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Suggest You - PublishAmerica - Publishing Parasites
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.Stop worrying about the unimportant details such as whether it is better to use gray paper or white for your B-to-B direct mailer. It really doesn’t matter what color paper you use—if you’re mailing to the wrong people with the wrong offer, your campaign is going to bomb.For example, if you’re sending a mailing about graphic design software to chief financial officers -- or sending a mailing about financial forecasting software to design professionals, you’re betting against yourself with regard to generating sales leads or orders – no matter how good the copy or offers are.When planning a business-to-business direct mail campaign, first determine your objective. • Are you trying to generate sales leads?• Are you trying to move prospects along the buying cycle?Your copy an
Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As i
Stories draw your audience in and they help an audience understand and appreciate your message. We can all think of a time when we were in an audience where we were not paying attention to the speaker. We were off in our own world when, all of a sudden, we perked up and started to listen because the speaker had shifted to telling a story. If you stop and think about it, the best persuaders are the best storytellers. When we hear a story, we automatically tune in and want to know what happens next. Why do stories have this effect on us? Why are stories more engaging than facts, figures and statistics? Let's find out why.One of my first sales jobs was in telemarketing. My office was in a typical tele-sales room with small stalls and a room full of high-energy closers. My mindset going into the job was: How hard can this be? I can talk to people on the phone. I thought, I'm a people person and I'll have fantastic results. In the past, I had been told time and time aga
When a company called PublishAmerica (http://www.publishamerica.com/index.asp) agreed to publish my small collection of short stories, I was delighted. This wasn't a 'tuppence ha'penny' outfit but an organisation that boasted "America" in its title. I've never been to America but I have made some good "virtual" friends there and know how patriotic Americans are. How could you not feel safe doing business with a firm that so proudly flew the flag of that famous super power? When I checked out PublishAmerica's website, all red, white and blue with the slogan "We treat our authors the old-fashioned way - we pay them," I felt truly blessed. A publisher of high esteem (I believed the testimonials) recognised the reader-appeal of my stories and my potential as a writer.
Further encouragement came from the "Why PublishAmerica?" page where I was told "The majority of our books that are sold retail are sold in physical brick and mortar bookstores" and "PublishAmerica can remove the stigma of paying to be published. With PublishAmerica, you will have the very important distinction of having your book ACCEPTED BY A TRADITIONAL PUBLISHING COMPANY."
Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As i
Body language has been on display since caveman days. But people in business constantly overlook the tell-tale signals they send to reporters. When a journalist arrives at your office for an interview, they will be sizing you up from the moment you meet. Are you happy to see them? Are you relaxed? Have you offered them tea or coffee? Be open and enthusiastic. Resist the temptation to stand in the corner with your arms defensively crossed. For the reporter, this is like an open invitation to be hostile!A much better option is to project warmth and sincerity. Greet the reporter with a smile, a firm handshake and steady eye contact. Show genuine interest in the reporter and their work. If they warm to you, you'll be less likely to face negative questions.Once the interview is underway be aware that the reporter will interpret certain body language isigns. These include:crossed arms: defensiveeye rubbing: doubt, disbeliefhand to cheek:
When a company called PublishAmerica (http://www.publishamerica.com/index.asp) agreed to publish my small collection of short stories, I was delighted. This wasn't a 'tuppence ha'penny' outfit but an organisation that boasted "America" in its title. I've never been to America but I have made some good "virtual" friends there and know how patriotic Americans are. How could you not feel safe doing business with a firm that so proudly flew the flag of that famous super power? When I checked out PublishAmerica's website, all red, white and blue with the slogan "We treat our authors the old-fashioned way - we pay them," I felt truly blessed. A publisher of high esteem (I believed the testimonials) recognised the reader-appeal of my stories and my potential as a writer.
Further encouragement came from the "Why PublishAmerica?" page where I was told "The majority of our books that are sold retail are sold in physical brick and mortar bookstores" and "PublishAmerica can remove the stigma of paying to be published. With PublishAmerica, you will have the very important distinction of having your book ACCEPTED BY A TRADITIONAL PUBLISHING COMPANY."
Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As i
I believe that everyone understands that no matter what business you are in- Real Estate, Financial Services, Teaching, Auto Sales any other profession, we are all in the PEOPLE BUSINESS. It’s been said that fully 85% of your success in life is directly related to your ability to effectively work with people. So I wanted to pass on a little tip that will make all your dealings with clients or co-workers much more effective. It’s laid out in Dale Carnegie’s great book How to Win Friends and Influence People (definitely recommended reading). If you ever asked someone their “favorite subject”, you’d hear answers in a few categories. Most individuals we’ve met will respond with something either in the category of an activity (reading, sports, fishing, etc.) or their relationships (kids, grandkids, etc.) and neither of those are the real answer. The real answer- without exception- is that everyone’s favorite subject is THEMSELVES! By default, everyone is much more interested in their own life and their own day
Further encouragement came from the "Why PublishAmerica?" page where I was told "The majority of our books that are sold retail are sold in physical brick and mortar bookstores" and "PublishAmerica can remove the stigma of paying to be published. With PublishAmerica, you will have the very important distinction of having your book ACCEPTED BY A TRADITIONAL PUBLISHING COMPANY."
Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As i
Ever heard the expression "Perception is reality"? I am not sure how accurate that is about most things, but it is true when it comes to service. I was reminded of this truth while making hotel reservations for a recent trip to Washington DC. My decision was based solely on my perception of the quality of service I would receive, and that decision was based on their brand name.The difference between the brand name hotels (or automotive companies for that matter) is that they have effectively leveraged people’s perception of their brands. Not only do they capitalize on it, but spend millions of dollars to promote it. The result is that when you think about luxury driving, you don’t think about Hyundai, you usually think about Lexus. Not so fair to Hyundai, who continues to build affordable, reliable cars every year.By definition, perception is how we define our experiences. It is how we recognize and interpret stimuli. That applies to your customers, who are constantly making decisions about you and your brand ba
Further encouragement came from the "Why PublishAmerica?" page where I was told "The majority of our books that are sold retail are sold in physical brick and mortar bookstores" and "PublishAmerica can remove the stigma of paying to be published. With PublishAmerica, you will have the very important distinction of having your book ACCEPTED BY A TRADITIONAL PUBLISHING COMPANY."
Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As i
OK, your small business wants to outshine the competition. Start by surprising your customers with some inexpensive but delightful surprises.Customer Respite means creating either a physical space for the customer to relax, or at a minimum making the environment inside your store less rushed so they can mentally relax.Surprise Upgrade is creating a pleasant and unexpected reward for your customer. Classic rewards-driven marketing tells us that the primary way to upgrade or reward customers is to tie the upgrade to a purchase. The simple but effective punch-card at the corner donut shop or coffee house is the most common means for small business to achieve this. This is an effective and cheap way to build some customer loyalty.But you can also upgrade customers randomly. If done consistently, a high percentage of your good customers will experience these upgrades. The overall impression of your business as a company that cares will increase both among the current customer base and the
Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As it stands "PublishAmerica" could be interpreted as an ambition to publish anything and everything that was ever written in that country. Amazingly, that interpretation very much sums up their objectives.
In my enthusiasm I had been studying PA's Author's Message Board, following links to previously published author's websites and reading all the reviews and book excerpts I could find (not realising that authors with anything pertinent to say are instantly barred from posting). Then I read one of their books from cover to cover. Now, my own education at an orphanage school in the Highlands of Scotland was very basic, so my grasp of English Grammar left something to be desired. Nevertheless, convinced I had stories to tell and the ability to tell them, I had joined Internet critique groups to learn how to present them. When I read my first PublishAmerica book my feelings were a blend of embarrassment, anger and disbelief. The writer had obviously worked hard to put the story together and it had the makings of an entertaining read. It reminded me so much of my own first and only attempt at writing a novel - abundant clich?s, suspect word selection, contrived scenes and wooden characters existing in a plot that lacked cohesion. It was in fact a story barely at the first draft stage, complete with spelling and grammatical errors. How could an ethical, self-respecting publishing house allow this to happen, I wondered?
PublishAmerica/ScamAmerica are most definitely NOT traditional publishers whatever their slogan implies. Recently interviewed by Steven Zeitchik of Publishers Weekly, PublishAmerica executive director Miranda N. Prather admits that
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