you become a Category of One company. What do you really stand for, when it comes right down to it, what's really important?"

    Peter Montoya in "The Brand Called You" explains why this is not an easy task. "The trouble is differentiation goes against our natural human tendency to blend into the crowd, to emulate what others do because it's safe. For a Personal Brand that lets you dominate a market, you must go in the other direction, telling others why you're different from the crowd."

    OK, HOW?

    The challenge is not only to understand how you are different, but then to gain the courage to start doing more of the things that make you come alive. How do you uncover your unique leadership identity, find your own voice, pinpoint core values AND gain the courage to stand out?

    The truth is that the process involves time and soul searching. There are many methods that are useful to help identify your uniqueness. Journaling, drawing, assessments, gathering feedback from friends and relatives, surveying clients, and focused questioning techniques can all be great starting points. Peter Drucker, in a 1999 article (reprinted in the January 2005 Harvard Business Review) titled "Managing Oneself", writes about a technique called feedback analysis that involves tracking key decisions and comparing them with results in order to identify strengths. There is no one right way; the more you engage in various self-discovery activities, the more insight you will glean.

    The process of discovery is not easy to do on your own. You will enrich and shorten the process if you work in partnership with a professional coach or mentor that you trust and respect. A coach can help you look from new perspectives, see into blind spots, and

    Event Sponsorship - Should We or Shouldn't We?
    Here is a funny story. An event coming up next weekend that will benefit a local charity. This event, like other special events, is a revenue stream for nonprofit organizations and requires corporate sponsorships. A big car dealer was contacted and asked for his consideration. After a call or two and a package sent, his reply was, "I just can't get excited about your cause." Can you imagine? His reason for not sponsoring was about his lack of enthusiasm for the cause. Yet, if he had a giving plan in place that aligned with the company values and market, he wo
    ny methods that are useful to help identify your uniqueness. Journaling, drawing, assessments, gathering feedback from friends and relatives, surveying clients, and focused questioning techniques can all be great starting points. Peter Drucker, in a 1999 article (reprinted in the January 2005 Harvard Business Review) titled "Managing Oneself", writes about a technique called feedback analysis that involves tracking key decisions and comparing them with results in order to identify strengths. There is no one right way; the more you engage in various self-discovery activities, the more insight you will glean.

    The process of discovery is not easy to do on your own. You will enrich and shorten the process if you work in partnership with a professional coach or mentor that you trust and respect. A coach can help you look from new perspectives, see into blind spots, and create a safe environment to practice your new voice.

    I wish you a year of discovery and breakthrough success.

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