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Suggest You - Adding Radio Advertising to Your Direct Marketing Mix
Saturday, April 1st is April Fool’s Day. April Fools' Day, sometimes called All Fools' Day, is one of the most light-hearted days of the year. Its origins are uncertain. Some see it as a celebration related to the turn of the seasons, while others believe it stems from the adoption of a new calendar.Depending upon how you look at it, you are either the mastermind of pranks or the butt of corny jokes. Ignore those and think that more importantly, April Fool’s Day presents an opportunity to maximize your personal advantage in the workplace and capitalize on a promotional opportunity with your clients. Tak
Radio is a personal, one-on-one medium. Everyone has one or more favorite radio stations that they listen to each week. Take advantage of those qualities to sell your product or service and you'll see better results. Consider making a "special offer for WXYZ listeners." Ask the radio stations to read your ad live or record it using their own personalities. This technique provides endorsement va
There are many benefits of having a written, comprehensive construction safety program. A construction safety plan can assist principal contractors to manage their workplace health and safety obligations.SafetySafety incidents will fall when you establish a make-ready planning practice coupled with following the rule of only doing work that is in a condition to be started and completed uninterrupted. Safety on the construction site is the responsibility of the contractor and the contractor supervisors. The goal is to improve safety and health for construction workers by making such information
According to the Radio Advertising Bureau, the average American listens to radio more than 19 hours a week. So why don't more direct response advertisers use this medium? After all, many direct marketers find that their radio response converts up to 25-50% better than their television response.
Although radio has some limitations, it has terrific potential for many types of offers. If you want to make the most of your direct response radio advertising, consider the following strategies for success:
Lead generation offers are best for response
It's challenging to get people to order and pay for a product or service right after they hear a radio ad, unless you offer them something for free or at no risk in the commercial. Structure your radio offer so that listeners call for a free information kit, free trial offer, free appointment, free sample, etc. Your product must have a reasonable advertising margin built in for a two-step conversion process. If a two-step is uneconomical and you need to close the sale in the initial call, you will still need a free trial offer or a no-risk offer. Get the conversion you need by making sure you use an inbound telemarketing provider that knows how to sell, upsell and close the sale!
Think twice about visually dependent products
The "one-step close" selling model will not work on radio if a visual orientation or demonstration is critical to your success. The only exception might be if you already have significant brand awareness from TV, print or online advertising. If you have a visually-oriented product, you'll have a better chance of converting inquiries into customers if you structure your radio offer around a free video, brochure, website demo or other visual support.
Make the most of listeners' relationships with their stations
Radio is a personal, one-on-one medium. Everyone has one or more favorite radio stations that they listen to each week. Take advantage of those qualities to sell your product or service and you'll see better results. Consider making a "special offer for WXYZ listeners." Ask the radio stations to read your ad live or record it using their own personalities. This technique provides endorsement va
In recent years, one industry has grown as such an alarming rate that some of the companies involved in it have actually broken into the Fortune 500. That industry is recruitment. Temping industries provide people with a fantastic service because it has never been easier to explore job opportunities. Temporary jobs services are popular and so they should be when they are an integral part of the economies of the developed world.Temporary jobs services have a huge range of jobs available for individuals, so much so that it is impossible not to find a job that you are looking for when you visit one or take
Lead generation offers are best for response
It's challenging to get people to order and pay for a product or service right after they hear a radio ad, unless you offer them something for free or at no risk in the commercial. Structure your radio offer so that listeners call for a free information kit, free trial offer, free appointment, free sample, etc. Your product must have a reasonable advertising margin built in for a two-step conversion process. If a two-step is uneconomical and you need to close the sale in the initial call, you will still need a free trial offer or a no-risk offer. Get the conversion you need by making sure you use an inbound telemarketing provider that knows how to sell, upsell and close the sale!
Think twice about visually dependent products
The "one-step close" selling model will not work on radio if a visual orientation or demonstration is critical to your success. The only exception might be if you already have significant brand awareness from TV, print or online advertising. If you have a visually-oriented product, you'll have a better chance of converting inquiries into customers if you structure your radio offer around a free video, brochure, website demo or other visual support.
Make the most of listeners' relationships with their stations
Radio is a personal, one-on-one medium. Everyone has one or more favorite radio stations that they listen to each week. Take advantage of those qualities to sell your product or service and you'll see better results. Consider making a "special offer for WXYZ listeners." Ask the radio stations to read your ad live or record it using their own personalities. This technique provides endorsement va
More often we wonder how the printed materials are being developed. What strategies are being used and what significant process is involved. How come that these advertisers are able to bring out colorful club flyer prints and captivating designs.Basically the development of innovative and artistic club flyer designs starts with a creative process. Designers and printers work together to come up with good designs and impressive prints. Now the following are the process on how your club flyers are being developed.The very first step in developing your flyers starts with the layout plan that you han
Think twice about visually dependent products
The "one-step close" selling model will not work on radio if a visual orientation or demonstration is critical to your success. The only exception might be if you already have significant brand awareness from TV, print or online advertising. If you have a visually-oriented product, you'll have a better chance of converting inquiries into customers if you structure your radio offer around a free video, brochure, website demo or other visual support.
Make the most of listeners' relationships with their stations
Radio is a personal, one-on-one medium. Everyone has one or more favorite radio stations that they listen to each week. Take advantage of those qualities to sell your product or service and you'll see better results. Consider making a "special offer for WXYZ listeners." Ask the radio stations to read your ad live or record it using their own personalities. This technique provides endorsement va
Jacksonville, FL – February 23, 2007Intra-Focus, a marketing solutions company in Georgetown, Texas, today announces that Whataburger restaurants in Jacksonville, Florida have enlisted the company as their agency of record for store marketing services. The contract with JWB Ventures, which owns nine Whataburger locations throughout Northeast Florida and Southeast Georgia, includes overall promotional strategy, as well as traditional and internet marketing services.Founded in Corpus Christi, Texas in 1950, Whataburger restaurants have earned a reputation for bigger, better burgers that
The "one-step close" selling model will not work on radio if a visual orientation or demonstration is critical to your success. The only exception might be if you already have significant brand awareness from TV, print or online advertising. If you have a visually-oriented product, you'll have a better chance of converting inquiries into customers if you structure your radio offer around a free video, brochure, website demo or other visual support.
Make the most of listeners' relationships with their stations
Radio is a personal, one-on-one medium. Everyone has one or more favorite radio stations that they listen to each week. Take advantage of those qualities to sell your product or service and you'll see better results. Consider making a "special offer for WXYZ listeners." Ask the radio stations to read your ad live or record it using their own personalities. This technique provides endorsement va
One of the most effective ways to launch a new product is to package it with a promotional gift. The something-for-nothing factor is always a great lure to get people to try a new product, and it’s one that is being exploited in a big way by many major manufacturers. If you’re launching a new product, you don’t want to package it up with just any free gift, though. You need a plan to make sure that the promotional gifts you choose are the ones that will return the most boom for your investment.Coordinate the Gift with the Product The free giveaway that you choose should make sense with the product
Radio is a personal, one-on-one medium. Everyone has one or more favorite radio stations that they listen to each week. Take advantage of those qualities to sell your product or service and you'll see better results. Consider making a "special offer for WXYZ listeners." Ask the radio stations to read your ad live or record it using their own personalities. This technique provides endorsement value that you can't get from a pre-produced spot. Plus, your ad will sound more like the individual radio station that's airing it. It's amazing how different the same copy can sound on a news station compared to a country station.
That being said, there are many "produced" approaches that work well too. Testimonials can be extremely effective. Or if you have a particular voice or celebrity associated with your brand, it may be best to stick with them, particularly if you can localize the copy. It's certainly worth testing different concepts to see which ones generate more calls.
Pick an enemy!
The "problem-solution" approach is a proven method of grabbing the attention of qualified prospects and presenting your product or service. To set up the problem, you need to single out the most dramatic "enemy" and then tell how your product will overcome that enemy. Be emotional and benefit-oriented! Keep the copy focused and easy to understand. And repeat your best points. Listeners may not catch them the first time.
Be informative, not entertaining
Many general radio commercials are intended to be humorous. However, humor is a risky approach for direct response radio because it doesn't make the phone ring.
Creating a jingle may seem like a good idea, but unless it's a key identifier to your brand, it usually takes away valuable time and attention from selling. Just present your strongest benefits in a compelling, straightforward way and you'll have the best chance for success.
Keep in mind that radio is a "companion" medium, meaning that listeners are usually doing something else while they're listening. If you cram too much copy into your 60-second or 30-second spot, listeners will get lost. Keep your copy focused, and written for speaking, not reading. Mention your phone number (or URL) a
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