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Suggest You - Putting the YOU in Your E-zine
Looking For A Job? instantly -- it's as if they know you better than before.In a world where unemployment is high and competition for the few jobs available is stiff, one needs to know about the different ways of finding a job.Before you look for a job, though, you need to assess your strengths and weaknesses. You have to make sure that you are fit and equipped to deal with the demands of the work to be undertaken. A few additional skills will also help you become an asset to your future employer so you should get some training in other tasks if such is possible. Anyway, once you deem yourself ready to look for a job, here are the different ways Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room. Also don't be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!" After taking my course, one client of mine decided to share a photo o How I Became A Successful (Part-Time) Import/Export Agent I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.Several years ago, when I was invited to sit on the board of Wade World Trade, an educational institution established in 1946 to help entrepreneurs become import/export agents, I thought I would try it out for myself. I have to say that although I am not a natural entrepreneur (I hate anything which smacks of ‘selling’) I have never regretted the decision.My first challenge was to find something to import or export. After much thought I decided I had to pick an area I was interested in anyway so I chose food. Since ‘artisan’ food producers are not very commercial it was a g What do the ones I love have in common? They feel like they come from a REAL person. These publishers put some heart-and-soul into their e-zines. They share information about themselves. And because I FEEL like I know them personally, I'm more likely to buy from them at some point. In the traditional sales world, they call this the "know, like, and trust" factor -- I abbreviate it to "KLT" I was amazed to find that once I began sharing a bit about ME (the real Ali) in my e-zine, my response rates increased dramatically. More readers wrote me back, more clicked on my links, and more bought my products and services. So, how can YOU put more you in your e-zine? Very easily. Here are a few ideas to get you started. What's Going on With YOU? Quick: Think of three things going on in your life right now that you could share with your readers. Have you won an award? Were you mentioned in a national newspaper? Did you pull a hamstring doing Tae Bo? Are you teary-eyed because your daughter's wedding is right around the corner? These are all events your readers can relate to and will appreciate you sharing. One e-zine I used to get a real chuckle out of was Dave Balch's "Big Bucks in a Bathrobe." (Unfortunately, his business has changed so he no longer publishes it.) In each issue, Dave not only shared useful information on running a profitable business, but also hysterical stories about "life on the ranch." Dave and his wife own many animals, including horses, dogs, and "the parrot that just won't die." Whenever I saw Dave's e-zine in my mailbox, I read it right away because I knew it would brighten my mood. Reach Out for Help Have a question you'd like answered? Why not ask your readers for help? Example: In 2005 I bought a new VW Beetle Convertible, and in my e-zine I asked my readers who had owned convertibles to share their tips on how to care for them. You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response. Readers also love quick polls that allow them to give you their opinion. For multiple choice answers, I have used www.SurveyMonkey.com. It's free for up to 100 responses, and reasonably priced for more. For single question and open-ended answers, use www.AskMyEzine.com Give Us the Picture Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before. Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room. Also don't be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!" After taking my course, one client of mine decided to share a photo of Curbing Low Morale ramatically. More readers wrote me back, more clicked on my links, and more bought my products and services.Q: I am the office manager of a small insurance firm. I have been here nine months and have noticed that our work environment seems pretty poor. Some of our employees do not seem very motivated, don’t care about their jobs or have bad attitudes. This is not the case for all of us but for many. What can be done about this situation?A: How do you motivate employees? How do you keep them engaged in their jobs? There are thousands of books and management theories written on this topic. This is a serious, perplexing issue for many managers and t So, how can YOU put more you in your e-zine? Very easily. Here are a few ideas to get you started. What's Going on With YOU? Quick: Think of three things going on in your life right now that you could share with your readers. Have you won an award? Were you mentioned in a national newspaper? Did you pull a hamstring doing Tae Bo? Are you teary-eyed because your daughter's wedding is right around the corner? These are all events your readers can relate to and will appreciate you sharing. One e-zine I used to get a real chuckle out of was Dave Balch's "Big Bucks in a Bathrobe." (Unfortunately, his business has changed so he no longer publishes it.) In each issue, Dave not only shared useful information on running a profitable business, but also hysterical stories about "life on the ranch." Dave and his wife own many animals, including horses, dogs, and "the parrot that just won't die." Whenever I saw Dave's e-zine in my mailbox, I read it right away because I knew it would brighten my mood. Reach Out for Help Have a question you'd like answered? Why not ask your readers for help? Example: In 2005 I bought a new VW Beetle Convertible, and in my e-zine I asked my readers who had owned convertibles to share their tips on how to care for them. You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response. Readers also love quick polls that allow them to give you their opinion. For multiple choice answers, I have used www.SurveyMonkey.com. It's free for up to 100 responses, and reasonably priced for more. For single question and open-ended answers, use www.AskMyEzine.com Give Us the Picture Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before. Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room. Also don't be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!" After taking my course, one client of mine decided to share a photo o The Anatomy of Hype chuckle out of was Dave Balch's "Big Bucks in a Bathrobe." (Unfortunately, his business has changed so he no longer publishes it.) In each issue, Dave not only shared useful information on running a profitable business, but also hysterical stories about "life on the ranch." Dave and his wife own many animals, including horses, dogs, and "the parrot that just won't die." Whenever I saw Dave's e-zine in my mailbox, I read it right away because I knew it would brighten my mood.On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere:Overblown claims. "If You Can Write Your Name, You Can Write a Book in 30 Days - Guaranteed!"Overexcited tone. Lots of exclamation points, phrases in bold capital letters with underlining and a drumbeat of Reach Out for Help Have a question you'd like answered? Why not ask your readers for help? Example: In 2005 I bought a new VW Beetle Convertible, and in my e-zine I asked my readers who had owned convertibles to share their tips on how to care for them. You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response. Readers also love quick polls that allow them to give you their opinion. For multiple choice answers, I have used www.SurveyMonkey.com. It's free for up to 100 responses, and reasonably priced for more. For single question and open-ended answers, use www.AskMyEzine.com Give Us the Picture Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before. Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room. Also don't be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!" After taking my course, one client of mine decided to share a photo o The Keys To Successful Self-Marketing sked my readers who had owned convertibles to share their tips on how to care for them.You’ve probably noticed how few people always seem to get the raises, promotions and pats on the back from the boss, while so many others toil for years, unrecognized and unrewarded, at the same jobs.You can attribute career stagnation to bad luck, but that’s not enough. Napoleon believed that luck didn’t fail people; rather people failed to exploit their luck. Nor can it always be blamed on bad companies and unfair bosses; that’s sometimes the case but too often an excuse. While hard work is prerequisite for success, it’s not the only ingredient. Just what is the secret of You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response. Readers also love quick polls that allow them to give you their opinion. For multiple choice answers, I have used www.SurveyMonkey.com. It's free for up to 100 responses, and reasonably priced for more. For single question and open-ended answers, use www.AskMyEzine.com Give Us the Picture Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before. Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room. Also don't be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!" After taking my course, one client of mine decided to share a photo o How To Find Your Dream Career instantly -- it's as if they know you better than before.If you find yourself searching the internet for How To Find Your Dream Career more often than you’d like to admit then this article could be the very answer you’ve been longing for and assist you in finally figuring out what you want to do with your life.It is very likely that there are various reasons why you are still searching for How To Find Your Dream Career and not actually pursuing your perfect path yet, however, by the end of this page that may no longer pose as a problem for you.I want you to ask yourself something and answer as honestly as you possibly can. Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room. Also don't be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!" After taking my course, one client of mine decided to share a photo of his pet pug, and he said his readers went NUTS! They wrote him back with photos of their dogs and it opened up a new level of communication for him with his subscribers. Don't Be Afraid to Have Opinions Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light. If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someone takes the time to write you back to disagree with anything you've said, be happy. It means they're actually reading your e-zine! Where, and How Much? A great place to put this personal information is at the beginning of your e-zine in an "editor's note" or "welcome message." This welcomes the reader with a warm greeting from you and is the perfect spot to share these positive, personal tidbits. Once you get the hang of giving more YOU to your readers, you'll come to enjoy the art of sharing and the increased reader-interaction it brings. Just make sure that it doesn't take over your e-zine. The bulk of your content should still be your main article, list of tips, etc. Think of your personal information as the introduction that leads up to the main event! (c) 2003-2007 Alexandria K. Brown
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