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Suggest You - 5.1 Steps To Increase Your Email Open Rate
There are certain characteristic traits needed to start and run a business. Most of us already have good characteristic traits or we can develop them over time. Have you ever wondered whether or not you have the characteristic traits to become successful in business? See the list below for the top ten characteristic traits of a successful entrepreneur.1) Organization 2) Motivation 3) Honesty 4) Perseverance 5) Vision 6) Adaptability 7) Competitiveness 8) Risk Taking 9) Confidence 10) PersuasivenessThe ten characteristic traits listed above are a few of the many that you will need to possess to get started in a
Don't: Offer a 'free' something and then make them purchase something to get it. Do it as a goodwill offer.
Step Five Point One - Review and Persevere
The U.S. President Calvin Coolidge promoted the idea of perseverence above almost all other qualities. The same applies to engineering your emails. Consider it more over a 12 month time frame than one by one. What you want to see is a steady increase in open and click through rates.
The Bottom Line - Do These Steps Work?
Well, I'd love you to follow them check your results and then let me know. Just email me or leave a comment.
But, so you can have a little confidence here are my figures:
* Average Open Rate: 47.83%
* Average Click Through Rate: 13.69%
We've achieve these simply through the steps I've listed here.
So, over to you. Have a go and see if your results improve.
If your results are better than these already, let me know. That would be great.
If you haven't started an email campaign process with your
Have you always dreamed of owning your own business, having the time and money to visit exotic locations and being able to fly first class? How about starting your own air courier service?If you love traveling, live in or near a city with a large national or international airport, and you have the kind of lifestyle that lets you pick up and go on a moment's notice, then you might want to think about starting your own business as an "air courier".What is an air courier? It's a person who is hired to transport a specific item from one destination to another, within a specified deadline.And, before you start imagining sinister men in trench coats carrying guns with silencers,
In the end, I hope it's going to be worth something. Something I can pass on to clients to help them grow their business.
Here's a couple of pieces of information that will be of interest tothe online community:
* According to DoubleClick, the average open rate for e-newsletters is 27.5%.
* Again, according to DoubleClick, the average click through rate to a site mentioned in the newsletter is 7.2%
If you use e-newsletters as a primary source of communication, compare your figures to the data. How are you doing?
If you want to increase your open- and click-thru rate and become a part of the group that is higher than those averages, read on ...
Step One - Know Your Reader
I know, how obvious is that? However, one of the pitfalls in easy online communication is just that. It can be TOO easy. The first step is to really know your client base, or who your reader is. It's more than just knowing they are a "real estate broker" or a "florist" or even a "purchaser".
You have to know what their mood is.
Yes, their mood!
How can you know this? With some thought, commonsense and a focus on the customer, not your product.
You have to look at the pure definition of rapport: stand in your customer's shoes. See it from their perspective, understand their feeling in their situation. Then you'll begin to get somewhere.
Step Two - Be Clear About Benefits
Keep in mind it's their hard earned cash you want them to part with. They won't part with it lightly so really consider how what you do or what you sell makes their life easier, better, more comfortable. If YOU can't define that, they wan't be able to either.
Step Three - Use the Right Words
Use words that will capture their attention without overstating what you do. Tell them exactly what you can do for them.
Talk in terms they will "feel" - that's why it is so important to develop the rapport, even in an email. Our feelings are our drivers. Have you ever backed away from something and thought "something doesn't feel right about this?"
For instance, a recent campaign for one of our clients who work with brides brought home this point.
We talked about the warm spring day, the breeze of the river, the fragrance of the floral arrangements, the magic of the day.
We talked about being able to recreate that moment in their mind and how to do that. It really worked and our open rate was over 40%! And a follow up campaign was over ... 75%!!!
Step Four - Get Below The Surface
By creating the picture your client wants, you can then create headlines or subject lines and content that speaks to the prospect below the surface.
Think of a person's buying zones as above the surface and below the surface, much like an iceberg.
Above the Surface
Above the surface are all the facts and reasons why they should or shouldn't purchase what you offer. It's the rational place where they do the "pros and cons" thing.
Below the Surface
This is where you need to be or get to. These are the emotions and motivators for buying decisions. It's where a customer might say "I know it's expensive but I'll look great in this dress."
People buy based on emotion. If you can connect with those emotions, then you have increased your chances of making a sale.
It applies the same way for e-newsletters and email offers to clients. Work on getting below the surface. The first thing you want to get is their attention and then to open up a conversation.
----------------
A Small Caution
----------------
I fully support accessing the client's emotions. It's what they want. I do not support manipulating those emotions for pure personal gain, regardless of the value to the client.
Step Five - Offer Something of Value
Give something away. Whether it be a discount off what you do, or a tangible prize you can give away easily it will help. If you set it up right you can highlight this in the email/newsletter subject line.
Don't: Offer a 'free' something and then make them purchase something to get it. Do it as a goodwill offer.
Step Five Point One - Review and Persevere
The U.S. President Calvin Coolidge promoted the idea of perseverence above almost all other qualities. The same applies to engineering your emails. Consider it more over a 12 month time frame than one by one. What you want to see is a steady increase in open and click through rates.
The Bottom Line - Do These Steps Work?
Well, I'd love you to follow them check your results and then let me know. Just email me or leave a comment.
But, so you can have a little confidence here are my figures:
* Average Open Rate: 47.83%
* Average Click Through Rate: 13.69%
We've achieve these simply through the steps I've listed here.
So, over to you. Have a go and see if your results improve.
If your results are better than these already, let me know. That would be great.
If you haven't started an email campaign process with your
Yesterday I did a sales training program for a great company. This company is 64 years old and makes a product whose name you would recognize immediately. The sales training was scheduled the day after the company introduced a new product. This product has great features and outstanding benefits for their customers. The outside sales reps were given a goal to sell 25 units within the next 12 months. For the purpose of this newsletter and to maintain the privacy of the company they shall remain anonymous. I would like to share some of the thoughts I have on how to achieve consistent selling results. Here we go... Let's talk about the principles of GOAL SETTING. Mos
You have to know what their mood is.
Yes, their mood!
How can you know this? With some thought, commonsense and a focus on the customer, not your product.
You have to look at the pure definition of rapport: stand in your customer's shoes. See it from their perspective, understand their feeling in their situation. Then you'll begin to get somewhere.
Step Two - Be Clear About Benefits
Keep in mind it's their hard earned cash you want them to part with. They won't part with it lightly so really consider how what you do or what you sell makes their life easier, better, more comfortable. If YOU can't define that, they wan't be able to either.
Step Three - Use the Right Words
Use words that will capture their attention without overstating what you do. Tell them exactly what you can do for them.
Talk in terms they will "feel" - that's why it is so important to develop the rapport, even in an email. Our feelings are our drivers. Have you ever backed away from something and thought "something doesn't feel right about this?"
For instance, a recent campaign for one of our clients who work with brides brought home this point.
We talked about the warm spring day, the breeze of the river, the fragrance of the floral arrangements, the magic of the day.
We talked about being able to recreate that moment in their mind and how to do that. It really worked and our open rate was over 40%! And a follow up campaign was over ... 75%!!!
Step Four - Get Below The Surface
By creating the picture your client wants, you can then create headlines or subject lines and content that speaks to the prospect below the surface.
Think of a person's buying zones as above the surface and below the surface, much like an iceberg.
Above the Surface
Above the surface are all the facts and reasons why they should or shouldn't purchase what you offer. It's the rational place where they do the "pros and cons" thing.
Below the Surface
This is where you need to be or get to. These are the emotions and motivators for buying decisions. It's where a customer might say "I know it's expensive but I'll look great in this dress."
People buy based on emotion. If you can connect with those emotions, then you have increased your chances of making a sale.
It applies the same way for e-newsletters and email offers to clients. Work on getting below the surface. The first thing you want to get is their attention and then to open up a conversation.
----------------
A Small Caution
----------------
I fully support accessing the client's emotions. It's what they want. I do not support manipulating those emotions for pure personal gain, regardless of the value to the client.
Step Five - Offer Something of Value
Give something away. Whether it be a discount off what you do, or a tangible prize you can give away easily it will help. If you set it up right you can highlight this in the email/newsletter subject line.
Don't: Offer a 'free' something and then make them purchase something to get it. Do it as a goodwill offer.
Step Five Point One - Review and Persevere
The U.S. President Calvin Coolidge promoted the idea of perseverence above almost all other qualities. The same applies to engineering your emails. Consider it more over a 12 month time frame than one by one. What you want to see is a steady increase in open and click through rates.
The Bottom Line - Do These Steps Work?
Well, I'd love you to follow them check your results and then let me know. Just email me or leave a comment.
But, so you can have a little confidence here are my figures:
* Average Open Rate: 47.83%
* Average Click Through Rate: 13.69%
We've achieve these simply through the steps I've listed here.
So, over to you. Have a go and see if your results improve.
If your results are better than these already, let me know. That would be great.
If you haven't started an email campaign process with your
Attraction marketing is about making a customer for life not just making a sale. It's about connecting your passion in business with your perfect clients and customers and giving them a enjoyable experience with your company. People like buying but they hate being sold stuff. Attraction marketing is based on alignment with Universal law and the principles of positive energy not on struggle, lack, and resistance. When using the principals of attraction marketing you are leading not selling. You need to give value and be of service every step of the way without giving away the store. These 7 tips will get you ready to put attraction marketing into action.1. Begin with the end in mind- wha
For instance, a recent campaign for one of our clients who work with brides brought home this point.
We talked about the warm spring day, the breeze of the river, the fragrance of the floral arrangements, the magic of the day.
We talked about being able to recreate that moment in their mind and how to do that. It really worked and our open rate was over 40%! And a follow up campaign was over ... 75%!!!
Step Four - Get Below The Surface
By creating the picture your client wants, you can then create headlines or subject lines and content that speaks to the prospect below the surface.
Think of a person's buying zones as above the surface and below the surface, much like an iceberg.
Above the Surface
Above the surface are all the facts and reasons why they should or shouldn't purchase what you offer. It's the rational place where they do the "pros and cons" thing.
Below the Surface
This is where you need to be or get to. These are the emotions and motivators for buying decisions. It's where a customer might say "I know it's expensive but I'll look great in this dress."
People buy based on emotion. If you can connect with those emotions, then you have increased your chances of making a sale.
It applies the same way for e-newsletters and email offers to clients. Work on getting below the surface. The first thing you want to get is their attention and then to open up a conversation.
----------------
A Small Caution
----------------
I fully support accessing the client's emotions. It's what they want. I do not support manipulating those emotions for pure personal gain, regardless of the value to the client.
Step Five - Offer Something of Value
Give something away. Whether it be a discount off what you do, or a tangible prize you can give away easily it will help. If you set it up right you can highlight this in the email/newsletter subject line.
Don't: Offer a 'free' something and then make them purchase something to get it. Do it as a goodwill offer.
Step Five Point One - Review and Persevere
The U.S. President Calvin Coolidge promoted the idea of perseverence above almost all other qualities. The same applies to engineering your emails. Consider it more over a 12 month time frame than one by one. What you want to see is a steady increase in open and click through rates.
The Bottom Line - Do These Steps Work?
Well, I'd love you to follow them check your results and then let me know. Just email me or leave a comment.
But, so you can have a little confidence here are my figures:
* Average Open Rate: 47.83%
* Average Click Through Rate: 13.69%
We've achieve these simply through the steps I've listed here.
So, over to you. Have a go and see if your results improve.
If your results are better than these already, let me know. That would be great.
If you haven't started an email campaign process with your
It's important for a salesperson to have a backbone of steel and a strong constitution. The wise salesperson prepares him, or herself for anything that may happen throughout the course of a business day and is not offended if a customer turns down their proposition, even if they get a door slammed in their face.How to Deal With Rejection:The rude customer will go about his day without any regard to your hurt feelings. By allowing yourself to loose your temper, or becoming resentful you will only be defeating yourself. Sadly enough, it just takes some people a little longer to grow up. Some never do. So don't let their bad attitude bog you down in self-doubt, or cause you to h
Below the Surface
This is where you need to be or get to. These are the emotions and motivators for buying decisions. It's where a customer might say "I know it's expensive but I'll look great in this dress."
People buy based on emotion. If you can connect with those emotions, then you have increased your chances of making a sale.
It applies the same way for e-newsletters and email offers to clients. Work on getting below the surface. The first thing you want to get is their attention and then to open up a conversation.
----------------
A Small Caution
----------------
I fully support accessing the client's emotions. It's what they want. I do not support manipulating those emotions for pure personal gain, regardless of the value to the client.
Step Five - Offer Something of Value
Give something away. Whether it be a discount off what you do, or a tangible prize you can give away easily it will help. If you set it up right you can highlight this in the email/newsletter subject line.
Don't: Offer a 'free' something and then make them purchase something to get it. Do it as a goodwill offer.
Step Five Point One - Review and Persevere
The U.S. President Calvin Coolidge promoted the idea of perseverence above almost all other qualities. The same applies to engineering your emails. Consider it more over a 12 month time frame than one by one. What you want to see is a steady increase in open and click through rates.
The Bottom Line - Do These Steps Work?
Well, I'd love you to follow them check your results and then let me know. Just email me or leave a comment.
But, so you can have a little confidence here are my figures:
* Average Open Rate: 47.83%
* Average Click Through Rate: 13.69%
We've achieve these simply through the steps I've listed here.
So, over to you. Have a go and see if your results improve.
If your results are better than these already, let me know. That would be great.
If you haven't started an email campaign process with your
Have you ever heard the saying “I don’t care how much you know until I know how much you care”?The key to growing your business is genuinely caring about others. People see through someone who’s transparent. Think about it – haven’t you met people who acted like they were interested in what you had to say? You knew in your heart that they weren’t really paying attention, didn’t you? They had an agenda and it was apparent. You’ve probably been called on by that kind of salesperson. You knew they didn’t care. So, did you really care how much they knew? Or rather, did you connect with the person who paid attention to you? The person who took the time to understand what y
Don't: Offer a 'free' something and then make them purchase something to get it. Do it as a goodwill offer.
Step Five Point One - Review and Persevere
The U.S. President Calvin Coolidge promoted the idea of perseverence above almost all other qualities. The same applies to engineering your emails. Consider it more over a 12 month time frame than one by one. What you want to see is a steady increase in open and click through rates.
The Bottom Line - Do These Steps Work?
Well, I'd love you to follow them check your results and then let me know. Just email me or leave a comment.
But, so you can have a little confidence here are my figures:
* Average Open Rate: 47.83%
* Average Click Through Rate: 13.69%
We've achieve these simply through the steps I've listed here.
So, over to you. Have a go and see if your results improve.
If your results are better than these already, let me know. That would be great.
If you haven't started an email campaign process with your clients, I hope these figures give you some confidence to start and gain real benefits.
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