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Suggest You - Ecommerce is Like a Mannequin
While working in the direct mail industry for a company whose clientele was 75% real estate, I witnessed the production and distribution of more than 70,000 real estate marketing pieces each week.A common but unfortunate trend I noticed was the overburdening of marketing messages. In other words, many of the marketers wanted their messages to do
1. Use of session id's (these should be avoided)
2. Perpetual, durable URL's
3. Customizable metadata
4. Customizable image ALT attributes
5. Customizable H1 tags
6. Search engine readable product titles and descriptions
A Mannequin Increases Conversions
Mannequins and other store displays increase conversions in that they allow the consumer to better visualize how t
A business to business company differs from others in such that while the others cater to consumers, b2b caters to businesses in a particular area. The options and choices available upon thinking of going into this kind of business is not just profitable but diverse. Here you can offer blue collar services such as networking or marketing or white col
A mannequin, like any of the store fixtures and retail displays that we sell, is intended to both augment the visibility of product and the conversion rate. A mannequin doesn't actually make the sale for you – it only assists in the presentation of the wares which are offered for sale. A well designed ecommerce module should do the same.
As our search engine performance continued to be mediocre at best, I began to investigate the situation. After speaking with a number of SEO professionals, I came to understand that a well designed ecommerce system will not only present the goods to the consumer, but also assist in making the sale – both through increased search engine visibility and increased conversions.
The two – visibility and conversions – are often understood to be the same thing. This misconception leads many businesses to make fundamental errors in the selection of an ecommerce system. Let's briefly examine the two so as to better understand that which each term encompasses.
A Mannequin Increases the Visibility of Your Product
Just like a mannequin torso, or any other retail displays for that matter, a properly designed ecommerce module will increase your catalog's visibility in the search engines. Factors affecting visibility include:
1. Use of session id's (these should be avoided)
2. Perpetual, durable URL's
3. Customizable metadata
4. Customizable image ALT attributes
5. Customizable H1 tags
6. Search engine readable product titles and descriptions
A Mannequin Increases Conversions
Mannequins and other store displays increase conversions in that they allow the consumer to better visualize how th
This morning, I read about a company using on-line auctions to defraud customers. Last week, I consulted on an ethics complaint where a business coach betrayed a client’s confidentiality. And, recently a Physician was convicted of insider trading based on information from a patient, a violation of both business ethics and her professional ethics.
As our search engine performance continued to be mediocre at best, I began to investigate the situation. After speaking with a number of SEO professionals, I came to understand that a well designed ecommerce system will not only present the goods to the consumer, but also assist in making the sale – both through increased search engine visibility and increased conversions.
The two – visibility and conversions – are often understood to be the same thing. This misconception leads many businesses to make fundamental errors in the selection of an ecommerce system. Let's briefly examine the two so as to better understand that which each term encompasses.
A Mannequin Increases the Visibility of Your Product
Just like a mannequin torso, or any other retail displays for that matter, a properly designed ecommerce module will increase your catalog's visibility in the search engines. Factors affecting visibility include:
1. Use of session id's (these should be avoided)
2. Perpetual, durable URL's
3. Customizable metadata
4. Customizable image ALT attributes
5. Customizable H1 tags
6. Search engine readable product titles and descriptions
A Mannequin Increases Conversions
Mannequins and other store displays increase conversions in that they allow the consumer to better visualize how t
Fed up with the performance of your organisation? Ask and you may find that your organisation is fed up with you as its leader. Provide your organisation with some strong, clear goals and the wherewithal to achieve them and you may find the performance of your organisation improves dramatically.Human beings need to belong. According to Maslow, t
The two – visibility and conversions – are often understood to be the same thing. This misconception leads many businesses to make fundamental errors in the selection of an ecommerce system. Let's briefly examine the two so as to better understand that which each term encompasses.
A Mannequin Increases the Visibility of Your Product
Just like a mannequin torso, or any other retail displays for that matter, a properly designed ecommerce module will increase your catalog's visibility in the search engines. Factors affecting visibility include:
1. Use of session id's (these should be avoided)
2. Perpetual, durable URL's
3. Customizable metadata
4. Customizable image ALT attributes
5. Customizable H1 tags
6. Search engine readable product titles and descriptions
A Mannequin Increases Conversions
Mannequins and other store displays increase conversions in that they allow the consumer to better visualize how t
One thing you should know before entering the nursing profession or for that friend of yours, who decided to become a Red Cross nurse after testing her life choices at least twice, is that Nursing has its hazards. Especially in hospitals, nursing care facilities, and clinics, where nurses may care for individuals with infectious diseases. Being able to
A Mannequin Increases the Visibility of Your Product
Just like a mannequin torso, or any other retail displays for that matter, a properly designed ecommerce module will increase your catalog's visibility in the search engines. Factors affecting visibility include:
1. Use of session id's (these should be avoided)
2. Perpetual, durable URL's
3. Customizable metadata
4. Customizable image ALT attributes
5. Customizable H1 tags
6. Search engine readable product titles and descriptions
A Mannequin Increases Conversions
Mannequins and other store displays increase conversions in that they allow the consumer to better visualize how t
The primary objectives of all Great Companies are as follows:• Make Money -> Create value for shareholders, grow earnings and profits• Act Responsibly -> Be a good corporate citizen, improve the lives of consumers• Minimize Risk -> Legal Risk, Financial Risk, Marketplace RiskTherefore, what Great Companies look for in the pe
1. Use of session id's (these should be avoided)
2. Perpetual, durable URL's
3. Customizable metadata
4. Customizable image ALT attributes
5. Customizable H1 tags
6. Search engine readable product titles and descriptions
A Mannequin Increases Conversions
Mannequins and other store displays increase conversions in that they allow the consumer to better visualize how the product will look when put into use. Similarly, a well designed ecommerce system should take into account human factors, such as:
1. Ease of navigation
2. Clean, intuitive presentation of product
3. Easy modification of shopping cart contents
4. Smooth, seamless checkout with integration to online payment gateway
What I came to realize is that most ecommerce systems are designed with only one of the above aspects in mind – conversion rate – and almost completely ignore search engine visibility. After replacing our ecommerce system twice, we were able to implement a system that would present our retail store displays to consumers in way that would both maximize search engine visibility and increase the rate of conversion.
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