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    Anyone can get onto the email marketing bandwagon. To be successful in it is another story. The answer probably lies in these three areas - how to get into your customer's mailbox, how to stay there and how to make him keep coming back to you for more. This, in a nutshell, is the crux of successful email marketing. Actually achieving it, however, is a long haul.

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    another story. The answer probably lies in these three areas - how to get into your customer's mailbox, how to stay there and how to make him keep coming back to you for more. This, in a nutshell, is the crux of successful email marketing. Actually achieving it, however, is a long haul.

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    nto your customer's mailbox, how to stay there and how to make him keep coming back to you for more. This, in a nutshell, is the crux of successful email marketing. Actually achieving it, however, is a long haul.

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    g back to you for more. This, in a nutshell, is the crux of successful email marketing. Actually achieving it, however, is a long haul.

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    marketing. Actually achieving it, however, is a long haul.

    Getting into your customers' email boxes is getting tougher and tougher. Most individuals and companies have ISP blocking, junk mail filtering and blocking or blacklisting facilities. So unless you get in there and make a visible difference, you don't stand a chance as your email is quickly assigned to the Spam or

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