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Suggest You - How To Sell On The Internet
The weekend, notably Sunday, Saturday to a lesser extent, when more people are off work and using their computers, is the best time to end an auction in expectation of high visitor levels and greater chance of a bidding frenzy for your listings.I find Sunday evening, 6 pm onwards, is the optimum time for me and ma
I buy the truck and take it home. My macho friends look at it and say, "How much horsepower does it have?" Of
Most folks know that networking is a key to success. We want and need to know people with whom we do business, and most of us enjoy meeting new people for our social circle as well. No "networking" event is, in and of itself, worthwhile. It's what happens afterward that makes the difference. Networking isn't about ge
Features will never sell your product. Does that surprise you? I imagine it surprises a lot of people. I say that because so much of the sales copy I see on the internet is about features.
You might argue that you always check out the features of a product before you buy. I am sure you do. So do I. But it is not the feature you are buying. Let me prove that to you.
I am going to get in my macho mood for a moment. (Please forgive me ladies.)
Suppose I am in the market for a new truck. I check out the features and discover one model has 20% more horsepower than the other model.
That is the truck for me! I want that truck!I buy the truck and take it home. My macho friends look at it and say, "How much horsepower does it have?" Of
Like many of you, I struggled with getting my first book published. I had the book idea but didn't know what to do next.Now you are going to learn an easy 3-Step method in publishing your first e-book.Here is a quick 3-Step Method of publishing your first e-book. You will publish your first e-book within a
You might argue that you always check out the features of a product before you buy. I am sure you do. So do I. But it is not the feature you are buying. Let me prove that to you.
I am going to get in my macho mood for a moment. (Please forgive me ladies.)
Suppose I am in the market for a new truck. I check out the features and discover one model has 20% more horsepower than the other model.
That is the truck for me! I want that truck!I buy the truck and take it home. My macho friends look at it and say, "How much horsepower does it have?" Of
Are You Ready For The Publishing Revolution?Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.Along comes the Internet and the monsters out of the cage. You now have the abil
I am going to get in my macho mood for a moment. (Please forgive me ladies.)
Suppose I am in the market for a new truck. I check out the features and discover one model has 20% more horsepower than the other model.
That is the truck for me! I want that truck!I buy the truck and take it home. My macho friends look at it and say, "How much horsepower does it have?" Of
The days when you could find thousands of jobs involving semi-skilled or unskilled work have gone. Automation has replaced human labour and taken away great slices of activity which once involved mundane, routine tasks. Information technology is also beginning to take over in some areas of skilled and professional work,
Suppose I am in the market for a new truck. I check out the features and discover one model has 20% more horsepower than the other model.
That is the truck for me! I want that truck!I buy the truck and take it home. My macho friends look at it and say, "How much horsepower does it have?" Of
Corporate treasure hunts are increasingly marketed and used as team building events, quite rightly so as they combine the best of traditional team building with an enjoyable day. A treasure hunt, properly set up, can develop inter-departmental communication and co-operation, planning skills and problem solving skills. Th
I buy the truck and take it home. My macho friends look at it and say, "How much horsepower does it have?" Of course I was hoping they would ask that question. Why? Because the numbers before the "hp" are of some value to me? No. It is because of the way I feel when I brag.
I didn’t buy the truck because of the feature (i.e. horsepower rating). I bought it because of some benefit the feature provides. I bought it because of the way it makes me feel.
Benefits Sell Products
Selling is not about explaining features to people. Most of us don’t really care how an internal combustion engine works. We do care, however, about the benefits that a car provides.
We don’t really care that a car gets 36 miles per gallon. We care that…
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