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Suggest You - 7 Things You Can Do to Make Search Engines Fall Head Over Heels in Love With Your Small Biz Website
First, obviously, you must know their name. “Why then”, you ask, “can’t I just pick up the phone and call them?”In this day of telemarketers, many folks don’t want to be called. Sales guru, Jeffrey Gitomer, says this about cold calls. You interrupt someone’s day. They don’t know you. They probably already have what you are selling. It’s the lowest percentage sales call of all available options, and it’s the most frustrating, demoralizing strategy to give a salesperson.Also you may have more information to present than a phone call will accomplish. The second piece of information you need is the company they work for. If you know these two items, you have several options.First, you can go to the company website. See if you can find the format for their email addresses. Look at the “contact us” page, check out each link – somewhere in there you may find a “real” email address.Do they use first name with no space followed by last name? (i.e. bobsmith@company.com) Do they use first name dot last name? (i.e. bob.smith@company.com) Do they use first name underscore last name? (i.e. Bob_Smith@company.com)If you can find anyone
3. Establish an Acceptable Keyword Density for Your Website Copy
While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words. Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.
4. Create Quality Back Links to Your Website
Increasingly, the search engines are giving added
“What we learn with pleasure we never forget.” Louis MercierIntroduction I remember one particularly difficult college class I taught, and the two students who were likely to fail. They, like many in a growing segment of learners, had short attention spans. They expected more value in less time, but wouldn't listen well enough to find that value. Instead, they would become bored, and ignore the learning.One day, I heard the two praising James Cameron's movie Titanic (1997). Immediately, an incongruity hit me. Titanic is three hours long! Those would have mutinied if I attempted a three-hour lecture. To make matters more galling, they PAID to see Titanic. REPEATEDLY! Both students were destined to repeat this class, but would not have willingly paid for the opportunity. Hollywood had succeeded in capturing and maintaining those two learners' attention, where I had not.Their Titanic comments led me back to my prior career as a professional entertainer, and the entertainment techniques I had learned while performing music, magic and comedy. I identified two commonalities that the training and entertainment commu
Of course, getting an expert who fully understands small business SEO to build your website is not likely to come cheap, but it may be the best solution if you are starting out from scratch. However, this article is aimed at those small businesses that already have a website, but are disappointed at how poorly it performs. If you're frustrated because your website appears on page 42 of the search engine search results, and no one is visiting your website, here are 7 things you can do to quickly improve your results.
1. Create an Effective Website Title Tag, Description Meta Tag, and Keywords Meta Tag
The most important part of any website page (in the eyes of the search engines) is the title tag. The title is enclosed between the opening title tag:
Your description tag plays an important role in SEO for your local small business. This tag is used by most of the search engines in their listings, so you need to spend some time getting this right. The description tag looks like this:
Something brief such as, "Acme Incorporated, Makers of Blue Widgets," gets the message across, but you could do much better. Try to list benefits rather than features, and use your main keyword in your description as well. Keep your description reasonably brief, but not too short. Something like, "Acme, Inc., Makers of the Strongest, Most Powerful and Affordable Widgets on the Planet" is better. Like a headline for an ad or sales flyer, your description may take time to develop. Start with a list of all of the benefits your product or service offers and then try to write 20 different descriptions for your site based on those benefits. Test your descriptions by reading them to your customers, employees or others familiar with your business. You'll find out which description resonates most strongly with your potential prospects - and that's good for the search engines and for your sales.
The keywords tag, again found in the head section of your web pages, looks like this:
Keep your keyword phrases to less than seven and don't repeat the same words. For example, if you have two keyword phrases, which are, "blue widgets" and "bright blue widgets," you should only include unique words after including the first "blue widgets" keyword.
Curious to know what your Title, Description, Meta and Keyword tags currently look like? Here's a simple tip – just go to any page of your website, then click on "View Source" or "View Page Source" from the "View" menu. There you will be able to see exactly what your tags are telling search engines when they crawl your site.
2. Optimize Your Website Copy
Your website copy consists of the words on every page of your site. Try to make it interesting and informative. One simple way to arrange your articles, or informative pages, is to use a simple three-step format. Begin with an introductory paragraph that tells your visitor what you are going to tell them. Then in the next two or three paragraphs, tell them. Finally, wind up the article by telling them what you just told them.
This may seem overly simple, but it works. Speak to your website audience as you would to a seven-year-old child. Don't patronize them, but lay it out clearly in simple steps using straightforward language that anyone can understand.
When writing your copy for each of your pages, make sure to focus on one or two keywords per page. If you are selling widgets in all colors and you also sell thingamajigs, then widgets should be on one page and thingamajigs on another. Keep it simple for your customers and the search engines by focusing on one idea per page and your customers will thank you for it, and search engines will thank you too.
3. Establish an Acceptable Keyword Density for Your Website Copy
While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words. Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.
4. Create Quality Back Links to Your Website
Increasingly, the search engines are giving added w
Free giveaway ebooks can be an incredibly easy way to generate additional traffic to your web site, and can be an incredibly easy way for people to sample your writing and your work before they actually buy your paid ebooks.Keep in mind, for giveaway ebooks, you want to create something short, which contains powerful concise information. Why? The purpose of your free giveaway ebook is not to teach someone everything they could possibly need to know about the topic, it is instead to create an interest that compels the reader to click through to your squeeze page so they can get more information. Your free ebook should, however, be packed with useful information that the readers can immediately put to use and test that you know what you are talking about. In fact, they should have info that is easy to use and quick to apply.Once they have verified your information and see that it works, then they can begin giving away your book. It should also be short, if it is designed to be given away. Rarely will people spend more than a few minutes reading a free ebook. So if you write something that is longer than 10-15 pages, your readers may no
Your description tag plays an important role in SEO for your local small business. This tag is used by most of the search engines in their listings, so you need to spend some time getting this right. The description tag looks like this:
Something brief such as, "Acme Incorporated, Makers of Blue Widgets," gets the message across, but you could do much better. Try to list benefits rather than features, and use your main keyword in your description as well. Keep your description reasonably brief, but not too short. Something like, "Acme, Inc., Makers of the Strongest, Most Powerful and Affordable Widgets on the Planet" is better. Like a headline for an ad or sales flyer, your description may take time to develop. Start with a list of all of the benefits your product or service offers and then try to write 20 different descriptions for your site based on those benefits. Test your descriptions by reading them to your customers, employees or others familiar with your business. You'll find out which description resonates most strongly with your potential prospects - and that's good for the search engines and for your sales.
The keywords tag, again found in the head section of your web pages, looks like this:
Keep your keyword phrases to less than seven and don't repeat the same words. For example, if you have two keyword phrases, which are, "blue widgets" and "bright blue widgets," you should only include unique words after including the first "blue widgets" keyword.
Curious to know what your Title, Description, Meta and Keyword tags currently look like? Here's a simple tip – just go to any page of your website, then click on "View Source" or "View Page Source" from the "View" menu. There you will be able to see exactly what your tags are telling search engines when they crawl your site.
2. Optimize Your Website Copy
Your website copy consists of the words on every page of your site. Try to make it interesting and informative. One simple way to arrange your articles, or informative pages, is to use a simple three-step format. Begin with an introductory paragraph that tells your visitor what you are going to tell them. Then in the next two or three paragraphs, tell them. Finally, wind up the article by telling them what you just told them.
This may seem overly simple, but it works. Speak to your website audience as you would to a seven-year-old child. Don't patronize them, but lay it out clearly in simple steps using straightforward language that anyone can understand.
When writing your copy for each of your pages, make sure to focus on one or two keywords per page. If you are selling widgets in all colors and you also sell thingamajigs, then widgets should be on one page and thingamajigs on another. Keep it simple for your customers and the search engines by focusing on one idea per page and your customers will thank you for it, and search engines will thank you too.
3. Establish an Acceptable Keyword Density for Your Website Copy
While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words. Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.
4. Create Quality Back Links to Your Website
Increasingly, the search engines are giving added
On April 21, 2005, a new Health Insurance Portability and Accountability Act (HIPAA) security rule went into effect. The requirements of this rule, which are basically information security best practices, focus on the three cornerstones of a solid information security infrastructure: confidentiality, integrity and availability of information.The HIPAA regulatory requirements encompass transmission, storage and discoverability of Protected Health Information (PHI). Given the widespread use and mission-critical nature of email, enforcement of HIPAA encryption policies and the growing demand for secure email solutions, email security has never been more important to the healthcare industry than it is right now.Although many assume it applies only to health care providers, HIPAA affects nearly all companies that regularly transmit or store employee health insurance information. HIPAA was signed into law in 1996 by former President Bill Clinton, with the intent of protecting employee health and insurance information when workers changed or lost their jobs. As Internet use became more widespread in the mid-to-late 1990s, HIPAA requirements overla
The keywords tag, again found in the head section of your web pages, looks like this:
Keep your keyword phrases to less than seven and don't repeat the same words. For example, if you have two keyword phrases, which are, "blue widgets" and "bright blue widgets," you should only include unique words after including the first "blue widgets" keyword.
Curious to know what your Title, Description, Meta and Keyword tags currently look like? Here's a simple tip – just go to any page of your website, then click on "View Source" or "View Page Source" from the "View" menu. There you will be able to see exactly what your tags are telling search engines when they crawl your site.
2. Optimize Your Website Copy
Your website copy consists of the words on every page of your site. Try to make it interesting and informative. One simple way to arrange your articles, or informative pages, is to use a simple three-step format. Begin with an introductory paragraph that tells your visitor what you are going to tell them. Then in the next two or three paragraphs, tell them. Finally, wind up the article by telling them what you just told them.
This may seem overly simple, but it works. Speak to your website audience as you would to a seven-year-old child. Don't patronize them, but lay it out clearly in simple steps using straightforward language that anyone can understand.
When writing your copy for each of your pages, make sure to focus on one or two keywords per page. If you are selling widgets in all colors and you also sell thingamajigs, then widgets should be on one page and thingamajigs on another. Keep it simple for your customers and the search engines by focusing on one idea per page and your customers will thank you for it, and search engines will thank you too.
3. Establish an Acceptable Keyword Density for Your Website Copy
While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words. Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.
4. Create Quality Back Links to Your Website
Increasingly, the search engines are giving added
The personal interview process is one of the most important hurdles in the IIM Group Discussion and Personal Interview process. The objective of the Interview panel is to determine whether your personality and ambitions match that of the IIM’s. Here are 3 simple steps to follow that can help in projecting a confident and ambitious personality.1) Focus: For the interview, have 3 ready reasons why you chose to become an MBA. This is critical as the Interview panel wants students who see an MBA as a means to a higher end, and not merely to get a job in a blue chip organization. Suppose you are an Economics graduate. You could state your intention of doing an MBA is (i) Learn real life corporate policy making (ii) Applying your textbook knowledge of Economics in Corporate Administrative Policies (iii) Integrating understanding of economics to achieve social objectives of the organization. Having an idea of why you want to do an MBA sets you apart from the rest of the crowd and gives you a favorable grade in the B-School interview.2) Contribution to society: If you have not scored well academically but managed to get a call from the top B-school
Curious to know what your Title, Description, Meta and Keyword tags currently look like? Here's a simple tip – just go to any page of your website, then click on "View Source" or "View Page Source" from the "View" menu. There you will be able to see exactly what your tags are telling search engines when they crawl your site.
2. Optimize Your Website Copy
Your website copy consists of the words on every page of your site. Try to make it interesting and informative. One simple way to arrange your articles, or informative pages, is to use a simple three-step format. Begin with an introductory paragraph that tells your visitor what you are going to tell them. Then in the next two or three paragraphs, tell them. Finally, wind up the article by telling them what you just told them.
This may seem overly simple, but it works. Speak to your website audience as you would to a seven-year-old child. Don't patronize them, but lay it out clearly in simple steps using straightforward language that anyone can understand.
When writing your copy for each of your pages, make sure to focus on one or two keywords per page. If you are selling widgets in all colors and you also sell thingamajigs, then widgets should be on one page and thingamajigs on another. Keep it simple for your customers and the search engines by focusing on one idea per page and your customers will thank you for it, and search engines will thank you too.
3. Establish an Acceptable Keyword Density for Your Website Copy
While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words. Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.
4. Create Quality Back Links to Your Website
Increasingly, the search engines are giving added
Expand Online BusinessEntrusting your online advertising and publicity requirements to a professionally managed agency that excels in the fields of Internet marketing solutions like search engine optimization search engine marketing like pay per click promotional campaigns is a crucial way to ensure you expand online business successfully.Companies specializing in offering unique, creative solutions with the support of latest web technology software can help expand online business for all web-centric enterprises since they use their expertise in various internet marketing tools to provide clients with a website that draws highly targeted traffic. This helps not only to improve and expand their online business but since the online marketing strategies are remarkably different from conventional advertising, it also makes for unique consumer appeal.A company that can successfully translate the requirement’s of a client’s website related needs into the actual delivery of completely customized Internet marketing/E-commerce solutions and tactics uses highly trained and experienced web professionals to ensure effective and real lead generat
3. Establish an Acceptable Keyword Density for Your Website Copy
While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words. Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.
4. Create Quality Back Links to Your Website
Increasingly, the search engines are giving added weight to the number of quality back links your website has. It used to be that reciprocal linking was quite acceptable, and it still is, but now search engines and the other search engines give higher credibility to one-way back links as far as your search engine rankings are concerned. And it's not just any back links either. You need to have quality back links, or back links from sites that are similar to yours. It's not much good getting a back link from a site about butterflies if your site focuses on racing cars. With Google, it's all about relevance. You should also strive to get back links from so-called authority sites. These are sites that the search engines deem to be an authority on their chosen subject. They tend to be quite big and to have been around for some time.
5. Use Local Directories Effectively
If you are marketing to a local market, then make use of local directories. How do you find them? If, for example, you are located in New York, then go to Google and search for, "directory" + "new york." This will return a list of all the local directories in that city. You could even try searching for, "blue widgets directory" + "new york," if you are marketing blue widgets.
Once you find a suitable directory, submit your website to it. People do search on local directories, so even if your product has worldwide appeal, there's a greater chance that you will get the sale if someone finds you in a local directory over someone else located in another continent who can deliver just as cost effectively or as quickly.
6. Create a Proper Site Map
Every website should have a site map. This is merely a directory of all your site's pages with links to every one. You should have a link from every page of your site back to your site map, and your site map must be updated whenever a new page is added.
7. Add Fresh Original Content to Your Website at an Acceptably
Measured Pace
Your website should never be considered finished. It should always be a work in progress that is constantly expanding with fresh and original content. The easiest way to do this is to add new articles on specific subjects on a regular basis. One article a week is the least you should aim for, but don't add content too quickly either. Dumping 100 articles a day into your site will ultimately work against you, because the search engines look for organic growth – in other words, growth that seems natural. Since it's not likely that you were able to write 100 articles in one day, search engines will see this as unnatural and will count it against you in your page ranking.
SEO for your local small business is easier than you might think. Getting search engines to fall head over heels in love with your small business website is not rocket science. You only need to implement a few simple things on a regular basis, and over time search engines will notice and your page rank – and your placement with the search engines – will start climbing.
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