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Suggest You - Clarity Marketing: Make Money Online by Knowing What You Want
Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,“Grand Opening!”. And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there.And then it hits him: No one knows about his shiny new store!I’ve seen new and even established businesses make this same mistake over and over again. Advertising is the last thing they think of. They assume that since their doors are open and the merchandise is on display, customers will come running in. But they won’t come. Not until they know how great your new business is! And to do that you need to plan and execute an advertising budget and strategy.Many times I’ve been called in to consult with a new business to help plan their ad strategy well after their stores have opened when in fact, this is something that should have been done dur
Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.
Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plu
I get pretty frustrated when thinking back to the days of seven-figure domain name sales. However, I was only a little kid, but still, I spent hours on the computer playing Descent II with my friends. Oh yes, those hours could have been spent convincing my parents to help me buy domain names like cd.com, tv.com, local.com, interact.net, isp.net, and other incredibly valuable domains. Sadly, other people got to them first, making millions very fast.Some who fail say that the time to make money in domains is over. They are wrong indeed, as the wealthy domain investors are still buying those domains that will have permanent type-in traffic. Traffic equates to so much easy money that these people don’t even develop websites to maximize sales potential. The key concept is to buy the names with traffic, and redirect them to a Pay-Per-Click system that will display PPC ads and pay the owner a percentage of advertising earnings from visitor clicks.I’ve picked up a few decent type-in traffic domains such
This not-so-obvious flaw is probably responsible for most aspiring internet entrepreneurs' cheating themselves of the rightful six-figure income they deserve. Or the reason they're not making as much money as they should be.
Of course, unguided online marketers may not know any better, but it's a website flaw nonetheless, albeit one easily corrected when noticed.
This is none other than trying to do everything with a website or a web page all at the same time. Webmasters/website owners guilty of doing this try to be everything to their website visitors all at once, as soon as the latter reaches their web page.
Done properly there may be room for combining some of these elements at a main home page (especially when your site is content-based), but more often than not this is not what you see happening on the 'net: it's sometimes more clutter than order, with no clear call to action for the web visitor.
You can't please everybody online, and websites designed around this premise will ultimately be ineffective on the long term.
Case in point: I recently came acrosss a website that wanted to push ten different marketing products at its home page, at the same time asking me to subscribe to its newsletter, fill out a survey form, download 2 free bonuses, click on its Adsense and Chikita ads, rate the site for "customer "friendliness", link to their site and visit its online partners.
Whoa! And I had barely gotten past the 1st page. And as a 'bonus', as soon as I clicked away to close the web page a pop-up comes up and asks "What's the single biggest reason you're leaving us without giving us a try?"
Truth be told, I could've given that pop-up box 12 reasons as to why I'm leaving, but in the end I kindly declined from submitting any response at all.
These cluttered, confusing website designs were probably borne out of good intent, albeit with terrible composition and ineffective presentation. As soon as website visitors "lose their way" upon arriving at these sites they'll quickly leave them.
And just like that, all your marketing efforts just got thrown out the window.
Aside from a website that takes forever to load, having one that's so confusing to navigate is right up the top of the list of "Top 10 Reasons Why Visitors leave websites".
So how does one get visitors to do what you want them to, without scaring them with so much clutter? Here's some advice, although you'd have to filter these guidelines to see if they apply to your site.
Be guided by the general idea of lessening all the "noise", letting the visitors (target market) get to the "meat" of the website, allowing them to experience or absorb that which they really came for.
TIP#1:Use of pen and paper
Use the two above and Plan a website way ahead of actually creating it. Oddly enough, a lot of aspiring online marketers or webmasters still miss out on doing this step. Their impatience sometimes gets the best of them, which is why, rather than sit down and plan the actual website structure they immediately use their html or wysiwig editors and construct their websites "on the fly".
Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.
Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plu
Ever since I sold my first item on ebay I have been addicted to the site and I have steadily developed it as a supplementary source of income over the last two years. As I gained experience from listing items, I rapidly became aware that the inclusion of pictures in the listings was a major selling point as buyers could literally see what they were buying and as such create a greater interest and desire within them which in turn led to greater selling prices.To sum it up in one sentence:Pictures attract attention, help explain details and more importantly stimulates desire which leads to Auction Euphoria.Auction Euphoria is that process whereby the desire to own an item is that great that all logic goes out the window and the buyer rebids to ensure that they win it, thus increasing the selling price.This simple bit of knowledge has allowed me to push my final selling prices up on average between 10-30% and as such it amazes me that so many listings do not include one
Done properly there may be room for combining some of these elements at a main home page (especially when your site is content-based), but more often than not this is not what you see happening on the 'net: it's sometimes more clutter than order, with no clear call to action for the web visitor.
You can't please everybody online, and websites designed around this premise will ultimately be ineffective on the long term.
Case in point: I recently came acrosss a website that wanted to push ten different marketing products at its home page, at the same time asking me to subscribe to its newsletter, fill out a survey form, download 2 free bonuses, click on its Adsense and Chikita ads, rate the site for "customer "friendliness", link to their site and visit its online partners.
Whoa! And I had barely gotten past the 1st page. And as a 'bonus', as soon as I clicked away to close the web page a pop-up comes up and asks "What's the single biggest reason you're leaving us without giving us a try?"
Truth be told, I could've given that pop-up box 12 reasons as to why I'm leaving, but in the end I kindly declined from submitting any response at all.
These cluttered, confusing website designs were probably borne out of good intent, albeit with terrible composition and ineffective presentation. As soon as website visitors "lose their way" upon arriving at these sites they'll quickly leave them.
And just like that, all your marketing efforts just got thrown out the window.
Aside from a website that takes forever to load, having one that's so confusing to navigate is right up the top of the list of "Top 10 Reasons Why Visitors leave websites".
So how does one get visitors to do what you want them to, without scaring them with so much clutter? Here's some advice, although you'd have to filter these guidelines to see if they apply to your site.
Be guided by the general idea of lessening all the "noise", letting the visitors (target market) get to the "meat" of the website, allowing them to experience or absorb that which they really came for.
TIP#1:Use of pen and paper
Use the two above and Plan a website way ahead of actually creating it. Oddly enough, a lot of aspiring online marketers or webmasters still miss out on doing this step. Their impatience sometimes gets the best of them, which is why, rather than sit down and plan the actual website structure they immediately use their html or wysiwig editors and construct their websites "on the fly".
Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.
Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plu
The world of selling private label books is one of the least understood, yet most powerful, segments of the internet business world, and those who are able to harness the power of public domain information and private label books can make a great deal of money and enjoy a level of success that would simply not be possible without the internet.One great thing about private label books is that they can be sold directly to the public, and another great thing about such books is that they have a built in audience of ready buyers. The fact that books and information have entered the public domain does not make it the information they contain any less valuable or relevant. These private label books take many formats, including ebooks, brochures, articles and more, and all of this information can be packaged and made available for sale for a great profit.One of the most powerful advantages of selling private label books is that such books can easily be made available in a variety of different formats
Whoa! And I had barely gotten past the 1st page. And as a 'bonus', as soon as I clicked away to close the web page a pop-up comes up and asks "What's the single biggest reason you're leaving us without giving us a try?"
Truth be told, I could've given that pop-up box 12 reasons as to why I'm leaving, but in the end I kindly declined from submitting any response at all.
These cluttered, confusing website designs were probably borne out of good intent, albeit with terrible composition and ineffective presentation. As soon as website visitors "lose their way" upon arriving at these sites they'll quickly leave them.
And just like that, all your marketing efforts just got thrown out the window.
Aside from a website that takes forever to load, having one that's so confusing to navigate is right up the top of the list of "Top 10 Reasons Why Visitors leave websites".
So how does one get visitors to do what you want them to, without scaring them with so much clutter? Here's some advice, although you'd have to filter these guidelines to see if they apply to your site.
Be guided by the general idea of lessening all the "noise", letting the visitors (target market) get to the "meat" of the website, allowing them to experience or absorb that which they really came for.
TIP#1:Use of pen and paper
Use the two above and Plan a website way ahead of actually creating it. Oddly enough, a lot of aspiring online marketers or webmasters still miss out on doing this step. Their impatience sometimes gets the best of them, which is why, rather than sit down and plan the actual website structure they immediately use their html or wysiwig editors and construct their websites "on the fly".
Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.
Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plu
Well, it’s almost that special time of the year which seems to come more quickly every year.That’s right – paying the council rates.But seriously, have you decided what you are going to give your clients/customers/suppliers or simply friends of your business for Christmas?Christmas can obviously be a very busy time for us all and it tends to be upon us in no time, however, it can also be an excellent time for thanking those people who are integral to your business.A Christmas card is a great way to send a simple message to those people you want to thank, however, if you want to go that one step further, here are a few suggestions.1. A Christmas HamperYou don’t have to prepare the biggest hamper to get the best results. A few years ago I sent hampers to my “A-grade” customers which contained a stress ball, a bottle of wine, a fruit cake and some nice chocolates, all packed in a flower pot!! Total cost - $32 each.I delivered the hampers myself and my custo
And just like that, all your marketing efforts just got thrown out the window.
Aside from a website that takes forever to load, having one that's so confusing to navigate is right up the top of the list of "Top 10 Reasons Why Visitors leave websites".
So how does one get visitors to do what you want them to, without scaring them with so much clutter? Here's some advice, although you'd have to filter these guidelines to see if they apply to your site.
Be guided by the general idea of lessening all the "noise", letting the visitors (target market) get to the "meat" of the website, allowing them to experience or absorb that which they really came for.
TIP#1:Use of pen and paper
Use the two above and Plan a website way ahead of actually creating it. Oddly enough, a lot of aspiring online marketers or webmasters still miss out on doing this step. Their impatience sometimes gets the best of them, which is why, rather than sit down and plan the actual website structure they immediately use their html or wysiwig editors and construct their websites "on the fly".
Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.
Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plu
In an ideal world, each person would find his highest and best uses to society and apply himself to them.He’d be paid in a manner that is precisely commensurate to his contributions.He’d happily dispatch himself to work on time because he would appreciate how blissful it is to be well matched to one's job.As a manager, you wouldn’t have to push him or cajole or entreat him to do his best, because he’d gladly give 100% all of the time, finding joy in challenges, while embracing change.It sounds like a fairy tale world that I’m painting, doesn’t it?But how different is this vision from that of organizational development gurus who believe that we can get the best contributions through team-building, fire walking, woodland and seaside retreats, and casual Fridays?When all is said and done, if people know how you want them to work, and the best ways to get results for customers, then it is their job, as Nike says, to JUST DO IT.In my experience as an employee, a man
Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.
Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plumbing,electrical, roofing and the like. Brown tiles or Italian blue tiles? 3 or 4 Baths, even jacuzzis?
It's practically the Same with a website: know what you plan to put on your main landing page so that your visitors are immediately made aware of what you and your site are about, and where you want to lead them as well as what response you hope to get from them.
With planning, more gets done in less time with fewer untoward surprises, with definitely a more significant probability of success.
TIP#2:Tit or Tat? You Decide, but Decide Fast.
This requires decision-making. Are you building a mini-site or a full-blown content-filled authority site? Are you providing a free ebook and asking them to join your newsletter as part of your list?
A minisite is composed of 3-4 web pages and is single-minded in the response it aims to get from its web visitor. When pushing a sale, for instance, its main page is filled with elements (headline, testimonials, proof of earnings, guarantee, video proof,etc) that are devoted solely to closing the sale of the product pushed.
There's not much clutter or external linking elements that can inadvertently bring the visitor to another location or website, save the main page itself.
Even with a content-filled site, this single-mindedness of purpose can be adopted. Is your website devoted to simply giving valuable, free content, or is it primarily a membership site for exclusive members, in which case your sole objective would be to recruit sign-ups.
Whatever form your website takes, it should abide by one objective or the other, not both at the same time. You're either giving away free info or asking for paid memberships. You're either asking them to buy a single product or not. You're either asking them for their information (name and email address) or not.
In reality there are combinations that can be done, such as a salespage with a primary purpose of selling a main product, but has a secondary purpose of requesting for information you may be able to use for follow-up. Still, the primary purpose is what drives the website and the form it takes, not the secondary purpose.
TIP#3: Use white Space and provide easy navigation
Website visitors sometimes feel overwhelmed with too much graphic and link elements present in a website. To put said visitors and potential clients at ease some webmasters have become very creative in using large white spaces in their websites in order to break it up into "chewable clusters" that are visually easier to digest.
The more space (in this case "white space") there is in a website, the more breathing room some visitors seem to have. The layout of your website may or may not benefit from the use of white space, but it this is a choice you may have to make depending on your topic or website theme. It's nice to know, though.
Finally, one of the first things visitors look for in a site is a definite navigatio
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