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Suggest You - Top 5 Questions About Creating Your Own eBook Answered
The Holiday buying season is fast approaching. For many people money is tight. And I'm sure all of us want to get the most bang for our buck. Fortunately, there are savvy ways to stretch your holiday dollar by using eBay. In fact, the secret I'm about to reveal will work anytime of the year but is especially helpful now. Let's start by setting out exactly how people find gifts to buy on eBay. Most item auctions are found on eBay by doing a keyword search. So when a buyer arrives on the eBay site they type in what they are looking for and hit the search button. Next, the eBay search feature goes out a finds auctions that match the request and produces a list of potentials. The buyer then slowly scrolls throug
Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So - make it clear right up front that this is NOT a resell rights product and that the material is copyright.
2. Password protect your download directory - sending the password via automatic email. If you use a fixed passwor
Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck.I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours. Consequently, I missed my dinner engagement when that turned a 90-minute flight into one that lasted four hours. Remember when airlines distributed snacks? Forget it. We got free head phones for a flight too short for a movie. Who can eat headphones anyway?That’s another reason missing the dinner engagement was problematic. I was starving. No matter how dog-tired or otherwise out of sorts are when you arrive, you should maximize your travel schedule every night with appointmen
You've no doubt heard that everyone has a secret desire to write their own book. While less than 5% of us ever act on that dream, and of those, less than 5% of those people ever get their product published, creating your ebook becomes a very interesting option.
Here are 5 main questions that get in the way of anyone creating their own ebook, with the answers that can overcome these roadblocks.
Create An Ebook Question #1: What Topic Do I Choose?
Start with your interests and passions, choosing your best ebook topic opportunity based on a combination of proving demand and seeing evidence of information selling into your market.
Use a combination of market research tools including keyword popularity tools such as http://inventory.overture.com to discover high demand keywords while looking for evidence of marketability through researching Amazon.com, eBay, and offline magazines using the techniques outlined in this article on the topic: http://www.highertrustmarketing.com/articles/market- research.html
Create An Ebook Question #2: Which eBook software
This is definitely a case where too much choice confuses the issue. Your ebook minisite can be created by using standard HTML development software such as Coffee Cup, Dreamweaver or HotDog from Sausage.com.
Another option is to use an all-in-one, automated website builder that focuses on both design, but more important, structure your content to be attractive to the search engines. You have many choices - such as XsitePro.com
The best part is that you don't need to spend a fortune these days. It is worth the effort to learn some basic html. You may not always develop your own sites, but its good to know the basics so that you can make changes and understand what is possible.
Create An Ebook Question #3 How Many Pages Should An eBook Have?
While you can argue that an eBook can be any length as long as you have unique information in high demand right?
Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages - typically between 150 and 300 pages. In most people's minds, an ebook is no different in terms of expectations.
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So - make it clear right up front that this is NOT a resell rights product and that the material is copyright.
2. Password protect your download directory - sending the password via automatic email. If you use a fixed password
Building a brand online is not an easy task and branding is a process requiring long-term commitment, marketing skills, public relations expertise, passion and dedication. A brand is a combination of symbols and values that will eventually lead to a successful business.You need to convince you clients that you offer quality, that they can benefit from your services, therefore you need to brand your company, services and products to differentiate them from those of the competitors and gain public awareness.To understand what makes people loyal to a brand and how successful brands are created, let's take a look at a few factors influencing brand development.Quality Brands Deliver Quality ProductsOnline or offline
Use a combination of market research tools including keyword popularity tools such as http://inventory.overture.com to discover high demand keywords while looking for evidence of marketability through researching Amazon.com, eBay, and offline magazines using the techniques outlined in this article on the topic: http://www.highertrustmarketing.com/articles/market- research.html
Create An Ebook Question #2: Which eBook software
This is definitely a case where too much choice confuses the issue. Your ebook minisite can be created by using standard HTML development software such as Coffee Cup, Dreamweaver or HotDog from Sausage.com.
Another option is to use an all-in-one, automated website builder that focuses on both design, but more important, structure your content to be attractive to the search engines. You have many choices - such as XsitePro.com
The best part is that you don't need to spend a fortune these days. It is worth the effort to learn some basic html. You may not always develop your own sites, but its good to know the basics so that you can make changes and understand what is possible.
Create An Ebook Question #3 How Many Pages Should An eBook Have?
While you can argue that an eBook can be any length as long as you have unique information in high demand right?
Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages - typically between 150 and 300 pages. In most people's minds, an ebook is no different in terms of expectations.
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So - make it clear right up front that this is NOT a resell rights product and that the material is copyright.
2. Password protect your download directory - sending the password via automatic email. If you use a fixed passwor
When looking for legitimate home-based work you should consider working for a Virtual Call Center, outsourcing firms that provide phone support using home-based workers, as a home-based call center agent. It's really not as complicated as it sounds. It's simply the concept of a company routing their incoming customer service calls to your home phone.There is no selling involved! These are incoming and inbound calls only. Home-based agents are NOT telemarketers (sales callers that cold all people during dinner with high pressure sales pitches).Typical call center agents perform duties, such as, taking and logging orders, processing transactions, providing customer assistance and making various types of reservations.
The best part is that you don't need to spend a fortune these days. It is worth the effort to learn some basic html. You may not always develop your own sites, but its good to know the basics so that you can make changes and understand what is possible.
Create An Ebook Question #3 How Many Pages Should An eBook Have?
While you can argue that an eBook can be any length as long as you have unique information in high demand right?
Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages - typically between 150 and 300 pages. In most people's minds, an ebook is no different in terms of expectations.
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So - make it clear right up front that this is NOT a resell rights product and that the material is copyright.
2. Password protect your download directory - sending the password via automatic email. If you use a fixed passwor
Plans evolve from the patterns of the past and are about intended patterns for the future. Position is about locating products in particular markets to achieve competitive advantage. Perspective is about an organisation's culture - its way of doing things. Finally, ploy is a specific manoeuvre intended to outwit a competitor. The different strategic planning models provide constructs which enable an organisation's past, present and future activities to be analysed in the context of its industry, competitors, geography, organisational structure and culture, and its available resources including know-how, products, personnel and finance. They provide formal structures, which can be followed systematically to identify the strategic position
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So - make it clear right up front that this is NOT a resell rights product and that the material is copyright.
2. Password protect your download directory - sending the password via automatic email. If you use a fixed passwor
The ability to scale your company will be largely dependant on your ability to recruit, retain, and properly deploy new employees. While certainly important, recruiting is not the end-game, but rather it is the very first step in the talent management lifecycle. Over the years I have watched great recruiting efforts fall prey to a sudden death when everything that management communicated to the new hire during the interview process was completely unwound by the reality of what they experienced on their first day on the job.These days there seems to be a “buzz-word” for just about everything in business. This article will focus on the topic of employee “onboarding” which is a combination of employee orientation, integration and soc
Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So - make it clear right up front that this is NOT a resell rights product and that the material is copyright.
2. Password protect your download directory - sending the password via automatic email. If you use a fixed password, change it at least once a month (anymore often and you risk increasing substantially your support burden.) If you use this approach, you should send your customer to a page that clearly outlines that they will receive an email in the next few minutes with the password - email delivery what it is - this won't always happen and you want them to contact you asap so they are not left waiting.
3. You can also explore eBook compilers that compile your content into protected .EXE files - my experience has never been great with these products though given the support problems they tend to create (both in terms of unsupported operating systems and in people not being able to do certain things such as fully scroll, print out pages, etc...)
Create An Ebook Question #5 What About eBook Covers?
You may wonder what is the value of ebook covers and banners when marketing your ebook? Does it really matter, isn't it more important that the content is solid?
When you market digital products, your cover is often the only visual clue your market will have regarding your product. Professionalism does matter - more than ever now that there is more competition in the eBook market.
You want your product represented in a professional, high- quality way. I still can't figure out why many ebook writers spend weeks or months writing their product then scrimp on getting their cover developed. It just doesn't make sense.
The difference between a poorly designed cover and professionally designed ebook cover is often less than $50 - investment you can make back on the first few sales of your ebook. It's not even worth considering, get a professional cover designed. You can find some great samples over at: http://www.infoproductcreator.com/part/killercovers
You may come up with many questions when writing your ebook, at least you now have answers to the top 5 questions that are likely to come up. Most of all, enjoy your writing experience - it's a fun, exciting and very lucrative way to make a living.
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