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Suggest You - 10 Must Haves for a Successful E-Newsletter
Succession planning, like any business acumen, is both an art and a science. That is to say, there are many proven strategies that can and must be followed so that successful transition can occur.Too often organizations address the succession challenge through the rearview mirror. They wait for someone to step down or even worse, be removed. Then and only then do they entertain thoughts of who or what should happen next?One of the reasons little forethought is given to succession is evident in the fact that it rarely shows up in corporate business plans. Companies are quite diligent in forecasting-out 3, 5 and even 10-years but most of what they plan has more to do with finance, P&L, product evolution and little or no emphasis on who or how future leaders will captain the corporate ship.It’s no secret senior executives, especially those new to the position, see themselves as bulletproof. In their minds, talk of succession is analogous to talk about potential failure - they will be there forever - so they have little appetite for negativities like that preferring rather to concentrate on positive things like how they will make the company successful - perhaps in perpetuity?Professional consultants like Pat Micallef, VP of international consulting firm The Meta Group, takes a strong position when he says, “The suc
Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.
9. AN OPT-OUT
While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.
A simple “Click here to unsubscribe” will suffice.
Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.
10. SIGNATURE
An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this:
All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org
Or for a more personal touch
Sincerely,
Joe Dingo
Joe@JD.com
www.JD.com
866-555-1212
It is important to have a signature for several reasons:
1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.
There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an
Here we are in the midst of the holiday rush. Shopping, wrapping, open houses, giving, cooking, eating, entertaining, caroling – you know – it’s that “over the river and through the snow” time of year… and yet, with the year-end looming it is also a time for taking stock of your current reality, creating new goals, resolutions, and changing paradigms.All too often we concoct our resolutions or goals while rushing from one event to another while waiting for a stoplight or lying in bed awaiting sleep while thoughts of sugarplums dance in the head; not a good time or state of mind for business or personal planning. Instead of making life-changing decisions in the blink of an eye, stop and consider a few things. First look back at your goals for this year. What did you accomplish? How were you able to accomplish them? How did it feel when you triumphed? Give yourself a big pat on the back. That’s enough self-congratulations. It’s time to move on.Now look at the goals you didn’t accomplish. What were the reasons? What would you do differently knowing what you now know? Did you even start down the path towards accomplishment and monitor progress or did you just forget about them? How did it feel when you realized you were not going to accomplish them? Were your goals too ambitious or did outside factors take preceden
The following pages contain a list of ‘must haves’ from the beginning to the end of your newsletter, and everything in between.
First and foremost, your E-Newsletter must have a:
1. SUBJECT LINE
Your newsletter’s headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success. Other than whom the e-mail is from, it is what your reader sees first. Without a successful headline, your e-mail is destined for the trash can and you’ve missed a golden opportunity to reach clients and prospects with your message.
Writing a good headline is tricky and something people spend years learning and practicing. That being said, there are a few keys to a successful headline that I’d like to share with you.
● Appeal to your reader’s self interest. Provide a benefit to your reader and make it personal to your audience of clients and prospects. Example: “10 Ways To Increase Your Portfolio Earnings Overnight.” This type of headline might work for a financial investment firm, or an accountant. A headline can be tailored to any industry and what your readers are interested in.
● Make it Newsworthy Headlines using the words ‘new’, ‘now’, ‘finally’, ‘announcing’, and ‘latest’ give the reader a sense of newsworthiness. “New Soil Conditioner Increases Plant Life By 10%.” This headline is both newsworthy and it appeals to the reader’s self interest-assuming that the newsletter is going to clients of a nursery, florist and the like and not to an automotive repair shop!
● Appeal to the reader’s emotions. Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and Altruism are among many of the emotions that you can use to motivate your reader to open your newsletter. “How To Ask Your Boss For A Raise,” would be good headline for a staffing company. It appeals to the reader’s curiosity. Another curiosity driven headline might be “10 Questions You Should Never Ask A Prospective Client.”
One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline.
2. VOLUME NUMBER AND A DATE.
It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again.
Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they’re hunting through old issues for the amazing content that you’ve supplied them.
By organizing your newsletters by volume and date, you also make it easier to track each issue’s effectiveness.
3. THEME
Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.
A doctor’s office might run an issue with the theme of fighting the flu just before flu season. The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc. Similarly, they could offer a theme on allergies in early spring.
A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays. The articles could reference menu items or recipes that they use as a marketing tie in.
An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next. They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc…
You’re getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer’s lives could be a theme-say a commercial construction company provides installation of a new type of roofing--there’s the theme for the newsletter. Themes are easy to come by; the trick is sticking to them.
4. INFORMATION
Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable.
We’re a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes—Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis!
According to an article recently published by the Newsletter & Electronic Publishers Association www.newsletters.org —“Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs.
This quotation ties in to the next E-Newsletter necessity:
5. An Option for Reader Feedback
An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print.
A simple feedback form occasionally included in the newsletter or a more consistent ‘Dear Abby’ type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication.
6. AN OFFER
Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.
Don’t let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale.
Tie the offer in to your theme and with a good headline, you have a sure hit! Let’s go back to our very first headline “10 Ways To Increase Your Portfolio Overnight.” Let’s assume that the newsletter is from a team of financial advisors.
The broad theme is increasing your portfolio; let’s assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product.
Basic clicks through to your website for more information, a ‘click here to register’ type of option, or a registration form right in the newsletter are just some of the possibilities.
7. LINK TO YOUR WEBSITE
Again, the reason for your newsletter is to sell your product or service. If you don’t have at least one link to your website then you’re not giving the newsletter the chance to do its job.
If you don’t have a website-GET ONE!
No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they’re not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base.
Links to your website in your newsletter provide not only a tool to sell but they’re also great tools for realizing the effectiveness of your website. They’re measurable.
8. VIRAL MARKETING
Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends.
Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.
9. AN OPT-OUT
While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.
A simple “Click here to unsubscribe” will suffice.
Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.
10. SIGNATURE
An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this:
All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org
Or for a more personal touch
Sincerely,
Joe Dingo
Joe@JD.com
www.JD.com
866-555-1212
It is important to have a signature for several reasons:
1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.
There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an e
When you’re hunting for accountancy audit jobs, you have approximately ten seconds to make a first impression. That’s about how long the average HR recruiter will look at your CV unless something on it catches their attention. In order to make it onto the interview list, you need a CV that will command attention for you in the first ten seconds. If you want a CV that will land in the contact list rather than the dustbin, there are some standard rules you should follow when writing a CV to apply for audit jobs.1. Follow standard formattingYour CV needs to accomplish three objectives: create a good first impression, detail your experience and qualifications, and get you an interview. If it accomplishes the first two, the third will follow. Keep in mind that HR assistants see dozens of CVs every week. They’re practiced at skimming them to get the information that they need to know. If that important information isn’t where it’s expected to be, you could lose out on a job contact.2. Lay out your CV for visual appeal.A CV that is easy on the eye is more likely to be read further. To make your CV more visually appealing, keep the following in mind: - Use bolding judiciously to make section titles stand out. - Don’t justify your text. Justified text looks mass produced and is
One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline.
2. VOLUME NUMBER AND A DATE.
It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again.
Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they’re hunting through old issues for the amazing content that you’ve supplied them.
By organizing your newsletters by volume and date, you also make it easier to track each issue’s effectiveness.
3. THEME
Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.
A doctor’s office might run an issue with the theme of fighting the flu just before flu season. The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc. Similarly, they could offer a theme on allergies in early spring.
A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays. The articles could reference menu items or recipes that they use as a marketing tie in.
An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next. They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc…
You’re getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer’s lives could be a theme-say a commercial construction company provides installation of a new type of roofing--there’s the theme for the newsletter. Themes are easy to come by; the trick is sticking to them.
4. INFORMATION
Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable.
We’re a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes—Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis!
According to an article recently published by the Newsletter & Electronic Publishers Association www.newsletters.org —“Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs.
This quotation ties in to the next E-Newsletter necessity:
5. An Option for Reader Feedback
An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print.
A simple feedback form occasionally included in the newsletter or a more consistent ‘Dear Abby’ type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication.
6. AN OFFER
Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.
Don’t let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale.
Tie the offer in to your theme and with a good headline, you have a sure hit! Let’s go back to our very first headline “10 Ways To Increase Your Portfolio Overnight.” Let’s assume that the newsletter is from a team of financial advisors.
The broad theme is increasing your portfolio; let’s assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product.
Basic clicks through to your website for more information, a ‘click here to register’ type of option, or a registration form right in the newsletter are just some of the possibilities.
7. LINK TO YOUR WEBSITE
Again, the reason for your newsletter is to sell your product or service. If you don’t have at least one link to your website then you’re not giving the newsletter the chance to do its job.
If you don’t have a website-GET ONE!
No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they’re not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base.
Links to your website in your newsletter provide not only a tool to sell but they’re also great tools for realizing the effectiveness of your website. They’re measurable.
8. VIRAL MARKETING
Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends.
Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.
9. AN OPT-OUT
While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.
A simple “Click here to unsubscribe” will suffice.
Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.
10. SIGNATURE
An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this:
All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org
Or for a more personal touch
Sincerely,
Joe Dingo
Joe@JD.com
www.JD.com
866-555-1212
It is important to have a signature for several reasons:
1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.
There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an
A website of your own is no longer a pipe dream. If you have even a modest budget there is an excellent range of low-cost hosting options available, some with free website building facilities. The advent of free hosting providers even means that a quite passable site can be within the grasp of almost anyone with an internet connection.First of all, however, you must decide where and how the site will be hosted. The key to deciding what you need in a hosting provider is to understand the nature of the website you are planning to put on the Internet.For instance, if you are posting just a few personal web pages that hardly anybody will access, a very basic, perhaps free hosting service may be just the thing for you.But before you dive in to either free or paid hosting, here are some tips that will help you avoid time wasting or costly mistakes.1. Uptime Simply put, uptime is time that your site is available for Internet users to access it, browse through its pages, and place orders. For you, uptime means time that you can receive orders and make money.Uptime is generally measured as a percentage - the percentage of time a website is up and available to Internet visitors. In industry terms, the more '9s' a hosting provider achieves in uptime performance, the better.2. Security If your websit
You’re getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer’s lives could be a theme-say a commercial construction company provides installation of a new type of roofing--there’s the theme for the newsletter. Themes are easy to come by; the trick is sticking to them.
4. INFORMATION
Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable.
We’re a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes—Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis!
According to an article recently published by the Newsletter & Electronic Publishers Association www.newsletters.org —“Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs.
This quotation ties in to the next E-Newsletter necessity:
5. An Option for Reader Feedback
An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print.
A simple feedback form occasionally included in the newsletter or a more consistent ‘Dear Abby’ type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication.
6. AN OFFER
Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.
Don’t let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale.
Tie the offer in to your theme and with a good headline, you have a sure hit! Let’s go back to our very first headline “10 Ways To Increase Your Portfolio Overnight.” Let’s assume that the newsletter is from a team of financial advisors.
The broad theme is increasing your portfolio; let’s assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product.
Basic clicks through to your website for more information, a ‘click here to register’ type of option, or a registration form right in the newsletter are just some of the possibilities.
7. LINK TO YOUR WEBSITE
Again, the reason for your newsletter is to sell your product or service. If you don’t have at least one link to your website then you’re not giving the newsletter the chance to do its job.
If you don’t have a website-GET ONE!
No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they’re not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base.
Links to your website in your newsletter provide not only a tool to sell but they’re also great tools for realizing the effectiveness of your website. They’re measurable.
8. VIRAL MARKETING
Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends.
Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.
9. AN OPT-OUT
While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.
A simple “Click here to unsubscribe” will suffice.
Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.
10. SIGNATURE
An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this:
All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org
Or for a more personal touch
Sincerely,
Joe Dingo
Joe@JD.com
www.JD.com
866-555-1212
It is important to have a signature for several reasons:
1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.
There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an
Picture this…The typical business owner starts a business. Usually it’s just them by themselves or maybe one or two other people.They do a great job. As the number of staff is small everyone is working together and they are getting things done.They become successful and it’s time to employ some more people.A couple more people are employed – but some cracks start to appear.As the business employs some more staff – the cracks become wider and wider.Soon the business owner notices that there’s not much money being made by the business.There’s staff problems.There may be some customers complaining. Some customers may even be lost.Things just aren’t working anymore.The business ‘plateaus’ and the owner becomes stressed, tired and overwhelmed.The business owner starts to ask whether it’s all worth it.Should they downsize and just go back to the way things were… Or do they grow.They want to grow the business – they know that’s there’s heaps of potential in the business – yet they keep hitting ‘a brick wall’.They are trying to make it to the next level, but they keep getting sucked back in to the business to ‘put out fires’… and it’s wearing the owner down.Sound familiar?I see this all the time. It’s at this point that my clients seek m
Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.
Don’t let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale.
Tie the offer in to your theme and with a good headline, you have a sure hit! Let’s go back to our very first headline “10 Ways To Increase Your Portfolio Overnight.” Let’s assume that the newsletter is from a team of financial advisors.
The broad theme is increasing your portfolio; let’s assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product.
Basic clicks through to your website for more information, a ‘click here to register’ type of option, or a registration form right in the newsletter are just some of the possibilities.
7. LINK TO YOUR WEBSITE
Again, the reason for your newsletter is to sell your product or service. If you don’t have at least one link to your website then you’re not giving the newsletter the chance to do its job.
If you don’t have a website-GET ONE!
No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they’re not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base.
Links to your website in your newsletter provide not only a tool to sell but they’re also great tools for realizing the effectiveness of your website. They’re measurable.
8. VIRAL MARKETING
Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends.
Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.
9. AN OPT-OUT
While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.
A simple “Click here to unsubscribe” will suffice.
Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.
10. SIGNATURE
An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this:
All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org
Or for a more personal touch
Sincerely,
Joe Dingo
Joe@JD.com
www.JD.com
866-555-1212
It is important to have a signature for several reasons:
1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.
There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an
In this section we will discuss the various opportunities of earning money by displaying ads from different ads network. Google’s adsense is the best contextual ads network, but we will not discuss this one here, there will be separate posts where only adsense will be discussed. In this post I will explain all the other ads network which gives money for displaying ads in your websites and blogs.How dose these ads network work? Where is the money coming and where it’s going?An ad network maintains an equilibrium between the publishers and the advertisers. The publishers has the traffic on there websites and blogs. Now the advertisers are people who are looking for quality content targeted traffic. For that advertisers pay these ads network, and then the ads network publish ads on any publishers site or blog, and the advertisers get there traffic. This is how the ad networks work.Let’s take this website to begin with. As in every other ad websites, there are two parts. One is for advertisers and the other is for publishers. Publishers get paid for every click, and there is also a $20 free clicks for advertisers. One thing that I like about this ad network is, it shows the bidders. you can see what is the highest amount per click on any web page. And the top bidders will be automatically placed on your website. Like I see
Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.
9. AN OPT-OUT
While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.
A simple “Click here to unsubscribe” will suffice.
Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.
10. SIGNATURE
An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this:
All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org
Or for a more personal touch
Sincerely,
Joe Dingo
Joe@JD.com
www.JD.com
866-555-1212
It is important to have a signature for several reasons:
1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.
There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an effective, quality, marketing E-Newsletter that your readers will value and enjoy and your business will prosper from.
Happy Writing and Selling!
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