Tags |
|
|
Links |
|
|
Suggest You - Publishing For Profits Checklist: Are You Doing These 5 Things?
Learning how to use a complex software package is usually a daunting task, and trying to learn all the ins and outs within the time limits of a free trial is even harder. Not only do you need to find out how the CRM software package works, but you need also to learn if you can apply it to the specific needs of your business.For the inexperienced person, choosing the best Customer Relationship Management system can be a difficult. Does your business need an on demand solution, meaning a hosted, accessible over the Internet platform, or can your organization use a real run-on-Windows application.The basic acronyms CRM (Customer Relations Management), ERP (Enterprise resource planning, integrating all data and processes of an organization into a unified system), SFA (Sales Force Automation, automated, time saving systems that help the sales people) can be intimidating, but you should know them. A simple Google search will usually tell you what the acronym means.To make the best of it, you should stick to a few simple rules that can show you what systems ar
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life, hopefully as a good, positive source of encouragement and guidance.
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a pers
In business, it’s a common saying to “Never Let Them See You Sweat.” But sometimes it’s just plain hard to keep unemotional as you do business with someone. When you close a big deal, get permission to build a fantastic piece of art and get paid an unreal amount of money for the project, it’s pretty hard to maintain professional composure. You want to jump up and down, hug the client and turn cartwheels. But we must maintain our dignity.Can you imagine the reaction you’d get from the client? They might be horrified. They’d be thinking, “these people are just too excited, this must be the first big job they’ve ever sold, what have I done, how can I get out of this?”So we pretend that this is commonplace, that it happens all the time, maybe missing a chance to really experience child-like joy. Then we get home and we can’t really talk to friends and neighbors about the joy. We have to keep it safely bottled up, because if we let it out, they’ll think we’re bragging or gloating or showing off. Besides, they didn’t know that we’d been up all night for months, sick
I have a lot of things to balance -- ministry, family, business, golf ... usually in that order :o) and I need planners and reminders to keep me on track.
Emphasis is on the REMINDERS.
I even have a software program that sends me emails each day reminding me of important appointments and activities.
Reminders are a good thing. Sometimes they jar us back to reality like a bone-shaking tackle by a middle linebacker, but, still, they are a good thing.
And publishing this article has been a "good thing" for me. It's been a reminder. A reminder of the important things about publishing.
You see, if we're not careful, we get into a "rut" when it comes to publishing, specifically in publishing our NEWSLETTERS. While I am no longer publishing an ezine, opting to devote my content to articles, reports and mini-courses, many of my subscribers ARE newsletter publishers.
So, I've put together this "checklist" of reminders that I have personally experienced during the past few days as my focus has been refreshed.
Ask yourself these 5 questions before publishing your next newsletter issue...
1. Are you PASSIONATE? One of the things that has drawn me to blogging is the amazing passion of most bloggers. Those who publish a blog are usually those who just love to talk about their particular interest. It's what they talk about when they are OFFLINE. It's what they think about. It's a part of their lives. And they just want to share it with anyone who is willing to listen.
When newsletters "began", that was driving force... passion. And, for many, the passion is still alive. And they'd publish their ezine even if they only had a handful of subscribers who were mostly relatives. Doesn't matter. If someone is willing to listen, they'll talk via a newsletter.
The focus isn't on the "numbers" (I.E. How many subscribers do I have on my list) but rather is on the "topic", the thing that they can't seem to get enough of, or give enough of.
What about you? Is the passion still there?
2. Are you PERSONABLE? Spend enough time here and you'll get to know me. More than what I KNOW as a marketer, you'll learn about what I BELIEVE as a fellow human. You'll also get to know about me and my life. Maybe more than you want to know. You'll learn that I am a committed Christian, that I absolutely love to play golf, I have a wonderful wife and little boy and I can quote just about every episode of the Andy Griffith Show.
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life, hopefully as a good, positive source of encouragement and guidance.
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a perso
Groups looking for money to run special events or make special purchases will be glad to know that there are fund-raising services that will help them in their endeavors. Fasttrack Fundraising, for example, is a group of people working together to help non-profit groups raise needed funds and understand the importance of fundraising and also the challenges. They've done the car washes and bake sales that took all day to raise only a few dollars. So they developed fun, easy fundraiser programs that raised the needed funds, fast.Companies such as FastTrack have great knowledge of the fund raising efforts that have been successful and those that have failed and will work with any organization that needs to fundraise. Whether it's school fundraising, sororities, fraternities, sports fundraising, church fundraising, college fundraising, or any other type of non-profit fundraising, the employees at FastTrack have been there, done that. They can offer great advice to groups so they put their efforts into the campaign for funds that will make the most money in the least amou
And publishing this article has been a "good thing" for me. It's been a reminder. A reminder of the important things about publishing.
You see, if we're not careful, we get into a "rut" when it comes to publishing, specifically in publishing our NEWSLETTERS. While I am no longer publishing an ezine, opting to devote my content to articles, reports and mini-courses, many of my subscribers ARE newsletter publishers.
So, I've put together this "checklist" of reminders that I have personally experienced during the past few days as my focus has been refreshed.
Ask yourself these 5 questions before publishing your next newsletter issue...
1. Are you PASSIONATE? One of the things that has drawn me to blogging is the amazing passion of most bloggers. Those who publish a blog are usually those who just love to talk about their particular interest. It's what they talk about when they are OFFLINE. It's what they think about. It's a part of their lives. And they just want to share it with anyone who is willing to listen.
When newsletters "began", that was driving force... passion. And, for many, the passion is still alive. And they'd publish their ezine even if they only had a handful of subscribers who were mostly relatives. Doesn't matter. If someone is willing to listen, they'll talk via a newsletter.
The focus isn't on the "numbers" (I.E. How many subscribers do I have on my list) but rather is on the "topic", the thing that they can't seem to get enough of, or give enough of.
What about you? Is the passion still there?
2. Are you PERSONABLE? Spend enough time here and you'll get to know me. More than what I KNOW as a marketer, you'll learn about what I BELIEVE as a fellow human. You'll also get to know about me and my life. Maybe more than you want to know. You'll learn that I am a committed Christian, that I absolutely love to play golf, I have a wonderful wife and little boy and I can quote just about every episode of the Andy Griffith Show.
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life, hopefully as a good, positive source of encouragement and guidance.
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a pers
Most companies depend on referrals to help grow business; we all want to be on the receiving end of positive buzz and great word-of-mouth advertising. A recent study of consumer behavior says that Word-of-Mouth (WOM) influences purchasing behavior more than any form of advertising. As consumers, each of us has been both the influencer and the one being influenced by a recommendation, referral or warning about a product or service. As a business owner you can wait and hope that satisfied customers will spread the word or you can encourage WOM by incorporating a few well-chosen tactics.Loyalty Programs We all use them. Right now I receive a discount on gasoline from the grocery store where I shop, I have 3 loyalty cards from retailers that send gift certificates as user rewards, and cards from two coffee shops that offer "free" drinks after I buy way too many $4.35 drinks. Yes, I have told at least one person about each of those fabulous offers…WOM.Sampling My daughter loves to go to the grocery store to try all the foods that are sampled. I hav
1. Are you PASSIONATE? One of the things that has drawn me to blogging is the amazing passion of most bloggers. Those who publish a blog are usually those who just love to talk about their particular interest. It's what they talk about when they are OFFLINE. It's what they think about. It's a part of their lives. And they just want to share it with anyone who is willing to listen.
When newsletters "began", that was driving force... passion. And, for many, the passion is still alive. And they'd publish their ezine even if they only had a handful of subscribers who were mostly relatives. Doesn't matter. If someone is willing to listen, they'll talk via a newsletter.
The focus isn't on the "numbers" (I.E. How many subscribers do I have on my list) but rather is on the "topic", the thing that they can't seem to get enough of, or give enough of.
What about you? Is the passion still there?
2. Are you PERSONABLE? Spend enough time here and you'll get to know me. More than what I KNOW as a marketer, you'll learn about what I BELIEVE as a fellow human. You'll also get to know about me and my life. Maybe more than you want to know. You'll learn that I am a committed Christian, that I absolutely love to play golf, I have a wonderful wife and little boy and I can quote just about every episode of the Andy Griffith Show.
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life, hopefully as a good, positive source of encouragement and guidance.
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a pers
Mary Haven, who is a top rainmaker for her company believes that she gets her calls returned because her clients know that she has a wealth of knowledge about what’s going on in her industry. She can discuss business trends as well as who’s been promoted, demoted or changed jobs. This type of industry knowledge, or gossip, is very enticing. Taking a telephone call from Mary is really an opportunity to get updated on trends and who’s doing what in her industry.Mary supplements her reputation by writing frequently for an industry trade publication and speaking at conferences, meetings and symposiums. She uses her speeches as a tool for staying in touch by calling existing and prospective clients and encouraging them to attend. Writing articles both enhances Mary’s credibility and provides her with a variety of excuses for staying in touch with her clients, both when she is researching the article and after it is published.Focus is an important component in developing your reputation for expertise. Most people define their focus by indus
The focus isn't on the "numbers" (I.E. How many subscribers do I have on my list) but rather is on the "topic", the thing that they can't seem to get enough of, or give enough of.
What about you? Is the passion still there?
2. Are you PERSONABLE? Spend enough time here and you'll get to know me. More than what I KNOW as a marketer, you'll learn about what I BELIEVE as a fellow human. You'll also get to know about me and my life. Maybe more than you want to know. You'll learn that I am a committed Christian, that I absolutely love to play golf, I have a wonderful wife and little boy and I can quote just about every episode of the Andy Griffith Show.
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life, hopefully as a good, positive source of encouragement and guidance.
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a pers
Newer sellers often forget that there are some major costs associated with selling products on eBay. They quickly become excited when the auction sales start rolling in. However those who know how to amake money on eBay know that all of the costs associated with each item and the sale of that item must be comprehended before a seller can determine if a profit has been made.There is a long list of costs associated with starting down the road to amake money on eBay. Those cost categories include: • Cost of Goods Sold • Listing Fees • PayPal Fees • Final Value Fees • Shipping and Handling • Profit Note that each category includes several components. For example Cost of Goods Sold needs to include not only the price of the item, but also freight costs. Don’t forget that costs associated with missing and damaged items from shipping must also be included.To amake money on eBay, a minimum profit target should also be included as a measure of auction success. One method is to factor in a per-item profit target as a cost figure. Anot
And, to the great dismay and terror of my buddy Ryan Deiss, I will occasionally eat a potted meat sandwich.
See, I told you it might be more than you want to know. :o)
The point is this: we're going to connect. Sooner or later, you'll get to know me. And I'll become a part of your life, hopefully as a good, positive source of encouragement and guidance.
I don't hide behind a mask. I don't pretend to be something that I'm not. You get the real me. There will be times you love me, there will be times you won't love me as much. But, one thing will be certain, you'll see a real person that you can connect with.
More than a publisher, I'm a person.
That's what folks want. They don't want a "newsletter publisher" sending them mailings every week. They want a "newsletter person" who will be real with them. Someone who can be personal. Someone they can relate to.
Someone like themselves.
Will you be that person?
3. Are you PROVIDING? Let's be honest here: the only thing that will BRING YOU BACK to a site is whether or not you feel like you have gained something in going there. If you've been educated, you'll be back. If you've been entertained, you'll be back. If you have found something to be beneficial to you, then you'll come back over and over again. And you'll stay as long as you continue to gain something.
Newsletters should PROVIDE something to their readers. And that's QUALITY content. That's something that either EDUCATES or ENTERTAINS. Or, preferably, BOTH.
As a publisher of a newsletter, do you give of yourself to your readers? More than just trying to get them to buy something or do something... are you doing something for them?
4. Are you PROVOCATIVE? Learn this truth right now: the most read newsletters are the ones who are hosted by the most opinionated authors. Those who stand up and share their thoughts, even when those thoughts are controversial and go against popular opinion will always get attention.
I'm not saying "go against the grain" just for the sake of stirring up a hornet's nest. Not saying that at all. I'm just saying "Speak your mind." If you've got something to say, say it. If something's bothering you, get it off your chest. Be authentic. Be real.
Don't deliberately try to harm or offend, but don't be afraid to stand up and be counted. Some will agree. Some will disagree. (That's okay... because they are entitled to their opinion too.) But all will READ.
The point is this: your newsletter is your mouthpiece. You want to guard it against hurtful words, but you always want it to be honest and forthright, sharing the "truth, whole truth and nothing but the truth" about your passion, whether it's traditional or cutting edge in its opinions.
5. Are you PROFITABLE? OK, so not all newsletters are out to produce profits. But, for the sake of this "Publishing for PROFITS" checklist, let's assume that you ARE trying to make money from your ezine. And let's look at how most profitable newsletters make money (those that ARE trying to produce profits)
Here it is in a nutshell: They are money makers, but not money grabbers.
Yes, you'll see links to my products on my sites. Yes, you'll see an affiliate link here and there. Yes, I'll try to get you on a list. Yes, sooner or later I'd like you to spend some money with me.
There, I said it. It's
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/63217/suggestyou-Publishing-For-Profits-Checklist--Are-You-Doing-These-5-Things.html">Publishing For Profits Checklist: Are You Doing These 5 Things?</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/63217/suggestyou-Publishing-For-Profits-Checklist--Are-You-Doing-These-5-Things.html]Publishing For Profits Checklist: Are You Doing These 5 Things?[/url]
Related Articles:
Marketing Offline Can Substantially Increase Your Online Business
8 Procedures to Take Control of Sales and Marketing
Did eBay Open the Door for Google?
Bookmark it:
|