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    Advertising Brochure Designs
    So often, new business people will print custom designed threefold advertising brochures to give to new customers. I have seen new business owners spend two or $3000 doing this and defend only using half of them because they had changed their business or their prices.It seems like an incredible waste of money and it may be smart to not print custom designed free folds glossy advertising brochures when you first start your business.Having been in the franchising business for nearly 2 decades and launched our franchisees in hundreds of cities it became quickly apparent to me that even with our business model a basic virtual cookie-cutter there were regional variations in t
    spots in the day. Here’s one that you can use today.

    Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

    An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

    Lucrative Blog SEO Tip #4: Get Linked

    Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

    If you s

    Are Your Policies Hurting Your Business?
    A customer’s purchase is overcharged by $10.00. The store policy is clear… “No cash refunds” so the sales associate refuses to issue the refund even though the mistake was hers. The customer was told he would have to accept a store credit or wait for a cheque to be issued by head office.A customer wants to exchange a sale item she bought three hours earlier but the store policy states, “All sales are final.” The employee adamantly refuses to exchange the item for the customer.What is the likelihood that these customers will buy from those stores again? I think it would be safe to say they won’t.We all know that policies are instituted for a reason – to protect the
    Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.

    Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.

    They also have the inherent potential to be well-linked.

    If you haven’t already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good’s Top 55 list at MasterNewMedia.org.

    But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.

    These are my top five tips for lucrative blog search engine optimization.

    Lucrative Blog SEO Tip #1: Lucrative Keyword Choices

    You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.

    Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”.

    Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.

    You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.

    A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries.

    The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.

    It isn’t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.

    Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.

    As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.

    Lucrative Blog SEO Tip #2: Keyword Placement

    Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.

    You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.

    Lucrative Blog SEO Tip #3: Timely Posting

    Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here’s one that you can use today.

    Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

    An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

    Lucrative Blog SEO Tip #4: Get Linked

    Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

    If you s

    Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them)
    If you interviewed business owners of failed businesses, a majority will tell you that they didn’t understand or feel comfortable dealing with the “book work”. Your ability to understand and perform day to day accounting tasks in your small business is a critical success factor. Here are some tips to help you avoid the most common mistakes business owners make.Top 10 Record Keeping Mistakes Business Owners Make1. Not having a record keeping system set up (the shoebox approach)2. Procrastinating on invoicing customers3. Sticking checks in a drawer and forgetting to deposit them4. Not tracking carefully which customers have paid5. Not tracking in
    blog search engine optimization.

    Lucrative Blog SEO Tip #1: Lucrative Keyword Choices

    You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.

    Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”.

    Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.

    You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.

    A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries.

    The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.

    It isn’t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.

    Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.

    As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.

    Lucrative Blog SEO Tip #2: Keyword Placement

    Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.

    You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.

    Lucrative Blog SEO Tip #3: Timely Posting

    Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here’s one that you can use today.

    Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

    An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

    Lucrative Blog SEO Tip #4: Get Linked

    Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

    If you s

    Create A Trade Show Booth That Generates Buzz
    The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field’s worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want.“The incredible momentum around these new products and services shows that the digital lifestyle has truly gone mainstream this year,” Microsoft chairman Bill Gates said in his opening keynote address. “Now it’s time to bring together the devices
    to buyers.

    A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries.

    The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.

    It isn’t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.

    Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.

    As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.

    Lucrative Blog SEO Tip #2: Keyword Placement

    Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.

    You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.

    Lucrative Blog SEO Tip #3: Timely Posting

    Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here’s one that you can use today.

    Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

    An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

    Lucrative Blog SEO Tip #4: Get Linked

    Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

    If you s

    How To Match Customer Needs To Your Promotional Products
    If you are attending a conference or trade show as a representative of your business, you will likely want to ensure that your company name is the one that everyone remembers after the show is done and packed and everyone has gone home. You can do this by offering an incredible product, of course, but there will be much competition between incredible products at any good conference or trade show. How do you guarantee that your company name is the one that is associated with great business as well as a good product? One of the ways is with the careful placement of promotional products.The best way to take advantage of promotional products to the fullest extent is by making sur
    ng as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.

    Lucrative Blog SEO Tip #2: Keyword Placement

    Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.

    You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.

    Lucrative Blog SEO Tip #3: Timely Posting

    Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here’s one that you can use today.

    Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

    An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

    Lucrative Blog SEO Tip #4: Get Linked

    Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

    If you s

    Business Networking: Top 10 Characteristics All Master Networkers Must Have
    Networking is one of the most important skills you must learn in business. More money is made from your networks than any other marketing medium. To build your network you must learn key networking skills and become a Master Networker. Every Master Networker has ten key characteristics, if you do not have these ten key characteristics then you must adopt them immediately and live your life by them.1. Always Be Positive Even In A Bad SituationRegardless of how you feel, or the situation you are in you must always be positive. One of the sad things about this world is that nobody cares if you are down. Unfortunately it is a fact of life, so it is important that when you a
    spots in the day. Here’s one that you can use today.

    Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

    An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

    Lucrative Blog SEO Tip #4: Get Linked

    Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

    If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.

    Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic.

    Lucrative Blog SEO Tip #4: Frequent Updates

    The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.

    For example, my main site gets spidered several times daily by Google, and yet I can go a week without an update with no change in spider visits. This means my pages get indexed more often and my new pages show up faster.

    Think of what that could do for the launch of your next product.

    You’ll be happy to know that you don’t have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance, so that you can have posts show up daily even though you technically only blog once a month.

    Bottom line: A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.

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