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Suggest You - Email Marketing - How Often Should You Mail? Part 1
Small business owners can relieve a lot of their own cash flow problems, according to Caroline Jordan, small business advisor and author. “Small business owners have more control over their cash fl
Are you working on a low budget for your conference, but still want to hand out conference gifts that make an impact? Conference gifts don’t need to be expensive to be memorable. There are many con
The difficulty with this is that each email list is a market on its own. You see, each keyword around which you might build your list, is a market on its own. Then, you are writing your own articles or driving your own traffic – which makes your list even more unique. So it is difficult to compare response rates from list to list.
Here is the thing about frequency of mailing:
The more frequently you mail, the more sales you will make, the more unsubscribes you will get, the lower your open rates will be and the lower your click through rates will be.
On the other hand, the less frequently you mail, the higher your conversion rates will be, the fewer unsubscribes you will get (unless you mail sporadically, then the unsubscribe rate will go up again), the higher your open rates will be and the higher your click through rates will be.
Let's start with the definition of "Clever" I'm using. It means being skillful in doing something - in this case asking questions. It's more ingenious than it's shrewd.Do you have any procch keyword around which you might build your list, is a market on its own. Then, you are writing your own articles or driving your own traffic – which makes your list even more unique. So it is difficult to compare response rates from list to list.
Here is the thing about frequency of mailing:
The more frequently you mail, the more sales you will make, the more unsubscribes you will get, the lower your open rates will be and the lower your click through rates will be.
On the other hand, the less frequently you mail, the higher your conversion rates will be, the fewer unsubscribes you will get (unless you mail sporadically, then the unsubscribe rate will go up again), the higher your open rates will be and the higher your click through rates will be.
Know a task is really done by using completion criteria. Define what successful completion of each task entails. Specify not only when the task is due, but also what standard mifficult to compare response rates from list to list.
Here is the thing about frequency of mailing:
The more frequently you mail, the more sales you will make, the more unsubscribes you will get, the lower your open rates will be and the lower your click through rates will be.
On the other hand, the less frequently you mail, the higher your conversion rates will be, the fewer unsubscribes you will get (unless you mail sporadically, then the unsubscribe rate will go up again), the higher your open rates will be and the higher your click through rates will be.
In today's workforce there is a new phenomenon happening - there are four distinct generations that are out there working together. What does this mean for your cleaning company? Each generation isu will get, the lower your open rates will be and the lower your click through rates will be.
On the other hand, the less frequently you mail, the higher your conversion rates will be, the fewer unsubscribes you will get (unless you mail sporadically, then the unsubscribe rate will go up again), the higher your open rates will be and the higher your click through rates will be.
Various compare tools designed to help businesses and individuals to get valuable information out of two versions of the same document. Software designers use compare utilities to check the code, hewer unsubscribes you will get (unless you mail sporadically, then the unsubscribe rate will go up again), the higher your open rates will be and the higher your click through rates will be.
Of course, all of this is subject to ‘all things being equal’.
At first glance, you might think that mailing less frequently is better: higher conversion rates, everything else is better.
You might also think that I have gotten the first part of mailing more frequently wrong: more sales.
Generally, my experience has been that the more frequently I mail, the more sales I make, even if the conversion rate is lower.
The bottom line is, you have to test your own list and come up with your own conversion rates. There is no absolute! You have to do what works best for you
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