Tags |
|
|
Links |
|
|
Suggest You - Strategic Advertising for Real Estate Agents
Movies make a great past time. Millions of people enjoy movies for their pure value as entertainment devices. But how many people know that movies can teach some of the greatest business lessons possible.Study the business lessons inside some of the most popular movies and you can quickly grow the prospects of your business.Movie Business Lesson #1Star Wars. One of the most important business lessons in Star Wars is the ability to succeed against overwhelming odds through team work. Faced with a galaxy controlling Empire, Hans Solo, Luke, and Princess Leia Organa, use the rebel forces to defeat a much more powerful military force. Lesson learned: Teamwork can help you outsell even a much larger market
For example, you may determine that based on trends and current prices, your market will become increasingly popular with first time homebuyers. As a result, your strategic objective may be to use your advertising to become recognized as the local expert in serving first time homebuyers.
2) Have a Specific Objective for Each Ad you Place within your Strategy
With a clear objective as part of your advertising strategy, you can now think about investing in ads that suppo
Postage meters save money and time on any type of mailing that people need for their business. They can be easily made use of for mail, handouts, or invitations.Postage meters are an excellent way to handle precanceled stamps or sanction imprints, as well as bulk mailing of a business. Individuals can make use of the same postage meter for any of their mail. However a special permit is required in order to be able to use it for bulk mail. Additionally, special markings are required for bulk mailings that must be applied with the meter stamp. Individuals have to visit a local branch of the post office, in order to get the permit that is required, and they also need to find out exactly how are they are suppose to stamp
Sounds like something a local real estate agent might say after paying for yet another ad that didn’t produce, right?
You might be surprised to learn that the quote actually belongs to David Ogilvy, legendary founder of one of the world’s largest and most successful advertising agencies.
Yikes – if a man regarded as a giant in the ad industry is so negative about advertising’s success rate, how should you feel?
The Bad News is the Good News…
There is an upside here. If so much of the advertising in your local market is ineffective, you can gain a significant edge on your competition by having a better local advertising strategy than other agents.
Advertising vs. Advertising Strategy
Notice that I said a better advertising STRATEGY, not simply better advertising. There’s a big difference.
A better ad might get you a few more leads in the short term. A better advertising strategy can help you to have a consistent, meaningful message in your advertising, and will position you to get more business from your local market on an ongoing basis.
With that in mind, here are three tips to help you define your advertising strategy, and put it into action:
1) Have a Strategic Objective In Mind BEFORE you Advertise
Advertising for the sake of “building awareness” is probably the fastest way to flush your advertising dollars away.
Before you even think about buying an ad, you must have a strategic objective in mind – after all, why should you pay for any type of ad unless it helps you to reach your objective.
Here are just a few questions that you might ask yourself before placing an ad to help define what you want your advertising strategy to do for you:
- If I could be known for just one thing in my local market, what would it be?
- Which part of the local real estate market is not currently well serviced by other agents? Is there potential in this neighborhood/age group/demographic profile?
- Which part of the local market is emerging and might be a driving force for sales in future years?
- What’s changing in my market right now – immigration, aging population, young families moving in, etc – and how do I capitalize on the change more effectively than my competitors?
If you can answer even some of these questions, you will probably be on your way to identifying the basis for an advertising strategy.
For example, you may determine that based on trends and current prices, your market will become increasingly popular with first time homebuyers. As a result, your strategic objective may be to use your advertising to become recognized as the local expert in serving first time homebuyers.
2) Have a Specific Objective for Each Ad you Place within your Strategy
With a clear objective as part of your advertising strategy, you can now think about investing in ads that suppor
Payroll processing outsourcing has become a popular option for companies seeking payroll solutions. In payroll processing outsourcing, a group of expert payroll accounting professionals offer exceptional services for proper management of the payroll according to company demands. Reliable and timely delivery of payroll helps the companies to concentrate more on the growth of other departments like research and development of the product and marketing. It relieves the company staff from the hassles of in house processing and processing soft wares.Payroll processing outsourcing ensures on time payment schedule even with last minute alterations. The payroll processing includes management of starters, leavers, SMP, SSP, pe
Advertising vs. Advertising Strategy
Notice that I said a better advertising STRATEGY, not simply better advertising. There’s a big difference.
A better ad might get you a few more leads in the short term. A better advertising strategy can help you to have a consistent, meaningful message in your advertising, and will position you to get more business from your local market on an ongoing basis.
With that in mind, here are three tips to help you define your advertising strategy, and put it into action:
1) Have a Strategic Objective In Mind BEFORE you Advertise
Advertising for the sake of “building awareness” is probably the fastest way to flush your advertising dollars away.
Before you even think about buying an ad, you must have a strategic objective in mind – after all, why should you pay for any type of ad unless it helps you to reach your objective.
Here are just a few questions that you might ask yourself before placing an ad to help define what you want your advertising strategy to do for you:
- If I could be known for just one thing in my local market, what would it be?
- Which part of the local real estate market is not currently well serviced by other agents? Is there potential in this neighborhood/age group/demographic profile?
- Which part of the local market is emerging and might be a driving force for sales in future years?
- What’s changing in my market right now – immigration, aging population, young families moving in, etc – and how do I capitalize on the change more effectively than my competitors?
If you can answer even some of these questions, you will probably be on your way to identifying the basis for an advertising strategy.
For example, you may determine that based on trends and current prices, your market will become increasingly popular with first time homebuyers. As a result, your strategic objective may be to use your advertising to become recognized as the local expert in serving first time homebuyers.
2) Have a Specific Objective for Each Ad you Place within your Strategy
With a clear objective as part of your advertising strategy, you can now think about investing in ads that suppo
One of my favorite security stories concerns a bagel manufacturer in a southern city that doesn't need to be named (yes, there are bagels made - and eaten - in the south). This was a small-scale manufacturer who began as simply a local baker and gradually began selling his bagels, pies, and other baked goods to specialty grocers.At first he had a fairly standard industrial refrigerator in which to keep his dough chilled. Later, as his business expanded, he built a new facility for more large-scale production, and included in the design a well insulated cold-room, where he kept not only batches of dough but also fresh fruit that he used for tarts and pies. The cold-room was essential to counter the heat of the baking r
1) Have a Strategic Objective In Mind BEFORE you Advertise
Advertising for the sake of “building awareness” is probably the fastest way to flush your advertising dollars away.
Before you even think about buying an ad, you must have a strategic objective in mind – after all, why should you pay for any type of ad unless it helps you to reach your objective.
Here are just a few questions that you might ask yourself before placing an ad to help define what you want your advertising strategy to do for you:
- If I could be known for just one thing in my local market, what would it be?
- Which part of the local real estate market is not currently well serviced by other agents? Is there potential in this neighborhood/age group/demographic profile?
- Which part of the local market is emerging and might be a driving force for sales in future years?
- What’s changing in my market right now – immigration, aging population, young families moving in, etc – and how do I capitalize on the change more effectively than my competitors?
If you can answer even some of these questions, you will probably be on your way to identifying the basis for an advertising strategy.
For example, you may determine that based on trends and current prices, your market will become increasingly popular with first time homebuyers. As a result, your strategic objective may be to use your advertising to become recognized as the local expert in serving first time homebuyers.
2) Have a Specific Objective for Each Ad you Place within your Strategy
With a clear objective as part of your advertising strategy, you can now think about investing in ads that suppo
SoftwareCurrent Business analytics software incorporates tools and applications for tracking, modelling, analysing and delivering data in support of decision-making processes. Simplify storage management Business Analytics software enables you to know where all your storage assets are, how they are performing and their utilization. Introducing Business Analytics software, you can see your entire storage infrastructure through a single integrated tool. Lower storage costs Business Analytics software helps reduce capital and operating expenditures by improving storage utilization and identifying misallocated or underused storage capacity. In 2005, more companies are requiring their executives to make decisions based
- If I could be known for just one thing in my local market, what would it be?
- Which part of the local real estate market is not currently well serviced by other agents? Is there potential in this neighborhood/age group/demographic profile?
- Which part of the local market is emerging and might be a driving force for sales in future years?
- What’s changing in my market right now – immigration, aging population, young families moving in, etc – and how do I capitalize on the change more effectively than my competitors?
If you can answer even some of these questions, you will probably be on your way to identifying the basis for an advertising strategy.
For example, you may determine that based on trends and current prices, your market will become increasingly popular with first time homebuyers. As a result, your strategic objective may be to use your advertising to become recognized as the local expert in serving first time homebuyers.
2) Have a Specific Objective for Each Ad you Place within your Strategy
With a clear objective as part of your advertising strategy, you can now think about investing in ads that suppo
“To be an excellent leader, one must lead with values, engage and inspire others, communicate effectively, and drive to win” Nelson Fabian.Effective management is more then just a useful skill, this is a genuine art. Among the traditional qualities and roles of an effective leader, Stephen F. Stefano and Karol M. Wasylyshyn identified the three leadership essentials, which further have been allocated into the ‘ICE’ – model. These scholars preach integrity, courage, and empathy in the first place. Why would researchers be so preoccupied with these three distinct features? The reason is essentially rooted in the fact, that they realize how important image of an organization is for overall corporate well-being.
For example, you may determine that based on trends and current prices, your market will become increasingly popular with first time homebuyers. As a result, your strategic objective may be to use your advertising to become recognized as the local expert in serving first time homebuyers.
2) Have a Specific Objective for Each Ad you Place within your Strategy
With a clear objective as part of your advertising strategy, you can now think about investing in ads that support your objective.
Here’s a tip - you can create advertising that generates an immediate response while also serving to build your brand in a particular market.
Continuing with the above example, if you ran a series of ads in the local newspaper offering a free “First-Time Homebuyers Report” available from your website, you would actually be running a direct response ad (aimed at getting people to download the report) that also delivered a brand building message (the message being that you are the agent for first time homebuyers to call because you are the expert in that field).
You can measure the success of the ad by looking at the number of downloads from your site while the ad was running – since generating downloads was the specific objective of the ad. If the ads don’t generate enough downloads to justify the cost, pull them or change them. Ads are only valuable if they get you closer to achieving your strategic objective.
3) Be Consistent
All of your advertising (online, print, directory, flyers, etc) should be similar in both style and substance within your advertising strategy.
Yes, a consistent look and style for your ads is important to help you get recognized in a competitive market.
But even more important is being consistent when it comes to the messages in your ads. You can’t buy a Yellow Pages ad that promotes you as the leader in client service, and then advertise your “low low price” in the local newspaper, and then distribute flyers that try to promote you as the family real estate expert.
Your messages can’t conflict! Again, here’s where an advertising strategy comes in. With a strategic objective in mind for your advertising, you will be able to focus your advertising dollars on communicating a single, clear message to potential clients about why they should call you.
An Advertising Strategy is Critical to your Success
If Mr. Ogilvy was right, then most of the advertisers out there in your real estate market are getting it wrong. This creates a huge opportunity for you to use an advertising strategy to drive business and outdo your competitors.
- Have a Strategic Objective for all of your Advertising - Know what you want to say about your business, and who you want to say it to within your local market.
- Have an Objective for Each Ad – Measure each ad’s r
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/6025/suggestyou-Strategic-Advertising-for-Real-Estate-Agents.html">Strategic Advertising for Real Estate Agents</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/6025/suggestyou-Strategic-Advertising-for-Real-Estate-Agents.html]Strategic Advertising for Real Estate Agents[/url]
Related Articles:
How To Select The Right Person For The Job - The Three Essentials
Offshore Merchant Account Advantages
What is the Real Value of Relationship Marketing & Management
Bookmark it:
|