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Suggest You - 11 Quick (and Good) E-zine Content Ideas
No two persons agree on all things. When people come together to work out a deal, they try to maximize their benefits and minimize their costs. Each person places a different value on individual elements of the deal.An effective negotiation is not just about making people see things from your point of view, but it is also about converging two different views to a point that is perceived by both parties as mutually beneficial. The art of negotiating is the backbone of a successful sales campaign.Focus On The Customer - Show Him The Money: The customer is not bothe
7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)
8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favor
Work environments can be very challenging, balancing the internal personnel with all the external customers and suppliers. Everyday you’re putting yourself on the line for that company’s benefit, but are you working with ethical people? When you look at companies that inflate their sales, provide information that’s inaccurate to stockholders, or cover up problems that are harming their employees, consumers or the environment; who’s responsible and who pays the price? Enron, Tyco, WorldCom and Adelphia are examples, where dishonesty was the tool of greed that commi
While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it’s publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you’re in a pinch.
1. Give real-life examples. Describe a problem you’ve solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you’ve helped customers address challenges — “case studies” if you will. This positions you as the expert in your readers” minds more than your coming out and saying so.
2. Think of three areas in which you’d like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.
3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don’t be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert! ; )
4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that’s two months' worth of content, right off the bat! And if you can’t think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they’re most interested in learning more about.
5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you’ve learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your frankness.
6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you “fire your biggest gun” last, you risk losing your audience before they get to the good stuff.)
7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)
8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favori
It is very essential to understand the importing basics if you plan to begin international trade that require importing something from the foreign countries to your country. History of importing goes as far back as the beginning of trading because you have to get those goods and materials that are not available in the country where we are doing business. You may need to import a particular material even if it is available in the country when you can get it from another country on a cheaper price. Whatever may be the reason for importing, you must understand some practical aspects rel
2. Think of three areas in which you’d like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.
3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don’t be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert! ; )
4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that’s two months' worth of content, right off the bat! And if you can’t think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they’re most interested in learning more about.
5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you’ve learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your frankness.
6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you “fire your biggest gun” last, you risk losing your audience before they get to the good stuff.)
7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)
8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favor
Ask yourself this question…how many things are on your current "need to do" list? How long have they been there? Here's a part of mine: I need to pressure wash my deck. I need to trim the tree in my front yard. I need to organize my ipod so that my music and educational programs are more accessible. I need to clean off my desk. I need to clean out the garage. Each of these items has been on my "need to do list" for quite a while. However, yesterday I wanted to take the afternoon off, go for a bike ride and then hit the pool when I got home. So, I did. My guess is that your
4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that’s two months' worth of content, right off the bat! And if you can’t think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they’re most interested in learning more about.
5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you’ve learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your frankness.
6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you “fire your biggest gun” last, you risk losing your audience before they get to the good stuff.)
7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)
8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favor
The use of telephone to carry out marketing campaigns is called telemarketing. Marketing has come a long way, from selling stuff door to door to using internet and telephones. Telemarketing is a huge success today where goods and services are marketed directly to the prospective customers. It is also the use of telephones to receive the orders and any inquiries relating to the advertisement and promotions carried.There are two types of telemarketing-Outbound and Inbound telemarketing. In outbound telemarketing the marketer calls up all the prospective or existing customers to
6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you “fire your biggest gun” last, you risk losing your audience before they get to the good stuff.)
7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)
8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favor
If you have sent your resume in to apply for a job without writing a cover letter, the chances are that your details are just one in a pile of several or perhaps even several hundred. Your resume may be one of the best in the whole stack, but chances are, if you don’t have a good cover letter to accompany it, your resume will not even be seen.In today’s fast-paced world, you need every edge you can get. Probably the first thing the employer will do is sift through all of the resumes (that is, view the cover letters) and get rid of the ones that look like run-of-the-mill work.
7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)
8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site.
9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the person’s name, business, e-mail, and Web site address. They’ll enjoy the attention/publicity!
10. Invite readers to send in profiles. Ask them to tell you about themselves — their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues.
11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you’re required to leave the entire article intact, including the author’s promotional information.
Here are three places to check out for free content: Business Article Announce List — http://groups.yahoo.com/group/aabusiness Marketing Seek — http://www.marketing-seek.com World Wide Information Outlet — http://www.certificate.net/wwio/index.shtml
One last note: Keep in mind that if your e-zine’s main objective is to get you more clients and customers, you should not feature other writers' articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers' minds.
(c) 2002 Alexandria K. Brown
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