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  • Suggest You - Can Ad Agency Creatives Refuse To Work On Certain Products?

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    hing it in second hand.

    You don't want to work on it. Now the question is what do you do about it?

    Here's what usually happens...you can go to your Creative Director

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    So, you've beaten all the odds and you've gotten into advertising as a creative.

    Why even ask if ad agency creative can refuse certain projects? Why bring the party down? Because it's very important that you know...before you do.

    The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.

    You don't want to work on it. Now the question is what do you do about it?

    Here's what usually happens...you can go to your Creative Director a

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    ecause it's very important that you know...before you do.

    The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.

    You don't want to work on it. Now the question is what do you do about it?

    Here's what usually happens...you can go to your Creative Director

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    ng on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.

    But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.

    You don't want to work on it. Now the question is what do you do about it?

    Here's what usually happens...you can go to your Creative Director

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    ief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.

    You don't want to work on it. Now the question is what do you do about it?

    Here's what usually happens...you can go to your Creative Director

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    As the international freight industry grows, Australia risks being left behind owing to the high cost of rail transportation.The freight forwarding industry is growing at a phenomenal rate with billions of tons of cargo being transported around the globe via air, sea and land.In a n
    hing it in second hand.

    You don't want to work on it. Now the question is what do you do about it?

    Here's what usually happens...you can go to your Creative Director and take a firm stand and flat out refuse to work on those dreaded cigarettes...and he or she will probably give you the pass. I say probably...because not all agencies are alike.

    But here's what REALLY happens.

    The second you refuse to work on a product (not a brand, a product) a bell goes off. You've just put yourself on the radar screen, in a decidedly negative way. You'll called immediate attention to yourself as 'that creative.'

    Now you will be scrutinized much harsher than the others who simply followed directions and worked on the cigarettes. Your work, whether anyone tells you this or not, WILL be put under a larger microscope. It's almost as if you will need to REDEEM yourself for

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