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You are here: Home > Business > Advertising > That Super Bowl Snickers Commercial Wasn't Eye Candy To This Mechanic |
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Suggest You - That Super Bowl Snickers Commercial Wasn't Eye Candy To This Mechanic
How To Have Lasting Relationship With Clients working in that Snickers commercial -- or airplane pilots?? Never happen - it’s always the guys who work their hands, ‘grease monkeys ‘who are humiliated in front of the world.Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is not easy to get very goo The gay and lesbian population demanded the Snickers ad be taken off the air but in my mind it should have been the Auto Mechanics Union – because it made us all fee Get the Most from Your Investment To the editor:
I read in the newspapers and also saw on the news that the Snickers TV commercial that was shown on the Super Bowl was pulled off the air because it offended gays and lesbians. I’m glad because, although I am not gay, that Snickers commercial really upset me and my co-workers (who are not gay either). To see two guys kissing is one thing I don’t need to see again in my life but that’s not what bothered me as much as when they realize what they are doing, then recoil, and to prove their manliness they tear out their chest hair and scream in agony. Stupid, right? I thought so and so did the guys at the shop and we’re not talking about the gay part because none of us are gay. We are mechanics and we wouldn’t do that – the kissing or the hair pulling part. It’s dumb.Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.To gain the most from your investment develop a plan for before, during and a But there it was for the whole world to see -- on the Super Bowl of all places. My wife, my son, my two daughters and my mother saw it as we have seen it before – mechanics made to look dumb and dirty. Why is it always the mechanics are the ones made to look like idiots? Always with the bad fitting dirty uniforms and ignorant expressions and bad haircuts? Is it because we work with our hands and not in fancy office buildings? Is it because we work with tools and cars and not books? (By the way, computers are one of the most important tools we use to diagnose engine problems.) Can you see lawyers working in that Snickers commercial -- or airplane pilots?? Never happen - it’s always the guys who work their hands, ‘grease monkeys ‘who are humiliated in front of the world. The gay and lesbian population demanded the Snickers ad be taken off the air but in my mind it should have been the Auto Mechanics Union – because it made us all feel Getting the Most out of Your Packaging thing I don’t need to see again in my life but that’s not what bothered me as much as when they realize what they are doing, then recoil, and to prove their manliness they tear out their chest hair and scream in agony. Stupid, right? I thought so and so did the guys at the shop and we’re not talking about the gay part because none of us are gay. We are mechanics and we wouldn’t do that – the kissing or the hair pulling part. It’s dumb.Most of you probably didn't start your business and immediately think about packaging. You focused all your energy on your product, trying different formulas to make it better. Then once you were happy with your end product, you had to concern yourself with how to make it in larger quantities. Then suddenly you realized yo But there it was for the whole world to see -- on the Super Bowl of all places. My wife, my son, my two daughters and my mother saw it as we have seen it before – mechanics made to look dumb and dirty. Why is it always the mechanics are the ones made to look like idiots? Always with the bad fitting dirty uniforms and ignorant expressions and bad haircuts? Is it because we work with our hands and not in fancy office buildings? Is it because we work with tools and cars and not books? (By the way, computers are one of the most important tools we use to diagnose engine problems.) Can you see lawyers working in that Snickers commercial -- or airplane pilots?? Never happen - it’s always the guys who work their hands, ‘grease monkeys ‘who are humiliated in front of the world. The gay and lesbian population demanded the Snickers ad be taken off the air but in my mind it should have been the Auto Mechanics Union – because it made us all fee The Power of Positive Thinking and Your Business e are mechanics and we wouldn’t do that – the kissing or the hair pulling part. It’s dumb.You may not realize this but your thoughts and thought processes have an impact on how you run your business and its inherent success. The way you think has an effect on your business and thinking positively or negatively may make or break you. How does a person's thought processes affect a business? What is the correlatio But there it was for the whole world to see -- on the Super Bowl of all places. My wife, my son, my two daughters and my mother saw it as we have seen it before – mechanics made to look dumb and dirty. Why is it always the mechanics are the ones made to look like idiots? Always with the bad fitting dirty uniforms and ignorant expressions and bad haircuts? Is it because we work with our hands and not in fancy office buildings? Is it because we work with tools and cars and not books? (By the way, computers are one of the most important tools we use to diagnose engine problems.) Can you see lawyers working in that Snickers commercial -- or airplane pilots?? Never happen - it’s always the guys who work their hands, ‘grease monkeys ‘who are humiliated in front of the world. The gay and lesbian population demanded the Snickers ad be taken off the air but in my mind it should have been the Auto Mechanics Union – because it made us all fee Restaurant Hand Held Terminals - An Overview look like idiots? Always with the bad fitting dirty uniforms and ignorant expressions and bad haircuts? Is it because we work with our hands and not in fancy office buildings? Is it because we work with tools and cars and not books? (By the way, computers are one of the most important tools we use to diagnose engine problems.) Can you see lawyers working in that Snickers commercial -- or airplane pilots?? Never happen - it’s always the guys who work their hands, ‘grease monkeys ‘who are humiliated in front of the world.The History of Hand Held Terminals in RestaurantsThe desire for restaurant hand held terminals and wireless restaurant software has been around since the invention of the electronic cash registers in the 1980's. When restaurateurs saw the power of the electronic cash register how it stored and recal The gay and lesbian population demanded the Snickers ad be taken off the air but in my mind it should have been the Auto Mechanics Union – because it made us all fee How To Avoid Skepticism In A Crowd working in that Snickers commercial -- or airplane pilots?? Never happen - it’s always the guys who work their hands, ‘grease monkeys ‘who are humiliated in front of the world.Maybe you have relied on things like Customer Dinners or Customer Appreciation Days etc... These are events that bring groups to you, with referrals in hand. Think of the beauty of having a referral come to a function, of seeing a whole bunch of happy campers. The "safety in numbers" syndrome will alleviate all of the The gay and lesbian population demanded the Snickers ad be taken off the air but in my mind it should have been the Auto Mechanics Union – because it made us all feel ridiculed and disrespected. And it has to stop. Do you have any idea of the education and the hours of study and textbook reading that is required to stay up on today’s sophisticated cars? I am right with you gays and lesbians who were upset by that commercial – but you have to get behind us mechanics first because it is we who are owed the apology. Remember, Snickers commercial makers and the rest of you image makers, we can pour sugar in your gas tank and irrevocably corrode your engine in a second’s time, we can tell you your valves need to be replaced when they are fine and you wouldn’t know, we can triple charge you when you have no recourse and we can hike your gas price whenever we want – so next time be sensitive with your stereotypes just to sell your candy. Joey the Wrench AKA Michael Mark NYCA, San Diego
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