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Suggest You - Aspects to Consider When Setting Up an E-Commerce Website
Weaseling his way through the crowded streets, the young, brown-haired Nick Jones approached the office door. The streets fell silent as he paused before the door handle. As Nick’s hand inched forward, it seemed like the door was growing taller and wider.With a hastened mount of strength, Nick reached for the handle and pulled open the door. He forced his plastic smile as he tried his best to walk confidently into the lobby.Reaching the receptionist of the finely decorated office lobby, Nick proudly and politely announced, “I’m Nick Jones. Could I speak to the person in charge of office equipment?”An awkward silence loomed between them, but Nick remained smiling with an outstretched arm offering his business card. Finally, the receptionist broke her thoughtless stare with the words, “Please leave.”When Nick made another attempt, the receptionist performed the verbal equivalent of chasing away a stray cat with a newspaper. Nick quickly scampered away and headed back into the busy street. “At least this one was polite,” he thought to himself.bsite existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously
At one point or another, almost every business runs short of cash. Whether due to normal fluctuations in demand or an unexpected decline in sales, cash shortfalls are the bane of every company, and are responsible for sleepless nights for many business owners.Yet, there are a number of simple ways that you can reduce your dependence on your company’s line of credit and increase the cash that you need. Here are five no-cost methods to try:Increase Receivables Collection Efforts: This is the easiest and fastest way to generate cash but, surprisingly, most companies do a terrible job of it. Start by calling all customers whose invoices are between 25 and 30 days old to ensure that they have your bill and to find out when it is scheduled for payment. These are the easiest collection calls to make and they often result in faster payment. And, it allows you to quickly rectify problems that may delay your check.Get Payment In Advance: Another often overlooked technique is to simply ask customers for advance payment, or for a partial payment for goods and s
There is much to gain for a consumer which will encourage them to use an online store rather than the conventional shopping methods. These advantages are:
Choice - the web empowers the consumer and gives them increased choice of what to buy, when to buy and a greater range of prices. Vast selection online – when using the internet to browse for what to buy, products can be reviewed with no cost in money and relatively little time spent. Quick comparison – comparisons can be made on a range of areas including price, specification, quality and availability in a matter of minutes from the comfort of their own home.
Potential pitfalls that customers need to consider and therefore fears that need to be allayed by any potential e-tailer include:
• Customers prefer to make some buying decisions in store with certain products for example clothing, perfume & shoes.
• Some products require in-store help.
• Products that can have potential delivery problems.
• Some website tools to help customers reach decisions are inflexible, designed without considering how people really purchase.
When considering the consumer in relation to an online store, various ideas and notions need to be considered and reviewed.
All consumers are generally risk averse, and will always attempt to try to reduce risk during the purchasing process. This is no different when dealing with an e-commerce customer. Therefore there is a need for the e-tailer to consider and deal with areas that help to reduce risk or perceived risk in the eyes of the consumer.
Guaranteeing customer satisfaction and ensuring that brand loyalty begins to grow will help to reduce the likelihood of a consumer worrying about risks. Also, if a customer is satisfied with all aspects of the service provided whilst they are shopping in an e-commerce store then there is not much of an incentive to risk trying to find an alternative and the customer is therefore likely to return and continue buying from this store. If they can maintain this ongoing relationship with their current provider then their perceived risks of online shopping will drop and they will be more likely to make larger and more frequent purchases from the supplier they are already happy with. Another important way to reduce perceived risk is to try and build up a marketing strategy and technique involving personal communication and word of mouth recommendations rather than company communication. This can only really be achieved by delivering risk free and quality service to every customer. This will then encourage existing customers to spread the word about the site and this helps to reduce pre purchase tension in new and prospective customers.
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model – Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective – It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads – overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as ?120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously
Why didn’t the human resources recruiter call me back for an interview? Why didn’t I get the job?As a Career Advisor, I hear the above questions on a regular basis. Conducting follow ups with recruiter or hiring managers reveal some interesting facts.One of the recruiters I spoke to mentioned that the applicant did an exceptional job in the interview but their professional appearance and hygiene were an issue.Our society is judgemental. Someone dressed in jeans may be just as intelligent as the person dressed in a suit, but the person wearing the suit will be taken more seriously.Below are a few things you should do before going on an interview or job fair to insure you will be perceived as a serious candidate:1. Hygiene - Shower, bathe, floss, gargle, brush your teeth. Use deoderant. Use minimal or no cologne. If you want fresh breath pop a mint in your mouth 10-15 minutes before speaking with the recruiter or going on the interview. No gum. Your nails should be cleaned and trimmed. Women: no chipped nail polish. Wear a neutral nail color o
• Some website tools to help customers reach decisions are inflexible, designed without considering how people really purchase.
When considering the consumer in relation to an online store, various ideas and notions need to be considered and reviewed.
All consumers are generally risk averse, and will always attempt to try to reduce risk during the purchasing process. This is no different when dealing with an e-commerce customer. Therefore there is a need for the e-tailer to consider and deal with areas that help to reduce risk or perceived risk in the eyes of the consumer.
Guaranteeing customer satisfaction and ensuring that brand loyalty begins to grow will help to reduce the likelihood of a consumer worrying about risks. Also, if a customer is satisfied with all aspects of the service provided whilst they are shopping in an e-commerce store then there is not much of an incentive to risk trying to find an alternative and the customer is therefore likely to return and continue buying from this store. If they can maintain this ongoing relationship with their current provider then their perceived risks of online shopping will drop and they will be more likely to make larger and more frequent purchases from the supplier they are already happy with. Another important way to reduce perceived risk is to try and build up a marketing strategy and technique involving personal communication and word of mouth recommendations rather than company communication. This can only really be achieved by delivering risk free and quality service to every customer. This will then encourage existing customers to spread the word about the site and this helps to reduce pre purchase tension in new and prospective customers.
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model – Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective – It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads – overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as ?120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously
“I have noticed that the people who are late are often so much jollier than the people who have to wait for them.” E.V. Lucas1. Have an agenda. Start out with an agenda handed out to the appropriate people at least 72 hours in advance, listing time, date, and place of meeting.2. Set ground rules. Let everyone know at the beginning of the meeting that you specifically plan to stick with the allotted time frames and topics in the agenda. This is the key to running meetings that don't go overtime and yet get results. Also, if the meeting is short, sweet, and productive, it will positively affect people's attitudes about future meetings.3. Appoint a timekeeper. Make an announcement ahead of time stating exactly how many minutes each person is given to speak or share ideas. Appoint an individual as timekeeper and literally give that person a “timer” that goes off if someone runs overtime. This is beneficial in brainstorming sessions if someone goes off on tangents, or monopolizes the meeting.4. Appoint a meeting secretary. Appoint a secretary who will
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model – Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective – It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads – overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as ?120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously
Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs. However, every day there are more and more people who have managed to turn their weblogs into cash cows that supplement their income. The number of pro bloggers is growing by leaps and bounds, but it is difficult to say whether this trend will continue.Many bloggers dream of entering the sphere of professional blogging. There are very few people who happily devote an hour or more each day to their blog without at least occasionally wishing that they could earn some kind of financial reward for all of their work. Several models exist for making money with a blog, the most popular being to sell advertising space through Google's AdSense program or directly to a company that wishes to reach the demographic that your blog appeals to. However, there are very few peopl
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads – overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as ?120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously
I'm constantly amazed how otherwise smart marketeers become deaf, dumb and blind at a show. I remind clients - You = Your Company - so when the company rep is incompetent, it reflects on everything about the company.DEAF?Not really deaf, but not aware of the gist of the conversation. Interaction at trade shows is quick, maybe with nods and incomplete sentences. There's a tendency to let your ears slide over important words.Often you, as the staff person, are so intent on making the pitch that the words just tumble out, not giving the visitor an opportunity to break in with questions or comments. This is awful! The visitor feels trapped because you've committed the capital sin of Not Listening.First, there should be no pitch, no obvious script that you follow. The words must flow naturally, and you should be speaking less than half of the time. It's your responsibility to draw the questions and concerns from the visitor.Second, visitors have questions. You have answers but you also have literature, materials and quo
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer’s ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas:
Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce site
There are three main characteristics of a successful online brand. These are:
• The brand is highly dependent on customer perceptions.
• Perception is shaped and developed by the online product’s added value characteristics.
• These characteristics must be sustainable over time.
The three characteristics of a successful brand are multiplicative rather than additive, meaning that each one is essential in order for a strong online brand image to be created.
Online customers often interact and experience a brand quite frequently, making the experience more important than perceptions
In order to become strong and successful an online brand should promise:
• Convenience (better than offline or with competitors)
• Achievement (help customers achieve their goals)
• Fun and adventure
• Self-expression and recognition (by personalisation and customisation)
• Belonging (to a perceived online community)
When branding online, various aspects need to be considered. These aspects include:
Understand the customer - Requires more thorough understanding of desired purchase and usage experience in an interactive environment
Continually monitor competitors - Competitor ads and activities can be monitored online
Design compelling and complete brand intent - Greater opportunity to customize key messages.
Execute with integrity - Online interactions add concerns of security and privacy
Be opportunistic - Customization, early recognition of changing customer needs requires tailoring of positioning
Invest and be patient - Building brand awareness requires significant investment esp. for later movers; building brand loyalty is quicker if targeting effectively.
As can be seen if planned for and approached diligently and shrewdly an e-commerce site can be both profitable and successful. By choosing the right product, design, marketing and branding strategy an e-tailer can make the most of the opportunities presented by the internet. To find out more about website design http://www.bluestreamdesign.com
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