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  • Suggest You - Email Marketing Metrics - How To Measure the Success of Your Emails I

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    Open Rates:

    The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, p

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    When you are emailing, you must have a way to measure how effective your emails are, and what parts of your emails are more effective than others.

    Sure, you can evaluate an email by how many dollars it produces, but since many of your emails are going to be content emails, this will be hard to implement across the board.

    Sometimes you can identify one single problem in your email campaign, for example, a particular headline or email, and the responsiveness will go up for your entire campaign.

    Here are some common email marketing metrics:

    Delivery Rates:

    The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.

    Open Rates:

    The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, pl

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    f your emails are going to be content emails, this will be hard to implement across the board.

    Sometimes you can identify one single problem in your email campaign, for example, a particular headline or email, and the responsiveness will go up for your entire campaign.

    Here are some common email marketing metrics:

    Delivery Rates:

    The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.

    Open Rates:

    The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, p

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    ess will go up for your entire campaign.

    Here are some common email marketing metrics:

    Delivery Rates:

    The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.

    Open Rates:

    The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, p

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    ese you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.

    Open Rates:

    The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, p

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    /p>

    Open Rates:

    The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, plus I send out a number of broadcasts, and for all of these, I track my open rates.

    I study the open rate degradation over time – noticing particularly if one or two particular emails have an abnormally low open rate. This may indicate that the subject line or the headline is not effective.

    If my email open rate drops dramatically and stays lows after one specific email, then I can assume that one of the problems may be a bad email – one that actually turns so many people off that it lowers my open rate in subsequent emails. When you see this problem, take a look at the email immediately before the open rate drop occurs – is it a bad email? Does it promise something and doesn’t deliver? Send a test email of it to yourself, clicking through all the links and following all possibilities in the destination page. Perhaps it is a partner email and there is no follow through on the promise.

    There are a numbe

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