nding right in the traffic pattern where they can be swept away. Sometimes your best bet is to arrange your tables about halfway into the booth. This allows people the opportunity to step out of traffic to talk to you without feeling like they are walking into the lionYour first step is to plan your booth well. Think about your goals for the show, and plan accordingly. If your goal is to book parties or recruit and you anticipate needing a moment or two to talk to people one on one, then make sure those prospective hostesses or representatives can enter your booth and get information from you. If you are selling product and need to control inventory, then block off part of your booth for your use only.

This is a tricky issue. Some people swear by making their booths accessible and inviting people in, so they put their tables at the back or along the side edges. However, the general public can sometimes be stand-offish. They may avoid your booth because they do not want to get sucked in. (Afraid of a sales pitch and all that.) Others will put their tables across the front of their booth in order to put all their products or literature right where people can reach them. But this puts your set up between you and your potential clients making you unapproachable. And if the show is very busy, your clients will end up standing right in the traffic pattern where they can be swept away. Sometimes your best bet is to arrange your tables about halfway into the booth. This allows people the opportunity to step out of traffic to talk to you without feeling like they are walking into the lion

esentatives can enter your booth and get information from you. If you are selling product and need to control inventory, then block off part of your booth for your use only.

This is a tricky issue. Some people swear by making their booths accessible and inviting people in, so they put their tables at the back or along the side edges. However, the general public can sometimes be stand-offish. They may avoid your booth because they do not want to get sucked in. (Afraid of a sales pitch and all that.) Others will put their tables across the front of their booth in order to put all their products or literature right where people can reach them. But this puts your set up between you and your potential clients making you unapproachable. And if the show is very busy, your clients will end up standing right in the traffic pattern where they can be swept away. Sometimes your best bet is to arrange your tables about halfway into the booth. This allows people the opportunity to step out of traffic to talk to you without feeling like they are walking into the lion

people in, so they put their tables at the back or along the side edges. However, the general public can sometimes be stand-offish. They may avoid your booth because they do not want to get sucked in. (Afraid of a sales pitch and all that.) Others will put their tables across the front of their booth in order to put all their products or literature right where people can reach them. But this puts your set up between you and your potential clients making you unapproachable. And if the show is very busy, your clients will end up standing right in the traffic pattern where they can be swept away. Sometimes your best bet is to arrange your tables about halfway into the booth. This allows people the opportunity to step out of traffic to talk to you without feeling like they are walking into the liones across the front of their booth in order to put all their products or literature right where people can reach them. But this puts your set up between you and your potential clients making you unapproachable. And if the show is very busy, your clients will end up standing right in the traffic pattern where they can be swept away. Sometimes your best bet is to arrange your tables about halfway into the booth. This allows people the opportunity to step out of traffic to talk to you without feeling like they are walking into the lionnding right in the traffic pattern where they can be swept away. Sometimes your best bet is to arrange your tables about halfway into the booth. This allows people the opportunity to step out of traffic to talk to you without feeling like they are walking into the lion’s den. It also makes it easier to actually carry on a conversation with all the distraction around you (think “eye of the storm”).

In many ways, your booth will be a reflection of your personality. Choose a set up you are comfortable with. The more comfortable you are, the more approachable you will be no matter what the circumstances.

And do not forget to use the visual space above the tables. If people are standing in front of your booth, perhaps at a table, can people passing behind them see what your booth is about? If the show is indoors, do you have a banner at the back top section of the booth with your company information on it? At an outdoor show, you will want a canopy of some type for shade. Use the front of the canopy for a sign or visual display. (Do not rely on the show to provide you with a sign. The signs they refer to are usually just a 3 foot by 6 inch card that has your company name on it just to mark your booth.) Make sure people can find you and know who you are. Try to strike a balance between visually stimulating and dist