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Suggest You - Interview With Avinash Kaushik, Author of Occam's Razor
Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous. 2. Spread the knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design. 3. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on the test slide. A test slide is the slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it the next time you turn it on. Turn the system on with the test slide displayed and then switch to the next slide. The next slide can explain how they can get your free but-not-for-free product and the directions on how to receive it. Return to this same slide at the end of your presentation. 4. At this same presentation, pass around a clipboard asking them if they want
But it is important to note that if you have a tab open and as long as you are not auto-reloading it, the web analytics application will terminate your session after 30 mins of inactivity and that is not a biggie. Tabbed browsing, and its related impact on clickstream data, is yet another reminder that each website owner should have a mechanism to collect qualitative data (http://snipurl.com/1al54) and to have a Trinity mindset (http://snipurl.com/1al53). Without that they will not truly be able to get actionable insights from their data.
3. What tools, features, and reports would you like to see in the upcoming Microsoft Gatineau product?
Hmm…. I don’t think my friend Ian Thomas has quite the luxury
A home-based business is a great way for those with extra time on their hands to make money. Or for those who want to eliminate the stress that comes from working for others, setting up a home-based business is a perfect solution. It may be a perfect opportunity for you but it will also take a lot of work to get it up and running. To be able to successfully build a home internet business ask yourself if have the patients to master the skills required to make your venture successful.1. Getting a Business Plan TogetherHaving the skills required to be able to develop a successful business plan is paramount for any businessperson. Ask any successful entrepreneur, planning is essential to success. Make sure you have a solid plan before you do anything. Plan your business like you would plan the building of a home. The future of your company is like a business plan blue print.Before you go and quit your current job to build a home Internet business make sure you do some market research. This is the foundation of your planning. You can then use the research data to effectively plan your business.2. Can You Sell?Selling is not always necessary, but with most Internet companies you need to be able to sell in one way or another. Being able to sell the product is usually more important than the product itself. Reme
1. You've been in the field of web analytics for quite some time, did you just wake up one day and think to yourself that this is something that you wanted to do, or were you thrown into the role and simply adapted to it?
At my last job with DirecTV, Sr. Manager for Enterprise Analytics, I had small amounts of exposure to Web Analytics (someone supplied log file parsed numbers into the dashboard). When I interviewed for the job at Intuit (Manager for Web Analytics) I was quite excited about the possibility of taking all my experience in Decision Support and apply it to a 100% exclusive web environment.
There is something so beautiful and scary and challenging and fun about data on the web. It was too hard to pass up. But it would be fair to say that when I took the job at Intuit I had no idea what “web analytics” was, I had not yet had the fortune to have used any web analytics application. Blaire Hansen, my hiring manager, certainly made a huuuge leap of faith in hiring me.
It has been a amazing ride and yes to answer your question I have simply adapted to it, but since my post MBA experience has been almost solely focused on Decision Support Systems I think I have brought all the learnings from traditional data warehousing and business intelligence and applied it to my current role.
2. What problems if any do you foresee with the implementation of Web 2.0 technologies such as AJAX and the explosion of tab based browsing? Are you concerned about problems of people keeping tabs open when they are not actively browsing the site?
I have blogged about the fact that slowly but surely the page paradigm is dying. That is not saying that the big problem is that the page view metric is going to be crap. It is more that currently almost all web analytics applications are constructed, from an architecture perspective, on the fact that a page view has to happen and all things go from there.
The challenge with AJAX or Flash or RIA’s is that the page view model does not work (remember this is more from a data capture and data analysis perspective). I have blogged about (http://snipurl.com/1al4p) moving to an “event” based data capture and analysis model. The challenge for the web analytics vendors is to change their underlying architectures to accommodate for a event based model and not just try to stuff events into page views because that won’t work in the long term.
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us the data we need. Most companies and practitioners are not yet prepared for this mental shift.
In terms of tabbed browsing, this simply exposes one more limitation of clickstream data to ultimate actionable insight. Even with tabbed browsing it is hard to make sense of clickstream data. My personal point of view with tabbed browsing the order in which a visitor sees something and follows a “path” is fairly messed up. Depending on how your sessions are initiated in terms of your analytics apps this could also screw up other reports such as referring urls etc.
But it is important to note that if you have a tab open and as long as you are not auto-reloading it, the web analytics application will terminate your session after 30 mins of inactivity and that is not a biggie. Tabbed browsing, and its related impact on clickstream data, is yet another reminder that each website owner should have a mechanism to collect qualitative data (http://snipurl.com/1al54) and to have a Trinity mindset (http://snipurl.com/1al53). Without that they will not truly be able to get actionable insights from their data.
3. What tools, features, and reports would you like to see in the upcoming Microsoft Gatineau product?
Hmm…. I don’t think my friend Ian Thomas has quite the luxury
One of the biggest new marketing tools that has come along in the recent years has been youtube, and many people having capitalized on its potential. Youtube is consistently a top trafficked site on the internet and allows users to upload videos for others to view. The system has a built in search feature that allows users to target certain videos based on keyword. Youtube has done AMAZING things for online marketers.Many online entrepreneurs post videos about their products and services to Youtube, drawing from its millions and millions of users. A startup business can immediately notify thousands that they are in business by effectively utilizing Youtube. A basic promotion, or a limited offering your company is promoting can experience success beyond your imagination by tapping into the power of this marketing medium.A popular technique that is used is using youtube to pre-sell traffic. An online entrepreneur will upload a video to youtube that has been created and edited to capture the viewers interest, and the video will redirect the user to an external website where visitor information can be captured, and a sale can be made. By working different keywords, an online marketer can build up interest in different ’niches,’ and sell a diversity of products.One technique that I personally have successfully us
There is something so beautiful and scary and challenging and fun about data on the web. It was too hard to pass up. But it would be fair to say that when I took the job at Intuit I had no idea what “web analytics” was, I had not yet had the fortune to have used any web analytics application. Blaire Hansen, my hiring manager, certainly made a huuuge leap of faith in hiring me.
It has been a amazing ride and yes to answer your question I have simply adapted to it, but since my post MBA experience has been almost solely focused on Decision Support Systems I think I have brought all the learnings from traditional data warehousing and business intelligence and applied it to my current role.
2. What problems if any do you foresee with the implementation of Web 2.0 technologies such as AJAX and the explosion of tab based browsing? Are you concerned about problems of people keeping tabs open when they are not actively browsing the site?
I have blogged about the fact that slowly but surely the page paradigm is dying. That is not saying that the big problem is that the page view metric is going to be crap. It is more that currently almost all web analytics applications are constructed, from an architecture perspective, on the fact that a page view has to happen and all things go from there.
The challenge with AJAX or Flash or RIA’s is that the page view model does not work (remember this is more from a data capture and data analysis perspective). I have blogged about (http://snipurl.com/1al4p) moving to an “event” based data capture and analysis model. The challenge for the web analytics vendors is to change their underlying architectures to accommodate for a event based model and not just try to stuff events into page views because that won’t work in the long term.
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us the data we need. Most companies and practitioners are not yet prepared for this mental shift.
In terms of tabbed browsing, this simply exposes one more limitation of clickstream data to ultimate actionable insight. Even with tabbed browsing it is hard to make sense of clickstream data. My personal point of view with tabbed browsing the order in which a visitor sees something and follows a “path” is fairly messed up. Depending on how your sessions are initiated in terms of your analytics apps this could also screw up other reports such as referring urls etc.
But it is important to note that if you have a tab open and as long as you are not auto-reloading it, the web analytics application will terminate your session after 30 mins of inactivity and that is not a biggie. Tabbed browsing, and its related impact on clickstream data, is yet another reminder that each website owner should have a mechanism to collect qualitative data (http://snipurl.com/1al54) and to have a Trinity mindset (http://snipurl.com/1al53). Without that they will not truly be able to get actionable insights from their data.
3. What tools, features, and reports would you like to see in the upcoming Microsoft Gatineau product?
Hmm…. I don’t think my friend Ian Thomas has quite the luxury
Every company, no matter how diligently they may endeavor to do otherwise, makes mistakes from time to time. Many progressive companies, large and small, employ redundant checks to help ensure that each department operates in an optimal, error-free manner. In fact, it is not the company, rather some human being who is likely at fault when a mistake is discovered. We may blame computers, freight companies, email problems, busy telephones and so on, but the truth is that fallible people make the mistakes.It often is not the error itself that irritates our customers so much as it is our response to the problem or resulting situation. More business volume is lost each day because of poor customer service than as a result of any multitude of mistakes otherwise experienced. Be empathetic; put yourself in the shoes of your customer. How do you feel about excuses, the blame-game, endless paperwork, being put on hold, and being transferred among departments, often without a satisfactory solution to the issue at hand? Become determined to change this direction in your company.When the inevitable happens, and your customer is now upset with you; how will you respond? Here is an interesting thought: Instead of making excuses, pointing fingers or stalling, first acknowledge the error, taking personal responsibility regardless of who is ac
I have blogged about the fact that slowly but surely the page paradigm is dying. That is not saying that the big problem is that the page view metric is going to be crap. It is more that currently almost all web analytics applications are constructed, from an architecture perspective, on the fact that a page view has to happen and all things go from there.
The challenge with AJAX or Flash or RIA’s is that the page view model does not work (remember this is more from a data capture and data analysis perspective). I have blogged about (http://snipurl.com/1al4p) moving to an “event” based data capture and analysis model. The challenge for the web analytics vendors is to change their underlying architectures to accommodate for a event based model and not just try to stuff events into page views because that won’t work in the long term.
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us the data we need. Most companies and practitioners are not yet prepared for this mental shift.
In terms of tabbed browsing, this simply exposes one more limitation of clickstream data to ultimate actionable insight. Even with tabbed browsing it is hard to make sense of clickstream data. My personal point of view with tabbed browsing the order in which a visitor sees something and follows a “path” is fairly messed up. Depending on how your sessions are initiated in terms of your analytics apps this could also screw up other reports such as referring urls etc.
But it is important to note that if you have a tab open and as long as you are not auto-reloading it, the web analytics application will terminate your session after 30 mins of inactivity and that is not a biggie. Tabbed browsing, and its related impact on clickstream data, is yet another reminder that each website owner should have a mechanism to collect qualitative data (http://snipurl.com/1al54) and to have a Trinity mindset (http://snipurl.com/1al53). Without that they will not truly be able to get actionable insights from their data.
3. What tools, features, and reports would you like to see in the upcoming Microsoft Gatineau product?
Hmm…. I don’t think my friend Ian Thomas has quite the luxury
Discord is normal within families. Add to it the pressures of owning and running a business and conflict often rises to severe proportions. Not wanting to jeopardize the family or the business, significant problems are ignored with the hope that they will resolve themselves. The resulting bitterness leads to enduring arguments and painful family encounters. The prevailing desire is to escape and keep things as quiet as possible. This is no time to have a party!In fact, it is time to have a party…a third party. Most family enterprise owners do not know that there is a systematic approach that will relieve tension immediately and begin the process of long-term accord and civility. A third-party intervention with a dyadic approach invites a trained professional to help those in conflict address long-term resentment and face disputes as they occur. The good news is that if you are still arguing, you are still engaged in communication and that opens the door for resolution. It takes two people to create conflict; it takes a third party to stop it.It is important to note that stopping does not mean ending conflict altogether. You cannot eliminate disagreement. You can, however, manage it, handle it, replace it and learn the techniques to diffuse it. Unfortunately, conflict management skills do not come as naturally as o
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us the data we need. Most companies and practitioners are not yet prepared for this mental shift.
In terms of tabbed browsing, this simply exposes one more limitation of clickstream data to ultimate actionable insight. Even with tabbed browsing it is hard to make sense of clickstream data. My personal point of view with tabbed browsing the order in which a visitor sees something and follows a “path” is fairly messed up. Depending on how your sessions are initiated in terms of your analytics apps this could also screw up other reports such as referring urls etc.
But it is important to note that if you have a tab open and as long as you are not auto-reloading it, the web analytics application will terminate your session after 30 mins of inactivity and that is not a biggie. Tabbed browsing, and its related impact on clickstream data, is yet another reminder that each website owner should have a mechanism to collect qualitative data (http://snipurl.com/1al54) and to have a Trinity mindset (http://snipurl.com/1al53). Without that they will not truly be able to get actionable insights from their data.
3. What tools, features, and reports would you like to see in the upcoming Microsoft Gatineau product?
Hmm…. I don’t think my friend Ian Thomas has quite the luxury
A recent poll conducted by Forbes magazine shows that majority of its readers would prefer to become a billionaire rather than a Nobel peace prize winner, a great scientist or a famous athlete. There is no secret that most of the average people dream about getting rich albeit very few makes any real effort to become one.According to statistics, more than 100 thousand people become millionaires each year in the United States alone! Overwhelming majority out of them is self-made and owners of business. This means, if you would like to pursue your goal of becoming rich, you have to start your own venture.Becoming an entrepreneur is not an easy task! There are certain qualities that are absolutely necessary if you would like to become successful in your business ventures. Some of these qualities are built-in parts of your inherent personality, and some of them get developed over time. Knowing these characteristics and identifying your weak ones - those, which need strengthening - will, eventually, help you become a successful entrepreneur.1. Common SenseStudies show that most successful businessmen consider common sense as the foundation of their success. Common sense is defined as an ability to make sound judgments on the issues, which you encounter in everyday situations.
But it is important to note that if you have a tab open and as long as you are not auto-reloading it, the web analytics application will terminate your session after 30 mins of inactivity and that is not a biggie. Tabbed browsing, and its related impact on clickstream data, is yet another reminder that each website owner should have a mechanism to collect qualitative data (http://snipurl.com/1al54) and to have a Trinity mindset (http://snipurl.com/1al53). Without that they will not truly be able to get actionable insights from their data.
3. What tools, features, and reports would you like to see in the upcoming Microsoft Gatineau product?
Hmm…. I don’t think my friend Ian Thomas has quite the luxury to build whatever I want, but let’s assume he does. J
I hope that with Gatineau Microsoft figures out exactly who their target audience is and then delivers a tool exactly and specifically just for that audience. Being all things to all people means being nothing to anyone. I guess I am saying I hope their tool does not have a billion standard reports out of the box, just the six that their target audience needs. Atleast initially.
Efficient segmentation. In four clicks (see I am generous!) anyone should be able to segment out traffic from the search engines or from a top referring url /’s or visitors who see x number of pages or come on a particular campaign (whose id is in the url or cookie). It is very hard to dumb down the ability to do intelligent segmentation, yet that is the key to finding actionable insights.
Some useful reporting for Search Engine Optimization. I love free traffic and with all the changes (especially at Google, such as increased “personalization”) the PPC gravy train is going to pause. SEO will become more effective at getting the right kinds of traffic yet today most tools pay lip service to the measurement of the results of SEO efforts, all you can do is measure organic traffic and if it goes up (that is hardly a measure of SEO). I hope Gatineau can at least tap into the MSN data and providing efficient reporting for atleast MSN SEO efforts.
Ok maybe I will ask for a reporting feature. I hope that all the reports will show one extra time period by default. For example show eight days in a “weekly” trend and thirteen months in a “yearly” trend. Seems like a small thing but most web analytics tools are not great at giving context, and context is king. If you look at a eight day trend you could compare this Monday to last Monday and get a feeling for if you are doing better or worse this Monday, with most tools you don’t see last Monday. Ditto for this month vs. same month last year. It gives context to your past performance and is a “internal benchmark” that can frame current performance. Might not scream answers at you but will get you to ask the right “why” and “what” questions.
There is nothing uniquely Microsoft Gatineau about the above three requests, though if they are really starting with a open mind it might be easier for them to consider requests from random bloggers such as myself.
4. Do you foresee a decline in the major players in the web analytics field such as Omniture and WebSideStory based upon free web analytics packages, or do you believe that they fulfill a niche and will remain?
It is important to realize that I am a practitioner. I am not a vendor, I not a consultant, I am not a analyst from Forrester or Jupiter or any other esteemed organizations. In as much I probably have no idea what I am talking about when I answer this question.
One overall fact to consider is that the web analytics space is growing by leaps and bounds, driven by the fact that the web in general becoming a medium that is increasing been monetized (to huge amounts). At the moment anyone in the field can do great because web analytics is a baby and the there are way too many people who are falling in love with this cute baby. Near term there is hardly a worry on the horizon.
Longer term both Google and Microsoft will prove to be excellent disruptors. If they provide solutions that are value add (rather than being YATR - Yet Another Tsunami of Reports) and keep improving, as their deep pockets would enable them to, t
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