An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.

But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up — it's unethical.

So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.

1. Advertise Your E-zine on Your Business Card (or Brochure)
   
   Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?
   
   Nothing?
   
   Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.
   
   As an example, here's what I have on the back of my new cards:
   
   "Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
   
   BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
   
   If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!



2. Follow Up With Each Person You Meet Via E-Mail
   
   After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
   
   "Dear Margaret,
   
   It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
   
   In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
   
   Take care and let's stay in touch.
   
   Best, Alexandria K. Brown, 'The E-zine Queen'"
   
   Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)



3. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
   
   Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
   
   If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do th
   Work In Dubai
   Dubai is home to an exciting, diverse, multi-cultural blend of young, dynamic and professional people all enjoying the unrivalled quality of life the Emirate has to offer. It is of absolutely no surprise therefore that Dubai has the fastest growing population in the world.More and more people emigrate to the city for quality of life, outstanding employment prospects and to experience the very best in the world of work and lifestyle.One of the most immediate and attractive aspects of working in Dubai
   o encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.
   1. Advertise Your E-zine on Your Business Card (or Brochure)
      
      Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?
      
      Nothing?
      
      Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.
      
      As an example, here's what I have on the back of my new cards:
      
      "Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
      
      BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
      
      If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!
   
   
   
   2. Follow Up With Each Person You Meet Via E-Mail
      
      After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
      
      "Dear Margaret,
      
      It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
      
      In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
      
      Take care and let's stay in touch.
      
      Best, Alexandria K. Brown, 'The E-zine Queen'"
      
      Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   3. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do t
      Dealing With Your Holiday Email Backlog
      It’s coming up for that time of year when school’s out and everyone heads off for their summer holiday.If you’re someone who relies on email as part of your business, you probably dread coming back from holiday to hundreds of emails. The thought of spending the first week dealing with them all and feeling that you’re having to catch up all the time, so here are a few ideas to help you deal with the backlog.The process for dealing with a holiday backlog is the same as handling emails on a daily basis
      ubscribe when she sees the reminder on your card.
      
      As an example, here's what I have on the back of my new cards:
      
      "Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
      
      BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
      
      If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!
   
   
   
   4. Follow Up With Each Person You Meet Via E-Mail
      
      After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
      
      "Dear Margaret,
      
      It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
      
      In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
      
      Take care and let's stay in touch.
      
      Best, Alexandria K. Brown, 'The E-zine Queen'"
      
      Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   5. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do t
      Innovate Today for Great Leaps Forward Tomorrow
      How often does your company make a quantum leap forward? My guess is that, on a scale from “frequently (10) – to – never (1)” the answer is much closer to “never” because few companies have a process to innovate or think creatively. Very few attempt to formally think through their business model, their relationships with staff, clients, and vendors, and their product / service offerings.Most companies just follow the leaders in their industry. They continue to exist because they provide products and serv
      s. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
      
      "Dear Margaret,
      
      It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
      
      In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
      
      Take care and let's stay in touch.
      
      Best, Alexandria K. Brown, 'The E-zine Queen'"
      
      Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   6. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do t
      Audit Jobs - Where Are They?
      What do you want to be when you grow up? The answer to that question has changed drastically over the past two years. The newest research on university campuses around the nation says that this year, new graduates are more likely to be seeking audit jobs than just about any others. That shouldn’t be surprising to anyone that’s been following the news in economics and accountancy. Firms that do global business are increasingly concerned with compliance to international standards of accountancy. The need to comply w
      n'"
      
      Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
   
   
   
   7. Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
      
      Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
      
      If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.

   Remember, Your List Is Your Goldmine!

   People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.

   Your in-person meeting will start that process, and your e-zine will follow-through for you, automatically!

   (c) 2003 Alexandria K. Brown