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Do You Market Your Small Business Like an Ant or Grasshopper? Being the Grasshopper is Bad
Business owners contact me because they want to grow their business, they want to attract new customers and they want to separate their business from the competition. They aren't as successful as they want to be, and as marketing/design specialist I need to find out why.During a sit down meeting I'll eventually ask her/him, "What is your current marketing strategy, and what are you doing to outreach and attract new customers?" But in my mind I am asking, "Are you an ant or a grasshopper?"More often than not, business owners that are as sharp as tacks get this curious, glazed-over expression on their face. After a about 5-10 seconds of uncomfortable silence they say with a sheepish look on their face, "We'll right now we're just relying on word of mouth advertising and referrals to sustain our business".I shudder when a client tells me this. I think to myself, "Yep, I am talking to a grasshopper". Let's break down what the client said here - what he/she truly meant by "…we're relying just on…":· We don't have a marketing strategy, or at least a consistent one· We don't have any outreach programs or ways to attract new customers· We are confused or apprehensive about marketing and promoting our business· We are putting the company's suc

an equal number of domains expire everyday. Yup, about 20,000 domains fall by the wayside having been registered only for a year or maybe two. This means that thousands of links on thousands of pages will go dead (if the domains hosted developed websites this is a big inconvenience to many internet users) or it means that the domain name did’nt meet any of the previous criteria to make it a valuable domain name in the first place. Search engines like Google are now beginning to pick up on this and will automatically assign a higher Page Rank (PR) to websites hosted on domains registered 10 years or more in advance. Even if your domain does not host a developed website, having it registered for a few years in advance will make it more attractive to buyers who wont have to pay to renew the name a year or two after getting it from you.

Typo Domains

What Should You be Considering About the Vending Business?
Seems simple doesn’t it? You get a few machines you place them somewhere around town, and once a week you go around and re-stock them and collect your money. No fuss no muss just good old fashioned work. It may appear that easy from the outside but the reality of vending is quite the opposite of that.There are a lot of sharks out there for the kill in the vending business. Primarily they are the re-sellers or distributors of equipment. They show up in shiny shoes, and pitch the American dream of working for yourself you set the hours, employees that accept quarters and work 24 hours a day, when realistically none of them have ever even serviced a vending route before.Vending like most service or goods driven businesses is about sales. It’s about volume sales of your product whether it be candy, chips, coffee or soda. It’s about the servicing of accounts keeping the machines stocked and in proper working order, ensuring there is change available in the machines. So what do you need to consider if you want to enter the vending business?How are you with people? Are you a natural sales person? Do you have any trouble tracking down new businesses that open around town to see if they’re going to be in need of a vending supplier? Do you mind working off hours, not the regular 9-5 everyday? Often you may have to servic

Everyone’s heard of domain names. If you’re reading this then you’ve certainly heard of them: you’ve typed one in your browser or clicked on one to get here! Domain names are the universal means by which you and everyone else navigates the internet; that little string of text (usually starting with www) that takes us everywhere from checking e-mail to surfing for the latest Missy Elliot video. That said, its easy to see why domain names have contributed to the astronomical success and ‘coolness’ of the internet. Yup, that’s right, the internet started as a small network of college geeks connecting their computers together so they could become even nerdier. The only reason cool folk like you and me started using the internet is because it became so easy to navigate and the internet became easy to navigate all because of domain names. If they did’nt exist we’d all be typing in long strings of numbers like 64.233.183.104 instead of google.com or 209.191.93.52 instead of yahoo.com etc…sounds like fun huh?

So that’s what we know about domain names. However, far more important is what you may not know about domains and the industry that’s mushroomed around them. There are big bucks to be made in the domain biz and we’re going to tell you all about it.

What makes A Domain Name Valuable?

Over 400 million domain names have been registered as of January 2006 and it is estimated that 20,000 names are being reserved or registered everyday. So what separates a domain name worth millions from one that’s not even worth the cost to register it? Here are a few factors which contribute greatly to the value of any domain name.

The Top Level Domain (TLD) extension of the Domain Name.

.com and .net TLD extensions currently have the most popularity because these were the first extensions to be registered back in the early 90’s. Domain names on the internet have come to be defined by these two TLD’s. This does’nt mean that this will always be the case. ICANN (Internet Corporation for Assigned Names and Numbers ) who overseas the Domain Name System (DNS) file, approves new TLD’s every year and these gain increasing popularity over time. Regional TLD’s additionally help in identifying domains relating to a particular geographical area .US and .EU being prime examples.

Domain Name Contains popular keywords

What makes buyonline.com worth six figures and aquireonline.com practically worthless? Both are great sounding domain names but ‘buy online’ is more likely to form part of a specific search term that someone would enter into a search engine. Search engines read the text of your domain name and are more likely to display your website in search results for matching keywords. If your business sells a new product, lets call it a zigtag, you can get far more visitors to your website by registering the domain name www.buyzigtags.com rather than www.myzigtagstore.com . Its all about the ‘trafficability’ of your domain name and not just any traffic but targeted traffic. Targeted traffic means visitors who arrive at your website because you’ve got content that they were searching for on a search engine for example. Great keyword domain names have the ability to automatically drive targeted traffic from search engines.

Domain Name is Generic, Short and Pronounceable.

Keyword domains can drive traffic from search engines but an even more elusive and coveted source of traffic is from direct type-in’s (i.e persons typing the domain name directly into a browser). It usually takes many months of online marketing and promotion for a domain name to build high levels of consistent type in traffic, but the right domain name can get it naturally. Music.com, Weather.com, buydvds.com or sellcarsonline.net are all examples of domain names with great natural type-in traffic. People simply expect that when they type-in Music.com they’ll see something that grabs their attention regarding popular recording artistes or downloading music files. Also, making your domain name as short as possible and as pronounceable as possible can drastically increase its value. Domains that are short and pronounceable are more easily remembered by web surfers (some of who have memories no longer than a mouse ‘double click’) and thus more likely to get targeted type-in traffic.

The Domain Name is Registered for 10 years or more in advance.

Remember earlier we said that 20,000 domain names get registered everyday? Well an equal number of domains expire everyday. Yup, about 20,000 domains fall by the wayside having been registered only for a year or maybe two. This means that thousands of links on thousands of pages will go dead (if the domains hosted developed websites this is a big inconvenience to many internet users) or it means that the domain name did’nt meet any of the previous criteria to make it a valuable domain name in the first place. Search engines like Google are now beginning to pick up on this and will automatically assign a higher Page Rank (PR) to websites hosted on domains registered 10 years or more in advance. Even if your domain does not host a developed website, having it registered for a few years in advance will make it more attractive to buyers who wont have to pay to renew the name a year or two after getting it from you.

Typo Domains

How To Set Up Your Own Profitable Amazon Astore
Do you know that you can have your own profitable online store featuring Amazon products? And you can have this store up and running in minutes. aStore by Amazon is a new Associates product that gives you the power to create a professional online store that can be embedded within or linked to from your website in minutes and without any knowledge of HTML or any other programming skills and best of all there are no fees associated with building an aStore for your website.aStore is a dedicated shopping area that you can set up on your website in minutes you decide which Amazon products you want to feature you can include all Amazon products or display only the categories that you choose you also have the option of creating your own custom product categories you can also customize your store's look and feel by selecting colours and design that closely match those of your existing website. aStore also allows you to offer your customers a shopping cart for multiple item purchases plus check out on Amazon is the most trusted store onlineaStore allows you to inform your customers with robust product details, product reviews, product images and information from Amazon including informative product descriptions, Amazon editor product reviews, recommended products, up-to-date product information, Listmania (themed product lists

domains and the industry that’s mushroomed around them. There are big bucks to be made in the domain biz and we’re going to tell you all about it.

What makes A Domain Name Valuable?

The Top Level Domain (TLD) extension of the Domain Name.

Domain Name Contains popular keywords

Domain Name is Generic, Short and Pronounceable.

The Domain Name is Registered for 10 years or more in advance.

Typo Domains

How To Incorporate Offshore
This article takes some of the mystery of the offshore incorporation process. It brings you a summary of the different stages which the incorporator goes through when setting up an offshore company.JURISDICTIONThere are many optional offshore jurisdictions in which you can incorporate your business. In this guide we focus on two of the most popular jurisdictions and list other separately.Cayman IslandsThe Cayman Islands consist of a group of three islands in the Caribbean. The main island- Grand Cayman- is situated at approximately 1100km south of Florida. The three islands have a total area of 260km?, the Grand Cayman by itself having an area of 200km? . The population of all three islands is of approximately 30 000 inhabitants most of which reside on Grand Cayman where the capital, Georgetown, is located.The Cayman Islands are a British colony and the United Kingdom retains the right to legislate. They have a special statute that has allowed them to become an important Offshore Financial Centre where all the big banks are established or represented for years. In this jurisdiction there are no income tax or currency exchange controls. Approximately 50 000 companies, 450 to 500 insurance companies ( most of which are captive of great International groups ) and between 600 and 700 offshore banks ar

a particular geographical area .US and .EU being prime examples.

Domain Name Contains popular keywords

Domain Name is Generic, Short and Pronounceable.

The Domain Name is Registered for 10 years or more in advance.

Typo Domains

You Can Create Your Own Job If...
Tired of working for someone else and believe you've got what it takes to create your own job?Maybe you can become your own boss by starting your own business.You can create your own job if:=> One: You believe in your products and servicesYou must believe in your products and services enough to be able to sell them consistently.You must be passionate, but at the same time develop acceptance. Passionate enough to put your heart and soul into your work, and into your marketing, and at the same time, accept that it will take time to develop your niche, and that until your business is established, you may be making less money than you could if you were working for someone else.=> Two: You can work harder for yourself than you would for someone elseWhen you create your own job, you get to do it all. You're in charge.A lot of the work that happens in a business is invisible to you if you work for someone else. The invisible chores include a multitude of tasks, such as keeping the computer system functioning, getting material printed, placing Yellow Pages ads, and returning phone calls. All this stuff takes time and energy.When it's all up to you, you have to decide what's important for you to be doing right now. You need a list of what must get done today, this week, and ne

raffic from search engines but an even more elusive and coveted source of traffic is from direct type-in’s (i.e persons typing the domain name directly into a browser). It usually takes many months of online marketing and promotion for a domain name to build high levels of consistent type in traffic, but the right domain name can get it naturally. Music.com, Weather.com, buydvds.com or sellcarsonline.net are all examples of domain names with great natural type-in traffic. People simply expect that when they type-in Music.com they’ll see something that grabs their attention regarding popular recording artistes or downloading music files. Also, making your domain name as short as possible and as pronounceable as possible can drastically increase its value. Domains that are short and pronounceable are more easily remembered by web surfers (some of who have memories no longer than a mouse ‘double click’) and thus more likely to get targeted type-in traffic.

The Domain Name is Registered for 10 years or more in advance.

Typo Domains

Leading Change - Firefighters or Arsonists
"Ed, I used to love this place. We were all firefighters when we needed to be, and that's good. But right now it’s full of arsonists."Change leaders don’t get it. They confuse enthusiasm for progress. Oftentimes their best people are arsonists and they don’t even know it. They allow their organizations to be so hooked on the old ways of firefighting, where they get their jolly's being the fire chief and putting out fires that they can't let it go. They don’t have the guts to instill process discipline, discipline that is needed to drive change.When we were brought in to Compaq in the mid-nineties to change the logistics landscape, I met with one of our VP's, a lady I liked a lot, who was leaving. She told me how exciting it was in the beginning of the company. Everyone had to pitch in and make things happen."Why are you leaving then?” I asked.She dejectedly said, "Because now that we have to change and move to the next level, where we need process and discipline like you guys are bringing, we have more arsonists than firefighters. We have people setting fires everywhere just to slow you down.Every organization needs firefighters, people who step up in a crisis and make it happen. But when you live by the match you die by the match. When you thrive on the thrill of the chase you'll soon need a fix

Typo Domains

You may be surprised by the number internet-users who can’t spell. For the record, we’re not. Literally millions of domain name typos are registered everyday. Domain names that are close enough to the spelling of another domain that receives good type-in traffic are likely to get many accidental type-ins per month. While this will increase the typo domain’s traffic, people usually smarten up once they see that the wrong page has loaded. Developing a website on a typo domain that has similar content as the correctly spelt domain is the best method of utilising typos. The traffic these domains receive is less targeted than those fitting the above-mentioned criteria for a valuable domain name. Even so, a big chunk of the domain name aftermarket’s earnings comes from typo domains.

These are the basic tenets that one should look for in a domain name that is at the very least worth registering.

How do I Turn My Domain Name Into Real Cash?

Now that you’ve got the .com/.net domain name that’s got great keywords and is easy to remember you’re probably thinking ‘oh so I’ll just sit here and wait for Bill Gates to offer me 7 figures, right?’. The simple answer is that any valuable item if under utilised becomes a dud (yes, that’s a technical term).

Here are just a few ways of making your great domain name work for you:

1. Develop a Website
Develop a content-rich website that’s relevant to the keywords that may be in your domain name. This method has unlimited potential for traffic and earnings. We don’t have to tell you of the millions that are being earned everyday by the top websites on the internet. These websites utilise a combination of having keywords in their domain name and website content that is relevant to those keywords. If you cant find they right keyword rich domain name for your area of interest don’t despair. Some of the top websites on the internet simply made words up or acronyms which could mean anything, Yahoo and Google being prime examples. Its all about business development and the more your promote your website and domain name the more you’ll earn for your products or services (or get advertising) over time.

2.Get involved in the Domain Aftermarket.
Millions are traded daily on the internet buying and selling domain names within the domain aftermarket. If you’ve registered a name that someone else really wants, they maybe willing to pay you much more than the registration price to get it from you. Sometimes, a lot more. Business.com sold for $7.5 Million while website.com sold recently for a luke-warm $700,000 and Blogster.com sold for $100,000. You may have a great domain name but you’ll miss out on figures like those if you don’t get involved.

Here are our top picks of domain name aftermarket website:

www.Namepros.com : Buy, Sell, and discuss domain names.

www.dnforum.com : Trade domain name online, Pay a one-time membership fee for full access to the forum.

www.websitebroker.com : Have a great domain name with a fully developed website that you want to sell? This is the place for it.

www.sedo.com : Perhaps the most comprehensive and international domain trading service. Uses Escrow to ensure that you get what you’ve paid for.

www.Great Domians.com : The trusted marketplace for domain names.

2. Park your domain name to earn cash
Many website now offer domain name parking services. With this service you can park your domain name by allowing a parking service such as sedo.com to use your domain to display their advertisements. They do all the work. All you do is set your domains nameservers to theirs and with a little promotion of your domain name ( on your part) you’ll earn money. You’ll get paid for every person that clicks on the ads displayed on your parked page. Some parked domains make up to $100 per day but the really great names can make upwards of $1000 per day. Most parking services let you park as many pages as you want so the potential revenue is boundless.

Getting started in domain name parking is easy and few in any parking services will charge you to park your domain. Here are a few of our top rated parking services :

www.sedo.com : along with domain selling and trading, sedo has emerged as the leader in parking programs. With hundreds of thousands of dollars paid out daily.

www.parked.com : One of the highest revenue paying parking services in the business

www.activeaudience.com : Another high paying parking service. Tens of thousands of domains already parked.

www.freeparking.co.uk : Great service out of the UK. Expect medium sized payments

www.webcom.com : Not as big as the other guys but they’re easy to use

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Creative Strategy in Marketing, Advertising and Branding. This article is great for those in need of Marketing, Advertising, Graphic Design or Web Design consultation.

Knowing the Right Questions to Ask will help you create a good Business Plan. If you want to start a business of your own, it will help you to start out by doing some planning. Whether you will seek outside funding or not, you will want to think through your business idea. The best way to do that is to write a simple business plan.

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