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Suggest You - General ECommerce Issues
When you call into a company and a person or voice mail responds, what is the very first word out of your mouth?I’ll bet:(1) You need to take time to remember;(2) You will then say, “It varies, based on my mood.”(3) Or, you’ll reply, “That depends on them”All three replies, of course, are problematic.Let’s start with the first: “Give me a second to remember.” This tells both of us you don’t know, when you should know.You’re supposed to be scripted and not winging-it. And we don’t simply script the important stuf
The downside to this one is that you have to keep track of how much all your products weigh. Also, if you have lightweight items, it might be somewhat irrelevant.
Another alternative is a shipping table. This can be based on either weight or cost. You determine weight or cost ranges, and base your shipping costs off that. For example, up to 5 pounds could cost $5 to ship. Then, up to
Undecided if database marketing is right for your small business? Unlike many of the marketing recommendations we make, database marketing really isn’t a good fit for every small business. But…we can suggest a book that can help you decide. That book is by Arthur Hughes--Strategic Database Marketing. We recommend you pick up the Second Edition.A few years ago Customer Relationship Management or CRM was all the buzz in marketing--and with good reason. Managing customer relations can lead to increased profits for a business. Unfortunately, much o
Pictures
Many software packages only have the built-in ability to handle one picture per item. If you want more pictures, make sure you have some sort of work-around in place.
Also, some of the more popular software packages require that each picture have the same aspect ratio. In other words, they all have to be a square or a rectangle that has the ratio of 2:3, etc.
Your best bet, if your software is like that, is to just use the defaults of your camera. A typical digital camera takes pictures in a 4:3 ratio. Just make sure you take all your pictures with your camera oriented the same way. In other words, all horizontal or all vertical.
A workaround, if you don't want to take all your pictures oriented the same way, is to add some "white space" to each picture. In your specific case, you might need to use some color other than white, so it will blend into your website well.
Your best bet is to know the limitations of your software prior to taking all the pictures. That way, you can work within its limits to achieve the best results.
Inventory Control
Are you going to have more than one of the exact same piece of merchandise in your store? If so, you will need some sort of inventory control. Your website will need to track how many of an item you have in stock. It will need to subtract stock when it is purchased, and remove the listing when the item is out of stock.
Payment
There are plenty of payment options out there. Obviously, you can take credit cards numbers directly and process those with your local bank. If that is the case, you will need a secure web server so that the credit card data is encrypted.
The alternative is to use a service like PayPal or 2CheckOut. Both let you take all the customer information except the payment info. Then you pass the user out to their site, and send them back to your own site once you've paid.
Shipping
There are several different ways that you can calculate shipping. The first, and most accurate, is exact cost by weight. Several shipping companies will let your web site communicate directly with theirs to get accurate shipping costs based on zip code and weight.
The downside to this one is that you have to keep track of how much all your products weigh. Also, if you have lightweight items, it might be somewhat irrelevant.
Another alternative is a shipping table. This can be based on either weight or cost. You determine weight or cost ranges, and base your shipping costs off that. For example, up to 5 pounds could cost $5 to ship. Then, up to 1
Directions: As in Part One, thoughtfully and completely answer all questions. There are no right or wrong answers. If you are not currently doing something on this list, it does not mean that you must start. It does mean that you can use this questionnaire to diagnose your marketing and business development needs.Assessing the Success of Your Current Marketing and Business Development Program1. Do you have satisfied clients, customers or patients?2. Have you captured this business success with written or filmed testimonials?3. Can y
Your best bet, if your software is like that, is to just use the defaults of your camera. A typical digital camera takes pictures in a 4:3 ratio. Just make sure you take all your pictures with your camera oriented the same way. In other words, all horizontal or all vertical.
A workaround, if you don't want to take all your pictures oriented the same way, is to add some "white space" to each picture. In your specific case, you might need to use some color other than white, so it will blend into your website well.
Your best bet is to know the limitations of your software prior to taking all the pictures. That way, you can work within its limits to achieve the best results.
Inventory Control
Are you going to have more than one of the exact same piece of merchandise in your store? If so, you will need some sort of inventory control. Your website will need to track how many of an item you have in stock. It will need to subtract stock when it is purchased, and remove the listing when the item is out of stock.
Payment
There are plenty of payment options out there. Obviously, you can take credit cards numbers directly and process those with your local bank. If that is the case, you will need a secure web server so that the credit card data is encrypted.
The alternative is to use a service like PayPal or 2CheckOut. Both let you take all the customer information except the payment info. Then you pass the user out to their site, and send them back to your own site once you've paid.
Shipping
There are several different ways that you can calculate shipping. The first, and most accurate, is exact cost by weight. Several shipping companies will let your web site communicate directly with theirs to get accurate shipping costs based on zip code and weight.
The downside to this one is that you have to keep track of how much all your products weigh. Also, if you have lightweight items, it might be somewhat irrelevant.
Another alternative is a shipping table. This can be based on either weight or cost. You determine weight or cost ranges, and base your shipping costs off that. For example, up to 5 pounds could cost $5 to ship. Then, up to
Rhetoric aside, it’s clear that marketing is entering a new era, an era that will make the sixties and seventies look like a Sunday school picnic. Competition is getting brutal. The name of the game has become “taking business away from somebody else.”As companies experiment with different ways to increase sales, they are turning more and more to warfare strategies in general.But aggressiveness alone is not the mark of a good military strategy. Especially aggressiveness as represented by the “more” school of management. More products, more sales
Your best bet is to know the limitations of your software prior to taking all the pictures. That way, you can work within its limits to achieve the best results.
Inventory Control
Are you going to have more than one of the exact same piece of merchandise in your store? If so, you will need some sort of inventory control. Your website will need to track how many of an item you have in stock. It will need to subtract stock when it is purchased, and remove the listing when the item is out of stock.
Payment
There are plenty of payment options out there. Obviously, you can take credit cards numbers directly and process those with your local bank. If that is the case, you will need a secure web server so that the credit card data is encrypted.
The alternative is to use a service like PayPal or 2CheckOut. Both let you take all the customer information except the payment info. Then you pass the user out to their site, and send them back to your own site once you've paid.
Shipping
There are several different ways that you can calculate shipping. The first, and most accurate, is exact cost by weight. Several shipping companies will let your web site communicate directly with theirs to get accurate shipping costs based on zip code and weight.
The downside to this one is that you have to keep track of how much all your products weigh. Also, if you have lightweight items, it might be somewhat irrelevant.
Another alternative is a shipping table. This can be based on either weight or cost. You determine weight or cost ranges, and base your shipping costs off that. For example, up to 5 pounds could cost $5 to ship. Then, up to
The Big IdeaGetting organized is not an easy task. Everyday, you are forced to deal with mountains of paper that contain both crucial information and useless garbage. This scenario is common to anyone who dares thrive in the workplace.Without realizing it, you may have bred your very own paper tiger. Although paper can serve a great purpose, a huge amount of it can literally wreak havoc and harm productivity.Barbara Hemphill, a well-known professional organizer, shares her expertise on how to effectively manage your files, t
There are plenty of payment options out there. Obviously, you can take credit cards numbers directly and process those with your local bank. If that is the case, you will need a secure web server so that the credit card data is encrypted.
The alternative is to use a service like PayPal or 2CheckOut. Both let you take all the customer information except the payment info. Then you pass the user out to their site, and send them back to your own site once you've paid.
Shipping
There are several different ways that you can calculate shipping. The first, and most accurate, is exact cost by weight. Several shipping companies will let your web site communicate directly with theirs to get accurate shipping costs based on zip code and weight.
The downside to this one is that you have to keep track of how much all your products weigh. Also, if you have lightweight items, it might be somewhat irrelevant.
Another alternative is a shipping table. This can be based on either weight or cost. You determine weight or cost ranges, and base your shipping costs off that. For example, up to 5 pounds could cost $5 to ship. Then, up to
In this article you'll learn how to set up a wildly profitable internet business in seven days or less.There are just 4 simple steps to set up an internet business. Once you've mastered these 4 steps there is no way you can fail in this world wide web.Step 1 - Get Something to Sell for Huge Profits.It is extremely important to have your own product or service that you can sell and keep 100% profits. It is extremely important to have your own products if at all you want to make some serious money on the internet.You can sell products
The downside to this one is that you have to keep track of how much all your products weigh. Also, if you have lightweight items, it might be somewhat irrelevant.
Another alternative is a shipping table. This can be based on either weight or cost. You determine weight or cost ranges, and base your shipping costs off that. For example, up to 5 pounds could cost $5 to ship. Then, up to 10 pounds could cost $7 to ship. Up to 15 pounds could cost $9. And so on, to whatever maximum weight or cost you want to ship.
What if someone goes over the maximum? First of all, one option is to set the maximum to some absurdly high number like 999999 pounds. Then you won't have to worry about them going over that maximum. However, there's still the possibility that their shipping will cost way more than estimated.
There's two basic options I suggest. One, you can simple send them an invoice stating that they need to pay XYZ more for shipping. Make sure this accompanies a warning on your website that orders costing (or weighing) over XYZ dollars (or pounds) may be subject to additional shipping fees.
The alternative, and my favorite, is to simply pay the extra cost yourself. Ideally, once you have to worry about a situation like that, the person has already ordered tons of merchandise from you, and would appreciate a break like that. It can definitely make a good impression.
Make sure you keep a running total of how much you've charged for shipping vs. how much you've spent. If, after six months to a year, you see that the numbers aren't quite lining up, tweak your rates.
Although there are other methods for shipping, those are the most popular two, and certainly the easiest to maintain.
Conclusion
Are these the only concerns when setting up an eCommerce site? Certainly not, but they are some of the most common. If you have any specific questions or concerns, feel free to contact me with those questions.
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