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    might be "cool", consider you need to accomplish one of two tasks in order for that domain to create
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    Your best friend calls to tell you about a really cool domain name she thought of for a website.

    Your first question should be: so what?

    While that question may damper your friend's enthusiasm and potentially hurt your friendship, you would not be a friend if you didn't ask that question. Cool ideas need substance and a cool domain name all by itself doesn't mean much. While a domain name might be "cool", consider you need to accomplish one of two tasks in order for that domain to create v

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    p>Your first question should be: so what?

    While that question may damper your friend's enthusiasm and potentially hurt your friendship, you would not be a friend if you didn't ask that question. Cool ideas need substance and a cool domain name all by itself doesn't mean much. While a domain name might be "cool", consider you need to accomplish one of two tasks in order for that domain to create

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    sm and potentially hurt your friendship, you would not be a friend if you didn't ask that question. Cool ideas need substance and a cool domain name all by itself doesn't mean much. While a domain name might be "cool", consider you need to accomplish one of two tasks in order for that domain to create
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    ool ideas need substance and a cool domain name all by itself doesn't mean much. While a domain name might be "cool", consider you need to accomplish one of two tasks in order for that domain to create
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    might be "cool", consider you need to accomplish one of two tasks in order for that domain to create value.

    First, is it a domain name other would want? Is there a market for it? If the answer is no, then you need to develop the site (which is task number two). If the answer is yes, then your friend may have truly been onto something.

    Even cool domain names need to meet some criteria of quality:

    • length does not exceed 21 characters
    • up to four meaningful words in contex

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