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Suggest You - The 'Human Approach' to Site Optimization
Sexual Harassment Policy Guidelines – Part IPermission is hereby granted to modify and use the information in this draft sexual harassment guideline, provided you include reference to the author as shown at the end.We shall take all reasonable steps to see that this sexual harassment policy is followed everyone in our organization who has contact with employees. This prevention plan will include training sessions, ongoing monitoring of the work site and a confidential employee survey to be conducted and evaluated each year.Sexual harassment refers to all types of unwanted sexual attention. Sexu
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, intere
I started my company (EMJ) from the trunk of my car (and it was a small trunk so that’s a small business). I grew EMJ to $375,000,000 in sales prior to selling it to SYNNEX. I am now CEO of a $1 billion business.One certainty in life is you will not always see eye to eye with everyone. The purpose of this article is to share practical ideas on dealing with difficult people.1 – I hate the title of this article. The first step is to reframe the situation. If you think you are dealing with a difficult person, it will be difficult. If you think you are dealing with a challenge, it can be inv
When you have generated traffic to your site, you need to give people what they are really looking for. In particular, you must deliver genuine answers and real benefits through your site copywriting.
This is a big stumbling block for those who use doorway pages to maximize their search engine positioning - without taking into account their human visitors.
You know clearly focused keywording throughout your site is fundamental to successful search engine positioning. So how do you write the words on your page to accent your site theme for the search engines, and more importantly, serve your customers?
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragments our thoughts. It's exhausting! Doesn't it make sense to create a Web site that offers shelter from the online storm?
A key marketing thought to consider is that a few hundred well-satisfied customers can feed you, clothe you, and take care of you into your ripe old age.
These 'customers for life' can only be yours if you and your Web site are thoroughly personal service oriented. It's a powerful way to separate yourself from your competitors who think automation is the only answer for Web success.
Here are 10 key questions to help you with this approach. The answers you generate will inform your Web site writing.
o Your Product/Service
1. For your site visitors: What are the specific results/benefits you provide the people who buy from you?...
2. Your products and services: please list two short key phrases that describe exactly what you supply...
3. What's your single, most marketable and unique, competitive edge? This is your essential Unique Selling Proposition (USP).
4. Describe your product/service in detail...
A. List 7 key features that pop out at you:
(A feature is a fact about a product or service, such as "wash cold, hang dry", or "made in Morocco". Features demonstrate how things are created, delivered and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, intere
The start of the summer can be a singularly stressful time of the year. Just as soon as the exams end you have to find a job, at the same time as everybody else! So what can you do to tip the balance back in your favour?Firstly, make sure that your CV is well-written and up-to-date. There are thousands of books and websites overflowing with CV writing advice. The major jobsites such as Monster are a prime example and if you find the CV writing process too daunting you can even employ a professional CV writer to do it for you.To be taken seriously you should always introduce yourself wit
You know clearly focused keywording throughout your site is fundamental to successful search engine positioning. So how do you write the words on your page to accent your site theme for the search engines, and more importantly, serve your customers?
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragments our thoughts. It's exhausting! Doesn't it make sense to create a Web site that offers shelter from the online storm?
A key marketing thought to consider is that a few hundred well-satisfied customers can feed you, clothe you, and take care of you into your ripe old age.
These 'customers for life' can only be yours if you and your Web site are thoroughly personal service oriented. It's a powerful way to separate yourself from your competitors who think automation is the only answer for Web success.
Here are 10 key questions to help you with this approach. The answers you generate will inform your Web site writing.
o Your Product/Service
1. For your site visitors: What are the specific results/benefits you provide the people who buy from you?...
2. Your products and services: please list two short key phrases that describe exactly what you supply...
3. What's your single, most marketable and unique, competitive edge? This is your essential Unique Selling Proposition (USP).
4. Describe your product/service in detail...
A. List 7 key features that pop out at you:
(A feature is a fact about a product or service, such as "wash cold, hang dry", or "made in Morocco". Features demonstrate how things are created, delivered and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, intere
I’m about to tell you to discard almost everything you’ve heard about network marketing. Multilevel marketing, also known as mlm or network marketing, is a specialized niche of sales that has the potential to catapult you into five figure monthly earnings, but only if you understand it and approach your marketing seriously. The fact is, most of what you’ve heard about network marketing is misconception, some of it fostered by recruiters and some of it by detractors. Here are the five most common myths about network marketing and how they can trip you up. Network marketing – isn’t that just
These 'customers for life' can only be yours if you and your Web site are thoroughly personal service oriented. It's a powerful way to separate yourself from your competitors who think automation is the only answer for Web success.
Here are 10 key questions to help you with this approach. The answers you generate will inform your Web site writing.
o Your Product/Service
1. For your site visitors: What are the specific results/benefits you provide the people who buy from you?...
2. Your products and services: please list two short key phrases that describe exactly what you supply...
3. What's your single, most marketable and unique, competitive edge? This is your essential Unique Selling Proposition (USP).
4. Describe your product/service in detail...
A. List 7 key features that pop out at you:
(A feature is a fact about a product or service, such as "wash cold, hang dry", or "made in Morocco". Features demonstrate how things are created, delivered and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, intere
Often, the main thing most presenters overlook is that making a presentation should not be a one way thing. Many presenters simply get up, put on the PowerPoint slide show, run through 20 slides talking about the bullet points and then summarizing, leaving themselves 10-15 minutes for a question and answer session. Is this what presenting is all about? And more importantly is this what a great presenter does? The answer is no. A great presenter connects with the audience and eventually moves them towards his desired goals and objectives.Let me give you 5 sure fire tips to improve your presentations and audie
2. Your products and services: please list two short key phrases that describe exactly what you supply...
3. What's your single, most marketable and unique, competitive edge? This is your essential Unique Selling Proposition (USP).
4. Describe your product/service in detail...
A. List 7 key features that pop out at you:
(A feature is a fact about a product or service, such as "wash cold, hang dry", or "made in Morocco". Features demonstrate how things are created, delivered and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, intere
Are you looking to outsource your sales lead management? Do you need a sales lead management service that understands the importance of properly managing, developing, identifying and distributing qualified sales leads to your direct salespeople, dealers, reps or distributors?If you answered yes, then you’ll need the following 8 tips for selecting a sales lead management service:1. Determine what your inquiry handling or sales lead management system must include. Construct a flow chart of the process, including the steps required and the time allotted to each.2. Prepare a "wish list"red and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, interests, lifestyle, etc)...
7. List 7 unique and interesting facts you really want site visitors to know about you and the products/services you provide...
8. List at least 7 of the most commonly asked questions about your products/services, as well as the answers you give...
9. List at least 7 of the most common misconceptions your site visitors have about your offerings...
10. What are the 3 specific things your target market most wants to know about or looks for in your product/service?...
The Wrap Up: Integrating Customer and Search Engine Needs
You've thought long and hard, you've dug deep. You've even asked your site visitors what they want! In the process you've generated the raw materials you need to write your site copy.
Here's how to use this information to please both site visitors and search engines:
A. Write for your audience - the people you most need to reach. If you are writing sales copy, we recommend the template outlined here.
B. Use the excellent Overture keyword suggestion tool. It vanished for awhile, but now it's back again. You are researching which words people actually use when they look through a search engine to find what you offer.
C. Take the #1 word you find on Overture. Wherever it makes sense (and without becoming obnoxious), substitute this keyword for similiar words and phrasing within your site writing. Ideally you should try to achieve a 3-7% ratio of your keyword to the other words on your page. To measure the density of your keywords, visit Keywordensity.com. And while you're at it, use this tool to check out your competitors appearing with this keyword. Observe where and how they've used this keyword in their visible text and source code.
D. Re-optimize your pages around this single keyword, then hand-register these newly written pages with the major search engines.
This is the 'human approach' to site optimization. It's not at all scientific but it's very fast. The good news is it can free up your time to move onto the other aspects of your Web business.
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