Tags |
|
|
Links |
|
|
Suggest You - Customer Acquisition Through Custom Landing Pages
Now that the Year 2006 is upon us many people will be trying to stick to their New Years Resolutions such as giving up smoking, losing weight etc. However, New Years Resolutions can also be usefully applied to your ebook business on eBay. Here are just a few to get you started.1) Register as a seller on eBay - If you have been putting it off for ages now is the ideal time to register. Why? Because now not only will you have the usually things that you have been meaning to get rid of for some time, but you may also have unwanted Christmas gifts. I really cannot emphasise enough, the need to register on eBay to sell as soon as possible. Selling on eBay takes a while to master,
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your
By far the most valuable type of opt in list is the customer list because they have already purchased from you before and will more than likely buy from you again in the future, but how do you quickly and easily build a list of customers?It's well known that a customer list is the most responsive type of list because they are ready to buy and if they become familiar with you there is a good chance they could turn out to be long term customers who purchase multiple products over many months or even years.Unlike a traditional opt in list where you give something away for free in return for the names and email addresses of visitors to your website you can only build a customer
Being in the Internet marketing field makes me intensely critical of ecommerce Web sites. It’s truly amazing how few companies do it right. It is fairly easy to type something into Google and land at the appropriate product page in the natural results. What confounds me is how companies pay to be in the sponsored results but never seem to send me where I want to be.
For example, I was recently shopping for a DKNY coat so I typed it into Google. Out of the top 5 paid search results, only one of them actually took me to a page with DKNY coats on them.
That one site was Nordstrom.com. It provided pictures of 6 coats and when I clicked on one, it went right to a page where I could add it to my shopping cart. Obviously Nordstrom understands customer acquisition. The others need to go back to pay-per-click 101.
It’s not just pay-per-click that so many companies mess up; it’s online advertising in general. What seems like common sense to me, few marketing people grasp: the concept of custom landing pages.
When I develop a marketing campaign intended to take someone to a Web page, I create a unique page designed especially for that campaign. This landing page is a stand-alone page to which I send my customers that drives them to action. It targets specific audiences and leads them directly to a sale, or when necessary, directs them deeper into my site.
It’s not rocket science. It’s not even brain surgery. It’s a simple customer acquisition engine.
Getting Them There
Various marketing methods such as search engine optimization, banner ads, promotions, direct mail, email, television and print advertising should not lead customers to your home page. Oftentimes home pages have too many options and no clear path to follow.
A landing page is a more effective marketing tool than a regular Web page because it is specifically designed to highlight one or a few products or services. It is typically more focused than other Web pages. At their simplest level, landing pages provide limited information with two options: “buy now” or “learn more.”
The Call to Action
The singular purpose of a landing page is to make someone do something. The primary call to action is to buy now (or sign up, or whatever you decide leads to “conversion”). This receives prime real estate and a prominent graphical treatment on the landing page.
The secondary action to learn more is slightly less noticeable, but is still highlighted somehow on the page. This streamlines the conversion process, allowing those customers who are ready to buy to act and providing those customers who need more information with the resources they want.
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your
Business slow? Promotion efforts for your coaching practice or other service business not working as well as you hoped?We don't know what we don't know. With just an addition or two of proven marketing/promotion techniques, you can uplevel you business for its fullest success. Put a check next to the methods you haven't done or that may be incomplete.Ten Promotion How-to's Checklist_____1. Know your "defining statement" to attract new clients verbally and through email. Clients don't buy degrees or titles, they want to know what's in it for them._____2. Place a soft-sales, powerful signature file or files at the bottom of each email you send. Do you change you
That one site was Nordstrom.com. It provided pictures of 6 coats and when I clicked on one, it went right to a page where I could add it to my shopping cart. Obviously Nordstrom understands customer acquisition. The others need to go back to pay-per-click 101.
It’s not just pay-per-click that so many companies mess up; it’s online advertising in general. What seems like common sense to me, few marketing people grasp: the concept of custom landing pages.
When I develop a marketing campaign intended to take someone to a Web page, I create a unique page designed especially for that campaign. This landing page is a stand-alone page to which I send my customers that drives them to action. It targets specific audiences and leads them directly to a sale, or when necessary, directs them deeper into my site.
It’s not rocket science. It’s not even brain surgery. It’s a simple customer acquisition engine.
Getting Them There
Various marketing methods such as search engine optimization, banner ads, promotions, direct mail, email, television and print advertising should not lead customers to your home page. Oftentimes home pages have too many options and no clear path to follow.
A landing page is a more effective marketing tool than a regular Web page because it is specifically designed to highlight one or a few products or services. It is typically more focused than other Web pages. At their simplest level, landing pages provide limited information with two options: “buy now” or “learn more.”
The Call to Action
The singular purpose of a landing page is to make someone do something. The primary call to action is to buy now (or sign up, or whatever you decide leads to “conversion”). This receives prime real estate and a prominent graphical treatment on the landing page.
The secondary action to learn more is slightly less noticeable, but is still highlighted somehow on the page. This streamlines the conversion process, allowing those customers who are ready to buy to act and providing those customers who need more information with the resources they want.
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your
Fax marketing is an alternative means of effectively communicating to customers any last-minute company offerings. It is also one of the relatively underutilized means of business advertising and marketing.The Marketing GameBusiness companies can never have enough of advertising and marketing alternatives. TV, radio, print, outdoor advertising, and internet marketing are options which have been truly and extensively exhausted. A business will put up a big billboard on the intersection one day, but the competition will only put up a bigger billboard on the next intersection the next day. Another company will purchase thirty seconds of airtime
It’s not rocket science. It’s not even brain surgery. It’s a simple customer acquisition engine.
Getting Them There
Various marketing methods such as search engine optimization, banner ads, promotions, direct mail, email, television and print advertising should not lead customers to your home page. Oftentimes home pages have too many options and no clear path to follow.
A landing page is a more effective marketing tool than a regular Web page because it is specifically designed to highlight one or a few products or services. It is typically more focused than other Web pages. At their simplest level, landing pages provide limited information with two options: “buy now” or “learn more.”
The Call to Action
The singular purpose of a landing page is to make someone do something. The primary call to action is to buy now (or sign up, or whatever you decide leads to “conversion”). This receives prime real estate and a prominent graphical treatment on the landing page.
The secondary action to learn more is slightly less noticeable, but is still highlighted somehow on the page. This streamlines the conversion process, allowing those customers who are ready to buy to act and providing those customers who need more information with the resources they want.
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your
Most corporations of any size and scale have large investments in the land and facilities necessary for the successful operation of their business. While making corporate investments into real estate assets may seem to be a reasonable strategy at first glance, they are rarely investment or capital driven decisions, but rather operating decisions that in retrospect usually fail to maximize the leverage and value of their land and facilities beyond what is typically provided for within traditional ownership and financing structures.When an operating business finds itself in need of low cost capital their corporate real estate assets should be evaluated as a source of readily accessib
The Call to Action
The singular purpose of a landing page is to make someone do something. The primary call to action is to buy now (or sign up, or whatever you decide leads to “conversion”). This receives prime real estate and a prominent graphical treatment on the landing page.
The secondary action to learn more is slightly less noticeable, but is still highlighted somehow on the page. This streamlines the conversion process, allowing those customers who are ready to buy to act and providing those customers who need more information with the resources they want.
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your
1. Let people know what you expect. If people know what’s expected of them, that’s what they’ll do--if they don’t know what’s expected, they’ll do something else. Communicate clear and unambiguous performance expectations and hold people accountable for their achievement.2. Be a systems thinker. Remind people of their interconnectedness and that something happening in one area affects all other areas. If people know how what they do impacts on others, they’ll try harder to do it well.3. Keep people informed. Don’t assume that others can read your mind. If there’s something going on, let them in on it. Without information people invent it and the human tendency is to think th
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your site on every page, the landing page can survive without it. If it confuses the customer and detracts from those calls to action, it’s better to leave it off. Whatever you choose to do, make sure the navigation is clear and simple.
Landing Page Guidelines
When building a landing page, certain guidelines should be followed to make it as effective as possible.
1. Your landing page should graphically match your advertising campaign.
Create your landing page to reflect the look and feel of your banner ad, direct mail piece or television commercial. Don’t concern yourself as much with branding the landing page to match the company. They’ll see your corporate brand when they land at the real Web site.
2. The action you advertise should be available on the landing page.
If your advertisement is all about saving 20% on your product, make sure the landing page provides the means to do that. Don’t send customers on a wild goose chase to perform an action. Get it right up front on that first landing page so conversion is as easy as possible.
3. Show only the product(s) you’re advertising.
This is a tricky one. While you may want to include related products on a landing page, it’s best to stick to the bare minimum. Otherwise, you give your customer too many options, making it harder for them to make that snap decision.
Customer acquisition on the Web requires simplicity and easy maneuvering. When it comes to Internet marketing, you need to predict what your customers want and then give it to them in as few steps as possible. Whether you’re running a direct mail promotion or pay-per-click campaign, a custom landing page is vital to maintain a sense of consistency and ease.
I judge Nordstrom by their Web site, and your customers are doing the same.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/64729/suggestyou-Customer-Acquisition-Through-Custom-Landing-Pages.html">Customer Acquisition Through Custom Landing Pages</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/64729/suggestyou-Customer-Acquisition-Through-Custom-Landing-Pages.html]Customer Acquisition Through Custom Landing Pages[/url]
Related Articles:
Can Online Multilevel Marketing Opportunities Make Money?
Become Successful! Become Multilingual!
Same Old, Same Old PR Still Tops
Bookmark it:
|