Tags |
|
|
Links |
|
|
Suggest You - 10 Critical Steps to Email Success
Referring to tactics like press releases, special events, brochures and broadcast plugs as “the heart of the practice of public relations” is like describing eviction notices as “the heart of the practice of law,” or employment applications as “the heart of the practice of human resources.”Each restrictively misleading. Each out-of-touch with reality. Each damaging to the discipline.In the case of p
Number 7 - Quantify. In your message, note how many people have used your product successfully, or how many ways the reader can use your product, etc. Give them a number that spells out why your product/ser
For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, "I hate marketing, it's the least favorite part of my business!"After years of witnessing th
If there is one consistent theme running through EVERY single marketing course and 'how-to' I've ever seen and used, it is this:
The MONEY Is In The List! YOUR Email List!
While most of us can understand why this is important, there are many underlying skills and considerable learning that contributes to developing this list.
In other words, it IS worth studying and leanring.
Here is what I consider to be the "10 Critical Steps to Email Success."
Number 1 - The SUBJECT line of your outgoing email is the Internet equivalent of the direct mail envelope. It MUST do the work of getting the email opened, or your message will not get through.
Number 2 - Use a friendly tone. People now receive so much email, most of it trying to sell them something, that most is 'trashed' before it ever has a chance. Write your SUBJECT line like you're talking to a friend.
Number 3 - The 'curiosity' factor in your SUBJECT line, and in the opening to your message, increases your click-through AND your sales. Target your message carefully, (remember who they are and what they want) and elicit the highest level of curiosity.
Number 4 - Use email as a 'lead-in' to a next step. (Send them to your web site, or to an 800 number) Don't attempt to make the sale with it. People like small steps. Get their curiosity, promise an answer by going to the next step. When they do this, your email has done its job!
Number 5 - Personalize. People like to hear and see their name. They are instantly more receptive to your message and what you want them to do. Learn how to have their first name appear in the SUBJECT line, along with the curiosity factor.
Number 6 - Write your message like you are talking to one person, not a crowd. Keep it simple. Keep one goal in mind (having them take a next step). Check your spelling carefully. Misspelled words kill your credibility... and your chances to get them on your list.
Number 7 - Quantify. In your message, note how many people have used your product successfully, or how many ways the reader can use your product, etc. Give them a number that spells out why your product/serv
Thanks to spammers, spyware purveyors and others who seek to pilfer personal information for identification theft purposes, privacy concerns are perhaps the biggest drawback to using the Internet today.Customer concerns about privacy affect all businesses, not just those online. If you gather information at all from your customers - and what business can afford not to? - you need to have an effective privacy policy in
In other words, it IS worth studying and leanring.
Here is what I consider to be the "10 Critical Steps to Email Success."
Number 1 - The SUBJECT line of your outgoing email is the Internet equivalent of the direct mail envelope. It MUST do the work of getting the email opened, or your message will not get through.
Number 2 - Use a friendly tone. People now receive so much email, most of it trying to sell them something, that most is 'trashed' before it ever has a chance. Write your SUBJECT line like you're talking to a friend.
Number 3 - The 'curiosity' factor in your SUBJECT line, and in the opening to your message, increases your click-through AND your sales. Target your message carefully, (remember who they are and what they want) and elicit the highest level of curiosity.
Number 4 - Use email as a 'lead-in' to a next step. (Send them to your web site, or to an 800 number) Don't attempt to make the sale with it. People like small steps. Get their curiosity, promise an answer by going to the next step. When they do this, your email has done its job!
Number 5 - Personalize. People like to hear and see their name. They are instantly more receptive to your message and what you want them to do. Learn how to have their first name appear in the SUBJECT line, along with the curiosity factor.
Number 6 - Write your message like you are talking to one person, not a crowd. Keep it simple. Keep one goal in mind (having them take a next step). Check your spelling carefully. Misspelled words kill your credibility... and your chances to get them on your list.
Number 7 - Quantify. In your message, note how many people have used your product successfully, or how many ways the reader can use your product, etc. Give them a number that spells out why your product/ser
Metal detectors are electronic equipments used to locate metal objects that are hidden in baggage, ground or on the person?s body. Metal detectors are used for various purposes such as security maintenance, item recovery, archaeological exploration, and geological research. Main parts of metal detectors are control box, shaft, and search coil. Control box which has speaker, batteries, and microprocessor coordinates all activ
Number 3 - The 'curiosity' factor in your SUBJECT line, and in the opening to your message, increases your click-through AND your sales. Target your message carefully, (remember who they are and what they want) and elicit the highest level of curiosity.
Number 4 - Use email as a 'lead-in' to a next step. (Send them to your web site, or to an 800 number) Don't attempt to make the sale with it. People like small steps. Get their curiosity, promise an answer by going to the next step. When they do this, your email has done its job!
Number 5 - Personalize. People like to hear and see their name. They are instantly more receptive to your message and what you want them to do. Learn how to have their first name appear in the SUBJECT line, along with the curiosity factor.
Number 6 - Write your message like you are talking to one person, not a crowd. Keep it simple. Keep one goal in mind (having them take a next step). Check your spelling carefully. Misspelled words kill your credibility... and your chances to get them on your list.
Number 7 - Quantify. In your message, note how many people have used your product successfully, or how many ways the reader can use your product, etc. Give them a number that spells out why your product/ser
In part three of Building Your Business On The Golf Course we will look at ways to really enhance your time together.1) Study before the test. Here it really helps to gather as much information as possible about your playing partners. We want to always meet people on their level. Just as no two swings are alike, the same can be said for customers and prospects. Knowing a little about your guests’ personality wi
Number 5 - Personalize. People like to hear and see their name. They are instantly more receptive to your message and what you want them to do. Learn how to have their first name appear in the SUBJECT line, along with the curiosity factor.
Number 6 - Write your message like you are talking to one person, not a crowd. Keep it simple. Keep one goal in mind (having them take a next step). Check your spelling carefully. Misspelled words kill your credibility... and your chances to get them on your list.
Number 7 - Quantify. In your message, note how many people have used your product successfully, or how many ways the reader can use your product, etc. Give them a number that spells out why your product/ser
Many people believe that when the government came up with the telemarketing act that the telephone sales would stop. Consumers were overjoyed to find out that no longer would they be harassed while eating dinner or at home. Nowadays people get cell phone calls where people are trying to sell them stuff and they have to pay for the minutes. It is unfortunate and I believe the telephone sales should stop completely.O
Number 7 - Quantify. In your message, note how many people have used your product successfully, or how many ways the reader can use your product, etc. Give them a number that spells out why your product/service is proven. It makes your message more specific, more impressive, and more believable.
Number 8 - Let them know they CAN do it too. Give the reader the impression that they will be successful with your product/service. Convey the idea that using and being successful with your product is easy to do.
Number 9 - Give your web site visitors a reason to become part of your email list. Make it prominent. Give them something worth putting in their email address for. It is a critical part of how you can grow your business. It keeps you completely 'opt-in' and away from any complaints.
Number 10 - Know which days of the week are proven BEST to send out your email. There IS a difference. It has been tested and studied. Combined with the first 9 'critical' steps, your chances of having success with your email are MUCH better. Want to know which day is BEST? Send me an email… I’ll tell you!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/62586/suggestyou-10-Critical-Steps-to-Email-Success.html">10 Critical Steps to Email Success</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/62586/suggestyou-10-Critical-Steps-to-Email-Success.html]10 Critical Steps to Email Success[/url]
Related Articles:
Using Christmas to Keep in Contact With Your Customers
How to Make a Conversation Flow
Bookmark it:
|