Why?

Because once again, it’s ultimately your responsibility as to whether your sales page converts or not. It’s convenient to blame someone else – a nice out for someone who’s not yet ready to accept success. But it is your responsibility.

Responsibility starts by doing one’s due diligence when before even hiring a copywriter. If the copywriter doesn’t have a portfolio or references, you’re taking a big chance.

Instead, hire someone you know you can trust, such as someone who’s well established in the field and has plenty of good references. Or at the very least, hire based on a recommendation from a couple trusted friends.

Second, no matter whom you hire it’s your responsibility to test any copy before rolling it out on a grand scale. Test it with pay per click marketing, test it with your own

This is a big part of a successful person’s mindset, but for those who aren’t already doing it, it’s a difficult thing to accomplish. Indeed, if you haven’t already starting taking responsibility for everything that happens to you, you’ll likely feel lots of internal resistance as you start doing it. This is growth! Resist the resistance, and forge ahead.

So what do I mean by taking responsibility? Perhaps this is best introduced by looking at how many people handle things. Let’s look at a common example…

Think back to your school days. When you or your friends did well on a test, what did you say or think? Chances are, you figured you did well because you studied hard, got a good night’s sleep before hand, and you were prepared.

Now think back to a time when you did not do well on a test. Chances are there was probably some reason for that poor grade. Maybe you didn’t sleep well the night before because the neighbor’s dog was barking. Maybe the textbook didn’t explain things well enough. Maybe the teacher didn’t do a good job of teaching you, or perhaps she unfairly gave you a very difficult test.

Do you see what happened in these two examples? In the first example we did well because we studied hard. We took the credit for our success.

In the second example we did poorly, but it was someone else’s fault – the neighbor’s dog, the people who wrote the textbook, or the teacher.

Here’s what successful people know: not only should you take credit for your successes; you need to take responsibility for your failures.

The reason successful people do this is because they realize that they are responsible for everything that happens in their life. If you are only taking credit for the good things, then you are refusing to admit to the true cause of the bad things in life.

And here’s the biggy: if you don’t admit responsibility for the bad things, then you can’t change them. If you have no control, then bad things will continue to happen, and you will continue to blame third parties for your misfortunes.

Let’s go back to the example of taking a test and doing a poor job. If I say I did poorly because the neighbor’s dog kept me awake barking for hours, then I’m not taking responsibility for what happens to me. Perhaps, in truth, I just didn’t want to admit that I hadn’t studied hard enough.

Let’s face it; it’s hard to criticize us. It’s hard to say, “it’s my fault I didn’t do well.” And yet we MUST be able to do this in order to start experiencing more success in our life.

Think about the test: if I can admit the test failure was due to my lack of studying, then I know next time I need to study harder.

If instead I deny my responsibility and instead blame the neighbor’s dog, then my behavior doesn’t change. End result: if you keep doing the same thing, you’ll keep getting what you always got.

Do you see now why it’s so important to accept responsibility for everything that happens to you? It literally gives you the power and control to make things better next time so that you can experience success.

Let’s look at a couple common excuses in online business and see if we don’t recognize ourselves saying them. Then let’s look at how to take responsibility.

“My launch day didn’t go as well as expected. My JV partners didn’t sell hard enough.”

It’s not your joint venture partner’s responsibility to have a good launch day – it’s solely your responsibility. If your JV partner’s didn’t do as much as you’d hope, then you need to look at your role in your launch day.

Did you line up enough partners so that even if only a few of them promoted you’d still have a good launch day?

Did you test your ad copy to see if it’s converting?

Did you stay in touch with your partner’s so that they’d know what was expected of them?

Did you give them enough promo material so that they could use them as templates for their own promos?

Did you give them enough time to review the material prior to the launch?

These are the types of questions you need to ask yourself in a situation like this. Remember, it’s YOUR responsibility if you don’t have a good launch day, or even if your JV partners don’t perform as expected.

“My copy isn’t converting – my copywriter sucks!”

You’ll see variations of this on forums in particular, where someone talks about how they got ripped off by being given shoddy copy or similar. Then they blame their poor sales on the shoddy copy.

True, yes, you may get shoddy work from time to time by various service professionals like copywriters. However, in the end it’s still your responsibility for the poor sales. Don’t blame the copywriter. Yes, make a note never to do business with that copywriter again – and ask for rewrites or refunds where applicable – but don’t blame him for your poor sales.

Why?

Because once again, it’s ultimately your responsibility as to whether your sales page converts or not. It’s convenient to blame someone else – a nice out for someone who’s not yet ready to accept success. But it is your responsibility.

Responsibility starts by doing one’s due diligence when before even hiring a copywriter. If the copywriter doesn’t have a portfolio or references, you’re taking a big chance.

Instead, hire someone you know you can trust, such as someone who’s well established in the field and has plenty of good references. Or at the very least, hire based on a recommendation from a couple trusted friends.

Second, no matter whom you hire it’s your responsibility to test any copy before rolling it out on a grand scale. Test it with pay per click marketing, test it with your own

Do you see what happened in these two examples? In the first example we did well because we studied hard. We took the credit for our success.

In the second example we did poorly, but it was someone else’s fault – the neighbor’s dog, the people who wrote the textbook, or the teacher.

Here’s what successful people know: not only should you take credit for your successes; you need to take responsibility for your failures.

The reason successful people do this is because they realize that they are responsible for everything that happens in their life. If you are only taking credit for the good things, then you are refusing to admit to the true cause of the bad things in life.

And here’s the biggy: if you don’t admit responsibility for the bad things, then you can’t change them. If you have no control, then bad things will continue to happen, and you will continue to blame third parties for your misfortunes.

Let’s go back to the example of taking a test and doing a poor job. If I say I did poorly because the neighbor’s dog kept me awake barking for hours, then I’m not taking responsibility for what happens to me. Perhaps, in truth, I just didn’t want to admit that I hadn’t studied hard enough.

Let’s face it; it’s hard to criticize us. It’s hard to say, “it’s my fault I didn’t do well.” And yet we MUST be able to do this in order to start experiencing more success in our life.

Think about the test: if I can admit the test failure was due to my lack of studying, then I know next time I need to study harder.

If instead I deny my responsibility and instead blame the neighbor’s dog, then my behavior doesn’t change. End result: if you keep doing the same thing, you’ll keep getting what you always got.

Do you see now why it’s so important to accept responsibility for everything that happens to you? It literally gives you the power and control to make things better next time so that you can experience success.

Let’s look at a couple common excuses in online business and see if we don’t recognize ourselves saying them. Then let’s look at how to take responsibility.

“My launch day didn’t go as well as expected. My JV partners didn’t sell hard enough.”

It’s not your joint venture partner’s responsibility to have a good launch day – it’s solely your responsibility. If your JV partner’s didn’t do as much as you’d hope, then you need to look at your role in your launch day.

Did you line up enough partners so that even if only a few of them promoted you’d still have a good launch day?

Did you test your ad copy to see if it’s converting?

Did you stay in touch with your partner’s so that they’d know what was expected of them?

Did you give them enough promo material so that they could use them as templates for their own promos?

Did you give them enough time to review the material prior to the launch?

These are the types of questions you need to ask yourself in a situation like this. Remember, it’s YOUR responsibility if you don’t have a good launch day, or even if your JV partners don’t perform as expected.

“My copy isn’t converting – my copywriter sucks!”

You’ll see variations of this on forums in particular, where someone talks about how they got ripped off by being given shoddy copy or similar. Then they blame their poor sales on the shoddy copy.

True, yes, you may get shoddy work from time to time by various service professionals like copywriters. However, in the end it’s still your responsibility for the poor sales. Don’t blame the copywriter. Yes, make a note never to do business with that copywriter again – and ask for rewrites or refunds where applicable – but don’t blame him for your poor sales.

Why?

Because once again, it’s ultimately your responsibility as to whether your sales page converts or not. It’s convenient to blame someone else – a nice out for someone who’s not yet ready to accept success. But it is your responsibility.

Responsibility starts by doing one’s due diligence when before even hiring a copywriter. If the copywriter doesn’t have a portfolio or references, you’re taking a big chance.

Instead, hire someone you know you can trust, such as someone who’s well established in the field and has plenty of good references. Or at the very least, hire based on a recommendation from a couple trusted friends.

Second, no matter whom you hire it’s your responsibility to test any copy before rolling it out on a grand scale. Test it with pay per click marketing, test it with your own

Let’s face it; it’s hard to criticize us. It’s hard to say, “it’s my fault I didn’t do well.” And yet we MUST be able to do this in order to start experiencing more success in our life.

Think about the test: if I can admit the test failure was due to my lack of studying, then I know next time I need to study harder.

If instead I deny my responsibility and instead blame the neighbor’s dog, then my behavior doesn’t change. End result: if you keep doing the same thing, you’ll keep getting what you always got.

Do you see now why it’s so important to accept responsibility for everything that happens to you? It literally gives you the power and control to make things better next time so that you can experience success.

Let’s look at a couple common excuses in online business and see if we don’t recognize ourselves saying them. Then let’s look at how to take responsibility.

“My launch day didn’t go as well as expected. My JV partners didn’t sell hard enough.”

It’s not your joint venture partner’s responsibility to have a good launch day – it’s solely your responsibility. If your JV partner’s didn’t do as much as you’d hope, then you need to look at your role in your launch day.

Did you line up enough partners so that even if only a few of them promoted you’d still have a good launch day?

Did you test your ad copy to see if it’s converting?

Did you stay in touch with your partner’s so that they’d know what was expected of them?

Did you give them enough promo material so that they could use them as templates for their own promos?

Did you give them enough time to review the material prior to the launch?

These are the types of questions you need to ask yourself in a situation like this. Remember, it’s YOUR responsibility if you don’t have a good launch day, or even if your JV partners don’t perform as expected.

“My copy isn’t converting – my copywriter sucks!”

You’ll see variations of this on forums in particular, where someone talks about how they got ripped off by being given shoddy copy or similar. Then they blame their poor sales on the shoddy copy.

True, yes, you may get shoddy work from time to time by various service professionals like copywriters. However, in the end it’s still your responsibility for the poor sales. Don’t blame the copywriter. Yes, make a note never to do business with that copywriter again – and ask for rewrites or refunds where applicable – but don’t blame him for your poor sales.

Why?

Because once again, it’s ultimately your responsibility as to whether your sales page converts or not. It’s convenient to blame someone else – a nice out for someone who’s not yet ready to accept success. But it is your responsibility.

Responsibility starts by doing one’s due diligence when before even hiring a copywriter. If the copywriter doesn’t have a portfolio or references, you’re taking a big chance.

Instead, hire someone you know you can trust, such as someone who’s well established in the field and has plenty of good references. Or at the very least, hire based on a recommendation from a couple trusted friends.

Second, no matter whom you hire it’s your responsibility to test any copy before rolling it out on a grand scale. Test it with pay per click marketing, test it with your own

Did you line up enough partners so that even if only a few of them promoted you’d still have a good launch day?

Did you test your ad copy to see if it’s converting?

Did you stay in touch with your partner’s so that they’d know what was expected of them?

Did you give them enough promo material so that they could use them as templates for their own promos?

Did you give them enough time to review the material prior to the launch?

These are the types of questions you need to ask yourself in a situation like this. Remember, it’s YOUR responsibility if you don’t have a good launch day, or even if your JV partners don’t perform as expected.

“My copy isn’t converting – my copywriter sucks!”

You’ll see variations of this on forums in particular, where someone talks about how they got ripped off by being given shoddy copy or similar. Then they blame their poor sales on the shoddy copy.

True, yes, you may get shoddy work from time to time by various service professionals like copywriters. However, in the end it’s still your responsibility for the poor sales. Don’t blame the copywriter. Yes, make a note never to do business with that copywriter again – and ask for rewrites or refunds where applicable – but don’t blame him for your poor sales.

Why?

Because once again, it’s ultimately your responsibility as to whether your sales page converts or not. It’s convenient to blame someone else – a nice out for someone who’s not yet ready to accept success. But it is your responsibility.

Responsibility starts by doing one’s due diligence when before even hiring a copywriter. If the copywriter doesn’t have a portfolio or references, you’re taking a big chance.

Instead, hire someone you know you can trust, such as someone who’s well established in the field and has plenty of good references. Or at the very least, hire based on a recommendation from a couple trusted friends.

Second, no matter whom you hire it’s your responsibility to test any copy before rolling it out on a grand scale. Test it with pay per click marketing, test it with your own

Why?

Because once again, it’s ultimately your responsibility as to whether your sales page converts or not. It’s convenient to blame someone else – a nice out for someone who’s not yet ready to accept success. But it is your responsibility.

Responsibility starts by doing one’s due diligence when before even hiring a copywriter. If the copywriter doesn’t have a portfolio or references, you’re taking a big chance.

Instead, hire someone you know you can trust, such as someone who’s well established in the field and has plenty of good references. Or at the very least, hire based on a recommendation from a couple trusted friends.

Second, no matter whom you hire it’s your responsibility to test any copy before rolling it out on a grand scale. Test it with pay per click marketing, test it with your own list, test it locally …whatever you do, test it before you roll out a huge launch. Whether it converts is your responsibility – if you test it, then you can change it.

“I’m having a poor response because people aren’t ready for my revolutionary ideas.”

This is one of my favorite excuses for poor sales, because the person is simultaneously putting the blame on someone else (in this case, the customer), while giving himself or herself a pat on the back for being ahead of their time. Indeed, I know someone who regularly uses this excuse for her poor book sales. She says she’s ahead of her time and thus people aren’t buying.

That may be so. But if you’re in business to make money, then you shouldn’t blame a customer for not buying – you should only blame yourself.

Case in point: if you’re writing material that’s ahead of it’s time such that there’s no market for it, then you need to do better market research. The easiest money you can make is to find out what people want – and what they are already buying – and give it to them.

The hardest sale you’ll ever make is if you try to convince people they need or want your product – and they don’t agree with you. If you have to first educate them as to why they need your product, you’re in for an uphill struggle. Or if people can’t immediately see the benefit of your product because it’s truly ahead of it’s time, you’re in for another struggle.

Being ahead of your time is fine if you have deep pockets and plenty of time to educate people. Being ahead of your time is fine if you’re a philosopher or other academic type – in that case, perhaps your work is better suited for an academic journal or other scholarly publication.

However, if you’re in business to make sales and make money, then you need to sell what people are buying. Let me repeat that…

If you want to make money, you need to sell what people are buying.

Being ahead of your time is an ego stroke for you, but it doesn’t put money in the bank unless you find a way to monetize what you know. You need to find out what people want and give it to them. You can’t decide in your own mind what people need and try to force it on them if they’re not ready.

Take responsibility. If you’re not making sales, don’t blame the customer for not being bright enough to see your genius. Blame yourself for not giving them what they want.

“This business is biased against ‘the little guy’”

Do you feel you’re struggling because the “Little Guy” (or Gal) doesn’t have a chance? Do the guru’s have some sort of huge advantage because they have huge lists and big-time joint venture partners?

Hogwash.

If you’re not succeeding you can’t blame other people who ARE succeeding. How on earth could it be their fault if you’re not doing well?

Let me clue you in: all the big guys and gals started out exactly like you – no list, no website, no product, no contacts. And probably no money, either.

That’s right, you are starting at the same place that the gurus once started. They grew their lists one person at a time. They networked their way around the business one joint venture, one relationship at a time. They created one product at a time.

Whatever they have today is the result of their hard work. They earned it …just like you’ll have to earn your place.

But there is one difference between people who are struggling and gurus …while those who are struggling are blaming the gurus for this being a tough business, the gurus are taking responsibility for their own shortcomings. That’s how they became a guru or a top expert in their field.

So you want to become top in your field? Then take responsibility. You don’t have a big list because you haven’t focused on building a big list. You don’t have lots of JV partners simply because you haven’t focused on building those relationships. You haven’t made money perhaps because you aren’t focused on anything at all.

It’s an uncomfortable truth, but the best thing someone can do is take responsibility for his or her own failures, disappointments and shortcomings. If you’re not a success in your business and you want to be, take responsibility. Discover why you haven’t succeeded …yet. And take action towards making it happen.