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    Your Small Business Web Site
    A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet. Almost 60% of Canadians had access to the internet at home in 2003, and around 8 million had regular access to the internet from somewhere, either at home, at work or at school.And that’s just in Canada. Ecommerce sales from Canada were $7.2 billi
    te a
    Tales from the Corporate Frontlines: The Worth of Health Insurance
    This article relates to the Compensation and Benefits Competency, commonly evaluated in employee satisfaction surveys. The questions included in this competency will help your organization determine whether your employees feel they are fairly paid for the work they perform when compared to a similar job at a different company. This competency also queries their feelings regarding the adequacy and quality of their benefits
    If you’d like to write a
    Are Your Headlines Missing These Precise Psychological Triggers?
    Are you avoiding learning about headlines because you’re not a copywriter? Better not, because no matter whether you make a PowerPoint Presentation, sales call, or write an email, you’re going to need this information. The last thing you need is a headline that will go glug glug and take your marketing strategy down with it.Ok, now that I’ve got your attention, belt up as we roller coaster our way into the science
    u’d like to write a
    Maximising Business Growth
    While there is no guaranteed route to business success there are key methodologies that you can apply to your business. These include key survival and success factors and building customer value. Let’s consider these aspects in greater detail.Survival & success factors. Two key survival factors are delivering customer value and producing bottom line profit. Let’s take a mobile cleaning services business as an exam
    ike to write a
    Coupons, Maps and Other Advertising Rip-Offs
    Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.Some of the common ways to separate you from your cash are:Coupon BooksThey offer to put you in a
    o write a
    The Wasted, Unproductive Follow Up Call
    I received a telephone call yesterday. It was someone I’d met at a networking group months ago. She reintroduced herself, mentioned the group where we’d met and said she was calling to follow up. She did not say about what. I asked the question for her, “Why are you calling? What did we discuss?”She told me that she makes customized covers for laptops. I thought that was nice, but I didn’t need one and still didn’t
    te a compelling sales let

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