had it available.

Because you don’t have it available, they don’t buy it from you, but because they need it, they’ll buy it from someone. They’d rather buy it from you, they like you, they trust you, that’s why they’r

If you’ve been in the business very long, you know that if you have 300 subscribers new on your list, that some number of them—whether it’s three of them or ten of them, but some consistent number over time—is going to buy your product, whether it’s a $10 product or a $100 product.

And once they purchase that one, if you have another one, you do the same thing, and you track this over time, you will learn exactly what percentage of people will buy the next product that you’re offering.

Now, what happens is, if you have a—for example, a $10 product, and then a $47 product, and then a $100 product, and then a $500 product… let’s imagine that you only have the first two. You have a $10 and a $47 product. Now, the people that have just purchased your $47 product, some percentage of them—unbeknownst to you, some percentage of them—would purchase the next product in line, if you had it available.

Because you don’t have it available, they don’t buy it from you, but because they need it, they’ll buy it from someone. They’d rather buy it from you, they like you, they trust you, that’s why they’r

our product, whether it’s a $10 product or a $100 product.

And once they purchase that one, if you have another one, you do the same thing, and you track this over time, you will learn exactly what percentage of people will buy the next product that you’re offering.

Now, what happens is, if you have a—for example, a $10 product, and then a $47 product, and then a $100 product, and then a $500 product… let’s imagine that you only have the first two. You have a $10 and a $47 product. Now, the people that have just purchased your $47 product, some percentage of them—unbeknownst to you, some percentage of them—would purchase the next product in line, if you had it available.

Because you don’t have it available, they don’t buy it from you, but because they need it, they’ll buy it from someone. They’d rather buy it from you, they like you, they trust you, that’s why they’r

will buy the next product that you’re offering.

Now, what happens is, if you have a—for example, a $10 product, and then a $47 product, and then a $100 product, and then a $500 product… let’s imagine that you only have the first two. You have a $10 and a $47 product. Now, the people that have just purchased your $47 product, some percentage of them—unbeknownst to you, some percentage of them—would purchase the next product in line, if you had it available.

Because you don’t have it available, they don’t buy it from you, but because they need it, they’ll buy it from someone. They’d rather buy it from you, they like you, they trust you, that’s why they’r

the first two. You have a $10 and a $47 product. Now, the people that have just purchased your $47 product, some percentage of them—unbeknownst to you, some percentage of them—would purchase the next product in line, if you had it available.

Because you don’t have it available, they don’t buy it from you, but because they need it, they’ll buy it from someone. They’d rather buy it from you, they like you, they trust you, that’s why they’r

had it available.

Because you don’t have it available, they don’t buy it from you, but because they need it, they’ll buy it from someone. They’d rather buy it from you, they like you, they trust you, that’s why they’re already buying from you. The sooner you can—it’s the sooner you can create that next product, the more you’re going to be able to completely and fully monetize the people on your list. And obviously once that $100 purchase is made, then there’s a bigger purchase in line.