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    will rise upon his hind legs at the moment in which I say these words. At once I reward
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    It is generally true that associations accompanied by pleasantness tend to be reinforced and more permanent, certain, and strong. Associations accompanied by disagreeableness tend on the other hand to be weakened and inhibited, and to disappear more quickly. Thus I teach a dog to beg by saying "Beg, Rover" repeatedly. Sometimes, by mere accident, he will rise upon his hind legs at the moment in which I say these words. At once I reward h
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    and more permanent, certain, and strong. Associations accompanied by disagreeableness tend on the other hand to be weakened and inhibited, and to disappear more quickly. Thus I teach a dog to beg by saying "Beg, Rover" repeatedly. Sometimes, by mere accident, he will rise upon his hind legs at the moment in which I say these words. At once I reward
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    end on the other hand to be weakened and inhibited, and to disappear more quickly. Thus I teach a dog to beg by saying "Beg, Rover" repeatedly. Sometimes, by mere accident, he will rise upon his hind legs at the moment in which I say these words. At once I reward
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    I teach a dog to beg by saying "Beg, Rover" repeatedly. Sometimes, by mere accident, he will rise upon his hind legs at the moment in which I say these words. At once I reward
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    will rise upon his hind legs at the moment in which I say these words. At once I reward him by giving him a piece of meat, an apple, or a caress. The agreeableness caused by the reward reinforces this association between hearing the words " Beg, Rover," and the act of begging or standing on the hind legs.

    Connections not acting at that moment are not thus reinforced. So it comes about that in time this association is made stronger

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