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    through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for—and
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    Permission-based email marketing is an effective way for your business or organization to sell to known prospects, send out an email newsletter, and build customer loyalty.

    An ESP is a service that hosts email marketing services on their servers, which are specifically optimized for this purpose. While you control your email marketing account and send out emails using a Web browser interface, the ESP’s servers and Internet connections do the heavy lifting. If you tried to send bulk emails through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for—and s

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    n email newsletter, and build customer loyalty.

    An ESP is a service that hosts email marketing services on their servers, which are specifically optimized for this purpose. While you control your email marketing account and send out emails using a Web browser interface, the ESP’s servers and Internet connections do the heavy lifting. If you tried to send bulk emails through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for—and

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    s, which are specifically optimized for this purpose. While you control your email marketing account and send out emails using a Web browser interface, the ESP’s servers and Internet connections do the heavy lifting. If you tried to send bulk emails through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for—and
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    g a Web browser interface, the ESP’s servers and Internet connections do the heavy lifting. If you tried to send bulk emails through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for—and
    Loan Officer Marketing: Standing Out From the Competition
    Do you have the same services as other mortgage companies? Chances are, if your mortgage services are the same, your marketing tools probably look just like every other mortgage company.If you expect your mortgage business to stand out from the competition, you need to stop marketing the same way your competition does. Unless you figure out a way to differentiate your services there’s no way the client will be able to tell the difference between you and every other mortgage company.When you look the same as your competition, you run the risk of: <
    through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for—and sometimes prohibit—bulk mailings.

    An ESP also provides detailed reporting on the results of your email campaign: delivery success rates, email open-rates, and link click-through rates. You should even be able to see which of your subscribers performed these actions. Good reporting is an invaluable feature as it helps you measure the effectiveness of your email marketing campaigns.

    Most ESPs also make it very easy for you to comply with the CAN SPAM Act regulations. For example, an ESP

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