fortunate enough to receive if the sender would be generous enough to include a short profile about themselves then the testimonial could become more entertaining to read. They may choose to include things such as; their occupation, hobbies, age, and favorite quote, etc. Just another way of establishing the realism factor, hence, believability.

Quickly rising in popularity, is the hand written postcard type of testimonial. You will immediately establish credibility and believability simply by showing the post mark. Now your customers know for certain that this testimonial came to

If you operate an on-line business then you more than likely have used testimonials in your sales page or at least given the idea some thought. Depending on just what type of product or service you are offering the use of testimonials could very well be the key to increased sales. Though this would most likely depend on whether or not your testimonials are believable or not. As an on-line entrepreneur the face to face sales factor is lost, so establishing our credibility and honesty and believability, more often than not has to come alive within our sales page and the home page of our website. Without any doubt you have seen the many different uses of testimonials throughout the net. Think about those that you have seen for a moment or two and then ask yourself, “did I really believe the testimonials?”. Regardless what your answer was ask yourself, “why?”. What can we do to make our testimonials as believable as possible?

The unsolicited testimonial is the best by far, and most credible. When we do get testimonials, we can contact these customers and now we ask them for certain favors. These favors will be the different ways that we choose to establish believability, credibly, and honesty.

One of the more difficult requests is always, would you give your permission to me to print your contact information with your testimonial. So often most people just do not want their information given out so freely. They may agree to partial contact information, which is better than none at all. This request would be the same if the testimonial came to us via e-mail. It’s best if you can reprint the entire e-mail which includes the date, time, subject, who it’s from, and who it’s to. Again always get the senders permission before you reprint it in your sales page or website.

If you really want to portray a feel of realism then you will want to ask the sender of your testimonials if they would mind sending it in their own hand writing. Once you get these then just scan the entire hand written letter and upload it to your site. An electronic signature can be just as effective, as opposed to just the standard text signature. By using an electronic signature you could still have typed text and just upload the signature. Either way that you choose both will seem more official and real.

What ever form of testimonial that you are fortunate enough to receive if the sender would be generous enough to include a short profile about themselves then the testimonial could become more entertaining to read. They may choose to include things such as; their occupation, hobbies, age, and favorite quote, etc. Just another way of establishing the realism factor, hence, believability.

Quickly rising in popularity, is the hand written postcard type of testimonial. You will immediately establish credibility and believability simply by showing the post mark. Now your customers know for certain that this testimonial came to

ebsite. Without any doubt you have seen the many different uses of testimonials throughout the net. Think about those that you have seen for a moment or two and then ask yourself, “did I really believe the testimonials?”. Regardless what your answer was ask yourself, “why?”. What can we do to make our testimonials as believable as possible?

The unsolicited testimonial is the best by far, and most credible. When we do get testimonials, we can contact these customers and now we ask them for certain favors. These favors will be the different ways that we choose to establish believability, credibly, and honesty.

One of the more difficult requests is always, would you give your permission to me to print your contact information with your testimonial. So often most people just do not want their information given out so freely. They may agree to partial contact information, which is better than none at all. This request would be the same if the testimonial came to us via e-mail. It’s best if you can reprint the entire e-mail which includes the date, time, subject, who it’s from, and who it’s to. Again always get the senders permission before you reprint it in your sales page or website.

If you really want to portray a feel of realism then you will want to ask the sender of your testimonials if they would mind sending it in their own hand writing. Once you get these then just scan the entire hand written letter and upload it to your site. An electronic signature can be just as effective, as opposed to just the standard text signature. By using an electronic signature you could still have typed text and just upload the signature. Either way that you choose both will seem more official and real.

What ever form of testimonial that you are fortunate enough to receive if the sender would be generous enough to include a short profile about themselves then the testimonial could become more entertaining to read. They may choose to include things such as; their occupation, hobbies, age, and favorite quote, etc. Just another way of establishing the realism factor, hence, believability.

Quickly rising in popularity, is the hand written postcard type of testimonial. You will immediately establish credibility and believability simply by showing the post mark. Now your customers know for certain that this testimonial came to

lity, credibly, and honesty.

One of the more difficult requests is always, would you give your permission to me to print your contact information with your testimonial. So often most people just do not want their information given out so freely. They may agree to partial contact information, which is better than none at all. This request would be the same if the testimonial came to us via e-mail. It’s best if you can reprint the entire e-mail which includes the date, time, subject, who it’s from, and who it’s to. Again always get the senders permission before you reprint it in your sales page or website.

If you really want to portray a feel of realism then you will want to ask the sender of your testimonials if they would mind sending it in their own hand writing. Once you get these then just scan the entire hand written letter and upload it to your site. An electronic signature can be just as effective, as opposed to just the standard text signature. By using an electronic signature you could still have typed text and just upload the signature. Either way that you choose both will seem more official and real.

What ever form of testimonial that you are fortunate enough to receive if the sender would be generous enough to include a short profile about themselves then the testimonial could become more entertaining to read. They may choose to include things such as; their occupation, hobbies, age, and favorite quote, etc. Just another way of establishing the realism factor, hence, believability.

Quickly rising in popularity, is the hand written postcard type of testimonial. You will immediately establish credibility and believability simply by showing the post mark. Now your customers know for certain that this testimonial came to

sales page or website.

If you really want to portray a feel of realism then you will want to ask the sender of your testimonials if they would mind sending it in their own hand writing. Once you get these then just scan the entire hand written letter and upload it to your site. An electronic signature can be just as effective, as opposed to just the standard text signature. By using an electronic signature you could still have typed text and just upload the signature. Either way that you choose both will seem more official and real.

What ever form of testimonial that you are fortunate enough to receive if the sender would be generous enough to include a short profile about themselves then the testimonial could become more entertaining to read. They may choose to include things such as; their occupation, hobbies, age, and favorite quote, etc. Just another way of establishing the realism factor, hence, believability.

Quickly rising in popularity, is the hand written postcard type of testimonial. You will immediately establish credibility and believability simply by showing the post mark. Now your customers know for certain that this testimonial came to

fortunate enough to receive if the sender would be generous enough to include a short profile about themselves then the testimonial could become more entertaining to read. They may choose to include things such as; their occupation, hobbies, age, and favorite quote, etc. Just another way of establishing the realism factor, hence, believability.

Quickly rising in popularity, is the hand written postcard type of testimonial. You will immediately establish credibility and believability simply by showing the post mark. Now your customers know for certain that this testimonial came to you in the mail, and is in fact real.

To add even more believability to any type of testimonial, you could request that the sender include a picture which can be uploaded with the entire testimonial. This establishes the real person status. You know that old saying, pictures speak a thousand words.

Another testimonial form which is growing in popularity is the audio form. Capture a short interview type testimonial on tape, whether you use a mini tape recorder over the phone, have them leave it in your voicemail, or on your answering machine. Once you have it captured you can upload it to your website. Another way to make use of the recorded testimonial would be to simply type a short snip-it on your website with a toll free number that your customers could call to hear the entire testimonial.

It has become only a natural order of events that along with the audio testimonials we are starting to see more and more of the video recorded testimonials. This method cuts right to the chase and all your visitors can see and listen to just what your happy customers have to say about your products and or services. Most likely the most “believable” type of testimonial in today’s market, in my opinion.

In closing I am sure whether you are just starting out in your own business or you have been an entrepreneur for some years now you can see the ever increasing importance of testimonials and more importantly the believability of those testimonials that you use. Since businesses started to do business it has always been that “word of mouth” form of advertising/promotion that has produced the biggest and strongest form of growth and sales. Therefore when ever you can be sure to use those testimonials and always be sure to make them totally believable and real. The fake ones are so easily detected.

Copyright © 2006 Roy J. Keller (All Rights Reserved)